Report updated Mar 26, 2026
Reframe: Drink Less & Thrive
v3.9.38Individuals looking to either moderate their alcohol consumption or quit drinking entirely who prefer a structured, science-based, and community-supported approach.
What Is Reframe: Drink Less & Thrive?
Launched Feb 19, 2020
Updated Mar 2026
What users think
Key Features
A structured, neuroscience-backed educational curriculum designed to change the user's relationship with alcohol.
Premium access to 1:1 certified recovery coaches, live coaching calls, and exclusive video content.
Tools to monitor alcohol consumption and track milestones throughout the recovery journey.
A peer-support environment for users to connect and share experiences during their journey.
Integrated resources including guided meditations and games to manage cravings and stress.
Recent User Sentiment
“Recent user voice shows a mixed sentiment. Users appreciate effective educational content and supportive community, but report deceptive subscription practices and poor customer support.”
What Users Love
The daily activities taught me things I didn’t know.
Uses science and psychology to explain how alcohol affects our brains and bodies.
Love the many zoom meetings available to join daily.
Hearing from others has helped me to not feel alone and has strengthened my resolve.
Pain Points
They automatically took me for $99 for an entire year subscription after the 7 day free trial was over.
I went out of my way to select the monthly subscription and the developers still tried to sneak in a $119 yearly membership fee.
Customer support is Non-Existent, never got a response via app or email.
I have contacted support multiple times and the problem is ignored.
High confidence · 39.1K reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #63 |
Pros and Cons
Pros
- High-quality, evidence-based educational content.
- Strong community features including daily live coaching calls.
- High overall store rating (4.74) indicating successful product-market fit.
Cons
- Aggressive and non-transparent billing practices.
- Inadequate customer support infrastructure.
- Reported technical performance issues (loading speeds).
Market Outlook
Growth Opportunities
- Competitors can capture churned users by offering transparent pricing.
- Opportunity to improve brand reputation via better support responsiveness.
- Potential to expand into broader wellness verticals.
Market Threats
- Increased scrutiny from app stores regarding subscription practices.
- Rising competition from free or lower-cost habit-tracking apps.
- Negative word-of-mouth regarding billing damaging long-term growth.
Key Takeaways
Reframe: Drink Less & Thrive is a divisive health & fitness app that is available. With a 4.7/5 rating from 39.1K reviews, it receives mixed feedback from users. Users particularly appreciate effective educational content, though deceptive subscription practices remains a common concern.
Best for: Individuals looking to either moderate their alcohol consumption or quit drinking entirely who prefer a structured, science-based, and community-supported approach.
App Details & Pricing
Model: subscription
Uses a 'freemium' trial model to lower the barrier to entry, converting users via a high-value, long-term educational program and professional human-led coaching.
iOS Version
3.9.38
Release Date
Feb 19, 2020
iOS Price
Free