By MacrosFirst
Report updated May 19, 2026
MacrosFirst - Macro Tracker
For fitness enthusiasts and individuals following specific diet plans requiring precise macro tracking.
MacrosFirst - Macro Tracker is an established health & fitness app that is available. With a 4.8/5 rating from 20.6K reviews, it shows polarized user reception. Users particularly appreciate barcode scanner functionality provides rapid and accurate food logging for packaged grocery items, though dashboard redesign following the latest update obscures essential navigation and search functionality remains a common concern.
What is MacrosFirst - Macro Tracker?
MacrosFirst is a nutrition and macro-tracking app for fitness enthusiasts, available on iOS and Android.
Users hire the app to automate macro-math and meal planning, replacing manual spreadsheet calculations with a structured, data-driven logging workflow.
Current Momentum
v2.1 · 1w ago
Active- Redesigned dashboard with habit tracking widgets.
- Improved weight tracking visualization for trends.
Active Nemesis
Lose It! – Calorie Counter
By FitNow
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automatically adjusts food portion sizes to match specific macro targets.
Uses camera input to parse nutrition labels and auto-fill food data.
Syncs meal history and nutrition data to external spreadsheet formats.
How much does it cost?
- Free tier with database access
- Premium tier at $6.67/month billed annually
Freemium model gates advanced data analysis and automation behind an annual subscription.
Who Built It?
Providing athletes and fitness enthusiasts with high-precision macronutrient tracking tools to simplify complex nutrition management.
Portfolio
1
Apps
Who is MacrosFirst?
MacrosFirst has established a distinct 'prosumer' position in the nutrition space, prioritizing granular macronutrient control over the mass-market gamification seen in mainstream trackers. Their strategic moat lies in proprietary automation tools—such as alcohol-to-macro conversion and serving size calculation—that specifically serve the needs of the coaching and athletic ecosystem. The publisher maintains a single-app focus with an exceptionally high update frequency, signaling a commitment to feature depth and technical refinement rather than horizontal portfolio expansion.
Who is MacrosFirst for?
- Dedicated athletes
- Fitness enthusiasts
- Coaching clients requiring precise macronutrient tracking
- Automated portion math
Portfolio momentum
The publisher maintains an intense development pace, having released 11 updates for their flagship title within the last 6 months.
What do users think recently?
High confidence · Latest 73 of 181 total reviews analyzed · Based on 181 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate barcode scanner functionality provides rapid and accurate food logging for packaged grocery items, but report dashboard redesign following the latest update obscures essential navigation and search functionality.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for MacrosFirst - Macro Tracker?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
MacrosFirst holds a #82 Grossing position in US Health & Fitness, but the gap between its Free tier and Premium utility creates friction for casual users.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇩🇿 Algeria | Health & Fitness | AndroidGrossing | #148 | ▲2 |
| 🇵🇪 Peru | Health & Fitness | AndroidGrossing | #151 | NEW |
The rivals identified
The Nemesis
Head to Head
MacrosFirst must double down on its 'power user' macro-tracking niche to avoid a direct feature-war with Lose It!'s broad-market, AI-assisted convenience model.
What sets MacrosFirst - Macro Tracker apart
MacrosFirst offers a more streamlined, macro-centric interface that avoids the cluttered 'weight-loss' focus of legacy apps
Superior custom meal-level macro goal setting provides more granular control for fitness-focused power users
What's Lose It! – Calorie Counter's Edge
Extensive social community features allow users to join challenges and share progress with a massive active base
Sophisticated AI-driven photo logging capabilities significantly reduce the friction of manual food entry for casual users
Contenders
Specialized keto-focused macro tracking that automatically adjusts for net carbs and blood glucose monitoring
Extensive library of keto-specific recipes and meal plans that act as a high-retention content flywheel
Integrated psychological coaching and daily educational modules that shift focus from tracking to habit formation
Color-coded food density system simplifies nutritional choices for users who find raw macro counting overwhelming
Calorie Counter - MyNetDiary
★4.8 (146.6K)MyNetDiary Inc.
⚡A highly polished, feature-rich alternative that consistently maintains high user satisfaction and frequent updates.
Includes comprehensive diabetes-management tools and blood glucose tracking not found in standard macro trackers
High-velocity release cadence ensures rapid integration of modern UI/UX standards and platform-specific features
Peers
MacroFactor - Macro Tracker
★4.8 (13.2K)Stronger By Science Technologies LLC
⚡The most direct competitor for the 'serious fitness' audience, focusing on data-driven macro adjustments.
Dynamic expenditure algorithm automatically adjusts calorie targets based on weekly weight and intake trends
Ad-free, subscription-only model prioritizes user experience and data privacy over monetization through third-party ads
Foodvisor - AI Calorie Counter
★4.7 (145.2K)Foodvisor
⚡Directly competes on AI-driven food recognition and personalized nutrition coaching.
Advanced computer vision allows users to log entire meals by taking a single photo
Provides personalized nutrition plans generated by AI that adapt to user progress and feedback
New Kids on the Block
AI Calorie Counter - Appediet
★4.7 (59.2K)Appediet Information PTE. LTD
⚡A very recent entrant showing aggressive release velocity and focus on AI-assisted logging.
Rapidly iterating on AI-based food recognition to lower the barrier to entry for new users
Aggressive feature deployment schedule suggests a focus on capturing market share through constant innovation
The outtake for MacrosFirst - Macro Tracker
Strengths to defend, gaps to attack
Core Strengths
- Macro-math automation reduces manual logging friction
- Custom meal scheduling supports complex training cycles
- Responsive support team builds user trust
Critical Frictions
- Dashboard redesign obscures essential search functionality
- Aggressive subscription prompts drive user frustration
- Data-sync errors post-update erode user trust
Growth Levers
- Wearable integration to match Lose It! feature parity
- Ad-supported free tier to capture price-sensitive users
Market Threats
- MacroFactor's dynamic expenditure algorithm captures power users
- Lose It! database volume creates high switching costs
What are the next best moves?
Revert dashboard navigation flow because search-bar visibility is the top complaint → restore daily logging speed
Dashboard redesign is the #1 complaint theme in recent sentiment data.
Trade-off: Delay the planned social-sharing feature update by one sprint.
Audit data-sync logic because post-update data loss is a critical churn risk → stabilize retention
Reports of historical data disappearing post-update directly threaten long-term user habit.
Trade-off: Pause the UI polish work on the weight-tracking widget.
A counter-intuitive read
The dashboard redesign's failure is not a UI error but a symptom of over-monetizing the interface, proving that even power-user apps cannot survive if they prioritize subscription prompts over logging speed.
Feature Gaps vs Competitors
- Dynamic expenditure algorithm (available in MacroFactor)
- Wearable device integration (available in Lose It!)
Key Takeaways
MacrosFirst maintains a strong niche through macro-math automation, but the recent dashboard redesign and aggressive paywalls threaten its core retention, so the PM must prioritize UI stability and navigation to prevent churn.
Where Is It Heading?
Mixed Signals
The macro-tracking market is consolidating around AI-assisted logging and dynamic expenditure algorithms, leaving MacrosFirst exposed if it continues to prioritize monetization over core utility. The PM must stabilize the current build to prevent further sentiment erosion before attempting to compete with the feature sets of MacroFactor or Lose It!.
Dashboard redesign friction is driving a wave of negative feedback, which threatens the daily active habit and long-term retention.
The core barcode scanner and recipe tools remain strong retention anchors, providing a stable foundation for future feature expansion.