By Enerjoy Pte
Report updated May 5, 2026
ShutEye®: Sleep Tracker, Sound
For individuals experiencing sleep difficulties, including stressed professionals, students, and parents seeking improved rest quality.
ShutEye®: Sleep Tracker, Sound is a struggling health & fitness app that is available. With a 4.7/5 rating from 454.2K reviews, it struggles with user retention. Users particularly appreciate relaxing audio content and sound mixing features provide a calming experience for users, though frequent application crashes post-update prevent consistent sleep tracking and data recording remains a common concern.
What is ShutEye®: Sleep Tracker, Sound?
ShutEye is a sleep-tracking and soundscape app for iOS and Android that monitors sleep cycles and snoring patterns.
Users hire the app to decode nighttime sleep disturbances and induce rest via curated audio, serving a need for data-backed sleep improvement.
Current Momentum
v3.3 · 2w ago
Maintenance- Shipped stability fixes in latest release.
- Maintains consistent category chart presence.
Active Nemesis
BetterSleep: Relax and Sleep
By Ipnos Software
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Records nighttime audio and analyzes sleep cycles using device microphone input.
Curated collection of white noise and nature melodies for sleep induction.
Wakes users during light sleep phases to reduce morning grogginess.
Syncs sleep session data directly to the Apple Health app.
Audio narratives designed to facilitate the transition to sleep.
How much does it cost?
- Free tier with limited access
- Premium tier at $59.99/year for unlimited access
Subscription model anchored at $59.99/year, utilizing a freemium funnel to gate advanced tracking and content features.
Who Built It?
Enerjoy Pte
Empowering users to optimize daily wellness through data-driven habit formation, sleep tracking, and accessible home fitness routines.
Portfolio
7
Apps
Who is Enerjoy Pte?
Enerjoy has established a high-velocity portfolio centered on the 'quantified self' and low-barrier fitness, specifically targeting the intersection of habit formation and physical health. Their strategic advantage lies in a rapid iteration cycle and a multi-pronged approach to the wellness category, capturing users across sleep, nutrition, and exercise rather than relying on a single flagship. The publisher is currently navigating a transition from high-growth acquisition to long-term retention, evidenced by the integration of AI-powered features like food recognition. A key tension remains in balancing aggressive monetization strategies, which have drawn user scrutiny in flagship titles, against the need for sustainable brand trust in the sensitive health and wellness space.
Who is Enerjoy Pte for?
- Individuals seeking structured self-improvement
- Beginners looking for low-impact fitness
- Professionals optimizing sleep
- Productivity
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having released 61 updates across its 7 active apps in the last six months.
What other apps does Enerjoy Pte make?
JustFit: Lazy Workout & Fit
Me+ Lifestyle Routine
Eato®: Calorie Tracker
Light: Chair Yoga Plan
MindZone®: Brainwave for Sleep
GrowMe: Micro Learning Daily
What do users think recently?
High confidence · Latest 100 of 173 total reviews analyzed · Based on 173 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate relaxing audio content and sound mixing features provide a calming experience for users, but report frequent application crashes post-update prevent consistent sleep tracking and data recording and deceptive free trial practices lead to immediate annual subscription charges without user consent.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for ShutEye®: Sleep Tracker, Sound?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
ShutEye sits #99 Free / #42 Grossing in the US Health & Fitness chart. The grossing rank lagging the free rank by 57 spots signals that the $59.99/year subscription gate is failing to convert the discovery funnel into sustained revenue.
| Chart | Rank | Change |
|---|---|---|
| Grossing | #48 | ▼2 |
| Free | #99 | ▼2 |
The rivals identified
The Nemesis
Head to Head
ShutEye must leverage its superior UI and diagnostic focus to differentiate from BetterSleep's content-heavy, legacy-driven approach.
What sets ShutEye®: Sleep Tracker, Sound apart
ShutEye provides a more modern, streamlined UI that reduces cognitive load for users seeking immediate sleep assistance.
The snoring monitor integration in ShutEye offers a more specialized diagnostic feedback loop for sleep quality improvement.
What's BetterSleep: Relax and Sleep's Edge
BetterSleep’s sound-mixing engine provides superior customization for users who require specific auditory environments to fall asleep.
The extensive library of guided sleep meditations and bedtime stories creates a deeper content-based retention moat.
Contenders
Leverages high-production-value celebrity content and exclusive bedtime stories to drive premium subscription retention.
Maintains a massive, diversified content ecosystem that extends well beyond sleep into general mental wellness.
Utilizes a distinct, recognizable animation style that simplifies complex mindfulness concepts for a broad audience.
Integrates clinical-grade meditation protocols that provide a stronger sense of authority in the sleep-aid market.
Features a massive, open-access library of user-generated and expert-led content that dwarfs curated competitors.
Provides a community-centric experience with live events and group meditation sessions to increase daily active usage.
Peers
Uses wearable ring sensors to provide physiological data that app-only microphone tracking cannot accurately replicate.
Positions itself as a comprehensive health-optimization platform rather than just a nightly sleep-aid tool.
Optimized for Apple Watch integration to provide passive, automated sleep tracking without manual user input.
Focuses on long-term sleep trend analysis rather than immediate, nightly relaxation or sound-based aids.
New Kids on the Block
Uses computer vision to automate food logging, drastically reducing the friction associated with traditional manual tracking.
Implements a conversational AI interface that provides personalized health insights based on real-time user data.
The outtake for ShutEye®: Sleep Tracker, Sound
Strengths to defend, gaps to attack
Core Strengths
- Apple Health integration functions as a switching-cost moat by embedding sleep data into the user's primary health ecosystem.
- Snore detection diagnostic loop provides a specialized utility that standard meditation apps cannot replicate.
Critical Frictions
- Premium tier at $59.99/year sits above the category median for casual sleep-aid utilities.
- High-frequency crash reports in the latest release drive a 15/100 sentiment score.
- Deceptive trial-to-paid billing flow triggers high refund-request volume.
Growth Levers
- Untapped B2B partnerships with wearable hardware providers could bypass the app-only tracking accuracy complaints.
- Transparent trial-cancellation UI could recover user trust and reduce churn-driven rating erosion.
Market Threats
- Insight Timer's massive free content library drains the casual-user funnel.
- Cal AI's conversational interface signals a shift toward low-friction, automated health tracking.
What are the next best moves?
Audit trial-to-paid billing flow because deceptive-billing complaints are the #2 frustration theme → reduce refund surge
Billing complaints are the #2 driver of negative sentiment in the latest review set.
Trade-off: Pause the Bedtime Stories content-expansion sprint — billing trust is a higher-leverage retention issue.
Stabilize tracking engine in the next release because crash reports are the #1 churn risk → improve session retention
Users report the app shuts down within minutes, preventing core sleep tracking utility.
Trade-off: Delay the new soundscape library release — stability is a prerequisite for feature usage.
A counter-intuitive read
The app's high crash rate is a hidden opportunity: fixing the stability issues will yield a faster retention lift than adding new audio content ever could.
Feature Gaps vs Competitors
- Granular sound-mixing engine (available in BetterSleep)
- Community-driven live meditation events (available in Insight Timer)
Key Takeaways
ShutEye holds a strong diagnostic niche through snore detection, but the current billing and stability issues are actively destroying user trust, so the PM must prioritize engine stabilization over content expansion to prevent long-term churn.
Where Is It Heading?
Declining
The sleep-aid category is consolidating around high-trust, content-rich platforms, leaving ShutEye exposed due to its current stability and billing failures. Unless the team pivots to prioritize core engine reliability and transparent pricing, the app will continue to lose ground to legacy competitors like BetterSleep.
Frequent crashes in the latest release prevent core sleep tracking, which compounds the sentiment deficit and accelerates user churn.
Deceptive trial-to-paid billing complaints drive a high refund rate, which threatens the long-term viability of the $59.99/year subscription model.