By Fabulous
Report updated Apr 16, 2026
Shape: Healthy Eating Journal
For individuals seeking a holistic, non-restrictive approach to weight loss who struggle with emotional eating and want to build sustainable, science-backed healthy habits.
Shape: Healthy Eating Journal is an established health & fitness app that is free with in-app purchases. With a 4.3/5 rating from 1.9K reviews, it shows polarized user reception. Users particularly appreciate mindful approach, though predatory subscription practices remains a common concern.
What is Shape: Healthy Eating Journal?
Current Momentum
v18.1
A new Shape experience is here! Use our fasting tracker to understand your body's metabolism, log your food to see your eating patterns and start your path to a healthier you. Losing weight has never been easier!
Active Nemesis
Fastic Weight Loss & Fasting
By HealthVida GmbH & Co. KG.
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Uses habit-building methodologies developed at Duke University to foster sustainable lifestyle changes.
Integrated tool to monitor fasting windows and log meals to identify patterns between food, mood, and weight.
On-demand audio content focused on stress eating, cravings, and mindful eating techniques.
Innovative visual logging tool to appreciate food variety and track eating habits.
Step-by-step guided paths to establish healthy routines and break unhelpful ones.
How much does it cost?
- Free version with basic tracking and habit tools
- Premium subscription (add-on) for full access to guided audio series and advanced coaching features
Leverages a 'freemium' model that uses high-value behavioral content as a hook, gating specialized coaching and audio series behind a premium subscription. Onboarding uses a controversial 'pay what you want' model.
Who Built It?
Fabulous
Leveraging behavioral science to help users build sustainable habits and improve mental well-being. Providing structured routines for personal growth and productivity.
Portfolio
9
Apps
Who is Fabulous?
Fabulous differentiates itself by embedding academic behavioral economics—specifically partnerships with researchers at Duke University—into the core of its habit-tracking ecosystem. The publisher has successfully expanded from a single flagship product into a suite of niche-focused wellness tools, effectively leveraging its brand equity to cross-sell across its portfolio. The primary strategic tension lies in the friction between its science-backed value proposition and an aggressive, high-pressure monetization model that has historically impacted user sentiment.
Who is Fabulous for?
- Individuals seeking structured
- Evidence-based approaches to mental health
- ADHD management
- Personal habit formation
Portfolio momentum
With 23 releases in the last 6 months across a 9-app portfolio, the publisher maintains a high-frequency development cadence.
What other apps does Fabulous make?
Fabulous: Daily Habit Tracker
Clarify: ADHD Organizer, Timer
Ambiance by Fabulous
Elixir: Find Balance & Purpose
Lumiere: Anxiety & Stress Aid
Lune: Bedtime Sleep Routine
What do users think recently?
High confidence · Latest 100 of 1.9K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate mindful approach and visual design, but report predatory subscription practices and weight-loss centric wording.
What Users Love
What Frustrates Users
What is the competitive landscape for Shape: Healthy Eating Journal?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇧🇬 Bulgaria | Health & Fitness | AndroidGrossing | #123 | NEW |
The rivals identified
The Nemesis
- -
Protein Fasting
- -
AI Restaurant Menu Scanner
Contenders
Zero - Intermittent Fasting
★3.8 (61.1K)Zero Longevity Science, Inc.
A dominant fasting tracker that has expanded into holistic health coaching, habit building, and mindful nutrition.
BodyFast Coach
AI Food Scanner
Foodvisor - AI Calorie Counter
★4.7 (145.2K)Foodvisor
⚡Uses photo-based logging and AI to analyze meals, competing on the visual food journal and mindful awareness features.
Peers
The outtake for Shape: Healthy Eating Journal
Strengths to defend, gaps to attack
Core Strengths
- Strong behavioral science foundation (Duke University partnership)
- Premium, award-winning UI/UX design from the Fabulous team
- Unique integration of audio coaching with fasting and visual journaling
Critical Frictions
- Aggressive and misleading subscription onboarding
- Frequent technical bugs and data loss issues
- Insensitive terminology for users with eating disorder histories
Growth Levers
- Introduce a 'Weight-Neutral' mode to capture the intuitive eating market
- Improve customer support with human-led intervention
- Implement a transparent, standard free trial to build user trust
Market Threats
- Market dominance of Noom in the psychology-based weight loss sector
- Rising competition from minimalist fasting apps like Clear
- Negative brand sentiment impacting long-term retention
Key Takeaways
Shape: Healthy Eating Journal is an established health & fitness app that is free with in-app purchases. With a 4.3/5 rating from 1.9K reviews, it shows polarized user reception. Users particularly appreciate mindful approach, though predatory subscription practices remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon