1st Phorm
v26.2.1Individuals seeking a comprehensive, all-in-one fitness solution who value human accountability, expert guidance, and gamified transformation goals.
What Is 1st Phorm?
Launched Mar 25, 2019
Updated Mar 2026
What users think
Media Gallery
Key Features
Direct access to Certified Personal Trainers and Registered Dietitians for personalized feedback and accountability
Quarterly fitness challenges with cash prizes and exclusive gear to incentivize consistency
Log meals via barcode scanning, photo recognition, or voice-to-text with automated macro calculation
Library of training plans for various fitness levels, including equipment-free at-home options
Live Q&A sessions and on-demand lessons covering nutrition, training, and mindset
Syncs with Apple Health to monitor steps, water intake, sleep, and macro targets
Recent User Sentiment
“Recent user voice shows a excited sentiment. Users appreciate personalized coaching and support and comprehensive fitness toolset, but report technical bugs and stability and subscription and pricing frustrations.”
What Users Love
Working with my advisor has been a game changer for my fitness journey
The personal support from the licensed trainers and dietitians have been 2nd to none
Everything you need in one app! From workouts to tracking your macros
It offers custom workout programs tailored to your goals
Pain Points
The app is so glitchy. It’s very frustrating
It constantly freezes and I have to completely exit out of the app and reopen it
Pricing went way up for what they are now calling premium
They make it awful hard for you to cancel your subscription
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #70 | ▲12 |
Pros and Cons
Pros
- Strong brand loyalty and community engagement through transformation challenges.
- High-value human coaching integration that creates a significant barrier to entry for automated competitors.
- Effective tiered monetization strategy that captures both casual and power users.
Cons
- Declining sentiment trend due to persistent technical bugs and stability issues.
- Limited food database depth compared to industry leaders.
- Friction in the user experience regarding subscription management and cancellation.
Market Outlook
Growth Opportunities
- Expand the food database through crowdsourcing or third-party API partnerships.
- Improve technical stability to stabilize the declining sentiment trend.
- Leverage the existing community to build a more robust social/forum feature within the app.
Market Threats
- Competitors with more stable, glitch-free tracking experiences may lure away users.
- Increasing sensitivity to subscription pricing could lead to churn.
- Potential regulatory scrutiny regarding difficult cancellation processes.
Key Takeaways
1st Phorm is a exciting health & fitness app that is available. With a 4.1/5 rating from 3.6K reviews, it excites its users from users. Users particularly appreciate personalized coaching and support, though technical bugs and stability remains a common concern.
Best for: Individuals seeking a comprehensive, all-in-one fitness solution who value human accountability, expert guidance, and gamified transformation goals.
App Details & Pricing
Model: subscription
Uses a tiered subscription model that gates high-touch human coaching behind a premium price point, while keeping core tracking and community features accessible.
iOS Version
26.2.1
Android Version
26.2.1
Release Date
Mar 25, 2019
iOS Price
Free
Android Price
Free
Developer
First Phorm