Report updated Apr 14, 2026

Overview · Full Intel report in progress

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Macadam, The Step Counter. is an established health & fitness app that is completely free. With a 4.8/5 rating from 12.6K reviews, it shows polarized user reception.

What Is Macadam, The Step Counter.?

Macadam is a health and fitness application that incentivizes physical activity by converting steps into a virtual currency called 'coins.' Users can track their movement via Apple Health or connected watches and redeem earned coins for real money or partner rewards. It serves as a motivational tool to combat sedentary lifestyles through financial gamification.

Current Momentum

v7.6.0 · 6d ago

Intense

Last updated 6d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

Health & FitnessGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Step-to-Currency ConversionStandard

Automatically converts tracked steps into virtual 'coins' that can be redeemed for cash or partner rewards.

Activity Tracking IntegrationStandard

Syncs with Apple Health and connected watches to monitor steps, distance, and calories burned.

Social Referral ProgramStandard

Allows users to invite friends to the platform to earn bonus coins after reaching specific step milestones.

Engagement ModulesStandard

Provides additional opportunities to earn coins through in-app surveys and advertisement viewing.

Who is it for & how much does it cost?

Target Audience

Individuals seeking motivation to increase their daily physical activity and earn supplemental income through walking or running.

Pricing

Free

Who Built It?

PRODUKT BCN INTERACTIVE SL

View Publisher Intel →
Health & Fitness

Enrichment in progress

Publisher profile available very soon

What other apps does PRODUKT BCN INTERACTIVE SL make?

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Macadam, The Step Counter.?

How's The Health & Fitness Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Macadam, The Step Counter.

Key Takeaways

Macadam differentiates itself in the fitness market by gamifying physical activity with a direct financial payout model.

Where Is It Heading?

Trend analysis

Available very soon

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

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What's new in this report

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Cite this report

Marlvel.ai. “Macadam, The Step Counter. Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/health-fitness/macadam-the-step-counter

Agent Markdown (.md)·

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