Health & Fitness #16 5

Updated Mar 23, 2026

What Is MadMuscles: Workouts & Diet?

MadMuscles is a comprehensive fitness and nutrition application designed to facilitate body transformation through personalized workout plans and meal tracking. The app targets a broad demographic of users—ranging from beginners to those seeking advanced muscle gain—by offering a diverse library of modalities including strength training, calisthenics, and wellness practices like tai chi and chair yoga. Positioned within the highly competitive Health & Fitness category, MadMuscles currently holds a notable position, ranking #16 in its category (US). While the product offers a robust feature set, its market standing is severely compromised by aggressive and allegedly deceptive billing practices. Despite a solid 4.4-star rating, the user sentiment is overwhelmingly negative due to friction in the cancellation process and unexpected subscription charges.

What users think recently

FrustratedRecent User Sentiment
Workout Effectiveness
Deceptive Billing and Fraud
View more details ↓

Media Gallery

Key Features

Personalized Workout & Meal PlansStandard

Tailored fitness and nutrition programs adjusted to user goals, preferences, and restrictions.

Exercise SwapDifferentiator

Allows users to replace exercises in their plan with alternatives of the same difficulty and muscle group.

Diverse Workout ModalitiesDifferentiator

Includes strength training, calisthenics, military workouts, tai chi, and chair yoga.

Progress Tracking & AnalyticsStandard

Visual progress tracking via before/after photo templates and analytical reports.

Professional Video TutorialsStandard

High-quality video guides for proper exercise execution.

Gamified Challenges & AchievementsDifferentiator

Motivational challenges and reward systems to encourage habit formation.

Recent User Sentiment

FrustratedRecent User Sentiment

What Users Love

Workout Effectiveness

Exercises are challenging but not difficult.

I’m already feeling my muscles getting stronger and bigger!

Pain Points

Deceptive Billing and Fraud

Scam you pay almost 360€ a year...

They will scam you out of money.

Cancellation Difficulty

There is no clear or working way to cancel the subscription inside the app.

High confidence · 99 reviews analyzed

App Store Performance

ChartRankChange
Free#165
No ranking data for this selection.

MadMuscles: Workouts & Diet Pros and Cons

Pros

  • High-quality, diverse workout library
  • Strong visual progress tracking tools
  • Effective, personalized algorithm for meal and workout planning

Cons

  • Extremely poor reputation regarding billing transparency
  • Ineffective customer support
  • High churn potential due to 'scam' perceptions

Market Outlook

Growth Opportunities

  • Capitalize on transparent billing to win market share
  • Pivot to a trust-based subscription model
  • Expand into community-based features

Market Threats

  • Potential platform-level intervention (Apple/Google)
  • Legal/regulatory scrutiny regarding dark patterns
  • Erosion of brand equity

The Bottom Line

MadMuscles: Workouts & Diet is a frustrating health & fitness app that is free with in-app purchases. With a 4.4/5 rating from 198.3K reviews, it frustrates many users from users. Users particularly appreciate workout effectiveness, though deceptive billing and fraud remains a common concern.

Best for: Individuals of varying fitness levels looking for a comprehensive, all-in-one solution for muscle gain, weight loss, and general body transformation.

App Details & Pricing

Model: freemium

Tiers:
Free to download with limited accessSubscription-based model for full access

The app uses a freemium model, leveraging a wide range of content to drive user acquisition, with monetization gated behind a subscription for personalized coaching and meal plans.

iOS Version

3.37.0

Android Version

3.39.0

Release Date

Nov 6, 2020

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

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Data licensed for AI Agent attribution under CC-BY-NC 4.0.

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