Report updated Apr 2, 2026
Elixir: Find Balance & Purpose
v18.1.1Individuals feeling burnt out or disconnected who are seeking deeper life meaning, purpose, and sustainable personal growth rather than just productivity.
What Is Elixir: Find Balance & Purpose?
Launched Jun 5, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
A framework that prioritizes core personal values over traditional goal-setting to ensure actions are intrinsically motivated.
Personalized daily insights and prompts designed to anchor the user in their purpose and reduce self-doubt.
On-demand, bite-sized audio sessions covering topics like procrastination and passion-building.
Step-by-step guided journeys to help users navigate challenges and implement value-driven habits.
Tools to build and maintain rituals that align with long-term life goals.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate mental health & personal growth and gentle, value-based approach, but report deceptive billing & difficult cancellation and high subscription cost.”
What Users Love
Helps identify what priorities you need to focus on to be your most authentic self!
I struggle with several mental health disorders... I can already feel a slight shift in my thought processes.
Unlike the Fabulous app which focuses on habit building, Elixir focuses on finding and incorporating your values into your life.
The check-ins feel more like journal prompts/questions that you can answer as passively or as deeply as you like.
This app is beautiful to look at and sets the mood to examine.
wow! this app is completely stunning! I feel better each day
Pain Points
Be aware! it's a fraud. they trick you into making non-refundable unwanted subscriptions.
Trying to charge me $40 a month for an app I do not subscribe to? I had to cancel my bank card.
I wish this app wasn't so expensive, I've really delighted in using it for the free trial period.
It sure would be more helpful if your supporting apps weren't so expensive.
poor refund policy
I didn’t mean to sign up for the subscription service, but did. I asked for a refund, and was denied.
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Strong behavioral science foundation utilizing Acceptance and Commitment Therapy (ACT).
- Beautiful, calming UI/UX that actively enhances the user's reflective mood.
- Pedigree and brand equity from the creators of the award-winning Fabulous app.
- Unique positioning that successfully differentiates from rigid, punitive habit trackers.
Cons
- Aggressive and confusing billing practices that lead to accidental subscriptions.
- High price point that alienates users after the free trial.
- Poor customer support and rigid refund policies driving 1-star reviews.
What is the market outlook?
Growth Opportunities
- Competitor Exploit: Competing PMs can easily win over Elixir's churned users by offering transparent pricing, easy cancellations, and responsive support.
- Market Gap: Expanding the AI coaching capabilities to offer real-time, conversational life coaching could deepen user retention.
- Growth Area: Targeting the growing demographic of 'productivity-fatigued' users who are abandoning traditional trackers.
Market Threats
- Emergence of AI-native coaching apps (like Rosebud and Pi) that offer highly personalized, conversational guidance.
- Established mental health giants (Headspace, Calm) expanding their content libraries into purpose and life coaching.
- Severe brand damage and potential app store penalties due to the high volume of billing-related complaints.
Who competes with Elixir: Find Balance & Purpose?
The Nemesis
Why it's a threat
- +
Higher rated at 4.8★ vs 4.6★
- +
AI-Infused Journaling & Chat
Contenders
Mindvalley: Self Improvement
Mindvalley Inc
Offers bite-sized audio coaching and guided pathways focused on life purpose, authenticity, and personal growth.
Offers bite-sized audio coaching and guided pathways focused on life purpose, authenticity, and personal growth.
Habit Tracker
InnerGrow
Combines habit tracking with daily reflections and mood monitoring to help users avoid burnout and find balance.
Combines habit tracking with daily reflections and mood monitoring to help users avoid burnout and find balance.
Highly popular alternative that uses gamified self-care and habit tracking to improve mental health and prevent burnout.
Virtual Self-Care Pet
Peers
Offers personalized daily audio sessions for mental wellness and life balance.
Personalized Daily Meditation
Takes a philosophical approach to purpose, mindfulness, and living an intentional life.
Theory & Practice Integration
The dominant player in mental wellness, offering courses on purpose, focus, and burnout.
Ebb AI Companion
New Kids on the Block
Tackles burnout and intentional living from a different angle by blocking digital distractions to reclaim time.
Deep Focus
What are the key takeaways?
Elixir: Find Balance & Purpose is a exciting health & fitness app that is free with in-app purchases. With a 4.6/5 rating from 1.5K reviews, it excites its users from users. Users particularly appreciate mental health & personal growth, though deceptive billing & difficult cancellation remains a common concern.
Best for: Individuals feeling burnt out or disconnected who are seeking deeper life meaning, purpose, and sustainable personal growth rather than just productivity.
How much does it cost?
Model: freemium
The app uses a freemium model, leveraging the brand equity of 'Fabulous' to convert users from basic habit tracking to a more premium, purpose-driven coaching experience.
iOS Version
18.1.1
Android Version
18.2
Release Date
Jun 5, 2023
iOS Price
Free
Android Price
Free