By MacrosFirst
Report updated Apr 16, 2026
MacrosFirst - Macro Tracker
For dedicated fitness enthusiasts, athletes, and coaching clients requiring precise macronutrient tracking and automation.
MacrosFirst - Macro Tracker is a well-regarded health & fitness app that is free with in-app purchases. With a 4.8/5 rating from 18.5K reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use & ui design, though recent update regressions remains a common concern.
What is MacrosFirst - Macro Tracker?
Current Momentum
v2.1
Bug Fixes: • Improved position of the bottom navigation footer on older iOS versions • Fixed syncing of water to Apple Health • Fixed an issued that prevented you from changing units on Serving Weight/Volume when creating a food
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Calculates exact food portions to hit remaining macro targets.
Allocates alcohol calories as carbs or fats.
OCR for nutrition labels, included in the free tier.
Syncs with Seismic, CoachRx, and Google Sheets.
Voice and photo-based meal logging.
How much does it cost?
- Free: Barcode/Label scanning, custom goals, unlimited meals.
- Premium: $6.67/mo (annual) for AI search, data exports, recipe imports, and advanced trends.
The app uses a disruptive free tier (including barcode scanning) to acquire users from MyFitnessPal, while monetizing power-user automation and professional data workflows.
Who Built It?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Portfolio
1
Apps
Who is MacrosFirst?
MacrosFirst has established a distinct 'prosumer' position in the nutrition space, prioritizing granular macronutrient control over the mass-market gamification seen in mainstream trackers. Their strategic moat lies in proprietary automation tools—such as alcohol-to-macro conversion and serving size calculation—that specifically serve the needs of the coaching and athletic ecosystem. The publisher maintains a single-app focus with an exceptionally high update frequency, signaling a commitment to feature depth and technical refinement rather than horizontal portfolio expansion.
Who is MacrosFirst for?
- Dedicated athletes
- Fitness enthusiasts
- Coaching clients requiring precise macronutrient tracking
- Automated portion math
Portfolio momentum
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate ease of use & ui design and generous free version, but report recent update regressions and removal of motivational features.
What Users Love
What Frustrates Users
What is the competitive landscape for MacrosFirst - Macro Tracker?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇳 Senegal | Health & Fitness | AndroidGrossing | #162 | NEW |
| 🇩🇿 Algeria | Health & Fitness | AndroidGrossing | #163 | NEW |
The outtake for MacrosFirst - Macro Tracker
Strengths to defend, gaps to attack
Core Strengths
- Proprietary serving size automation
- Clean and intuitive UI/UX
- Deep coaching platform integrations
- High-value free tier (barcode scanner)
Critical Frictions
- Recent stability and data migration bugs
- Lack of in-app community features
- Removal of popular gamification elements
Growth Levers
- Aggressive marketing of free barcode scanner to MFP users
- Expansion of 'Coach Mode' features
- Restoration and expansion of gamification (stars/streaks)
Market Threats
- Competitors reclaiming the free barcode scanner space
- AI-first logging startups simplifying the UX further
- Long-term retention impact from recent update bugs
Key Takeaways
MacrosFirst - Macro Tracker is a well-regarded health & fitness app that is free with in-app purchases. With a 4.8/5 rating from 18.5K reviews, it maintains solid user satisfaction. Users particularly appreciate ease of use & ui design, though recent update regressions remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon