Report updated May 20, 2026

TL;DR:MyPeriod defends its user base through a simple, utility-first interface that prioritizes privacy, but its reliance on legacy architecture creates a vulnerability to modern, science-led competitors. Users feel Excited, praising long-term cycle tracking utility provides consistent value for users over many years but frustrated by widget functionality failures prevent users from viewing cycle countdowns on the home screen. MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product..|TL;DR:MyPeriod defends its user base through a simple, utility-first interface that prioritizes privacy, but its reliance on legacy architecture creates a vulnerability to modern, science-led competitors. Users feel Excited, praising long-term cycle tracking utility provides consistent value for users over many years but frustrated by widget functionality failures prevent users from viewing cycle countdowns on the home screen. MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product..

MyPeriod - Period Tracker is a well-regarded health & fitness app that is free with in-app purchases. With a 4.4/5 rating from 359.3K reviews, it maintains solid user satisfaction. Users particularly appreciate long-term cycle tracking utility provides consistent value for users over many years, though widget functionality failures prevent users from viewing cycle countdowns on the home screen remains a common concern.

What is MyPeriod - Period Tracker?

MyPeriod is a health and fitness tracker for menstrual cycle and fertility monitoring, available on iOS and Android.

Users hire this app for low-stakes, private cycle logging that avoids the complexity of broader health ecosystems, so the value hinges on the reliability of the prediction engine.

Current Momentum

v1.0 · 6d ago

Maintenance
  • Ships general stability and bug fixes.
  • Maintains legacy feature set.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Clue Period & Cycle Tracker

Clue Period & Cycle Tracker

By BioWink

Other Rivals

Lively - Period Tracker, Cycle
Period Tracker Period Calendar
Stardust Period Tracker
Period Tracker Deluxe
HealthView
Cycles: Period & Cycle Tracker
Moody Month: Hormone Tracker

7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Cycle Prediction EngineStandard

Calculates average of past three months of menstrual cycles to forecast future period start dates and ovulation windows

Health Symptom LoggingStandard

Records daily notes on mood, symptoms, weight, temperature, and intimacy

Security LockDifferentiator

Enables a passcode lock within settings to restrict access to private health data

How much does it cost?

Freemium
  • Free version with ad support
  • Deluxe version available via IAP

Freemium model monetizes via ad inventory in the free tier and a one-time or recurring upgrade to the Deluxe version.

Who Built It?

sandip paghadar app icon 1
sandip paghadar app icon 2
sandip paghadar app icon 3
sandip paghadar app icon 4

sandip paghadar

(10.1K)

Providing accessible health tracking and productivity utilities for daily personal management. Helping users monitor wellness and organize tasks through simple, focused mobile tools.

Portfolio

13

Apps

Free 12
Utilities42%
Health & Fitness25%
Business17%

Who is sandip paghadar?

The publisher maintains a dual-track strategy, balancing high-volume health tracking tools with a secondary suite of utility and productivity apps. Their positioning relies on providing free, straightforward solutions for niche personal management tasks, such as sobriety tracking and inventory control, rather than competing in feature-heavy enterprise markets. The primary tension lies in the significant disparity between their legacy health apps and the rest of the portfolio, suggesting a reliance on a few long-standing titles to sustain the brand's visibility.

Who is sandip paghadar for?

  • Individuals seeking self-improvement
  • Personal health monitoring
  • Basic organizational tools for daily life
Active

Portfolio momentum

Released 10 updates across the portfolio in the last 6 months, with the most recent major release occurring 8 days ago.

Last release · 8d agoActive apps · 13Abandoned · 19

What do users think recently?

Low confidence · 51 reviews analyzed · Based on 51 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.4/ 5
(359.3K)
Current version
4.8/ 5
+0.4 vs overall
(5)
Main signal post-update: long-term cycle tracking utility provides consistent value for users over many years.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate long-term cycle tracking utility provides consistent value for users over many years, but report widget functionality failures prevent users from viewing cycle countdowns on the home screen.

What Users Love

Long-term cycle tracking utility provides consistent value for users over many years

What Frustrates Users

Widget functionality failures prevent users from viewing cycle countdowns on the home screen

What Users Want

Reset functionality for calendar and dashboard data to manage changing life stages

What is the competitive landscape for MyPeriod - Period Tracker?

How's The Health & Fitness Market?

How does it evolve in the Health & Fitness market?

MyPeriod maintains a stable presence in the Health & Fitness category with over 350,000 ratings on Android. The gap between its legacy utility and the high-velocity release cadence of market leaders signals a risk of commoditization.

ChartRankChange
AndroidFree#130NEW
AndroidFree#172NEW

The rivals identified

The Nemesis

Head to Head

The target app must pivot toward a specific, underserved niche or utility-first simplicity to avoid being completely commoditized by Clue's feature-rich, science-led platform.

What sets MyPeriod - Period Tracker apart

  • Offers a simplified, low-friction interface for users who find complex health-tracking ecosystems overwhelming.

What's Clue Period & Cycle Tracker's Edge

  • Provides medically-backed health insights that transform the app from a simple calendar into a health tool.

  • High-frequency release cadence ensures constant feature iteration and rapid bug resolution for the user base.

Contenders

Aggressive release schedule of 23 updates in six months signals a focus on rapid feature iteration.

Positions itself as a cycle-syncing tool, moving beyond basic tracking into lifestyle optimization.

Period Tracker Period Calendar

Period Tracker Period Calendar

4.9 (167.5K)

ABISHKKING LIMITED.

A high-volume competitor that balances massive user adoption with a consistent, frequent update schedule.

Focuses on visual calendar-first UX which simplifies the user journey for casual, non-power users.

Maintains a high release velocity, ensuring the app remains compatible with the latest OS updates.

Stardust Period Tracker

Stardust Period Tracker

4.8 (101.7K)

Stardust App LLC (New York)

Strong contender leveraging a unique, modern brand identity that appeals to a younger, trend-conscious demographic.

Utilizes a distinct, aesthetic-driven UI that differentiates it from the clinical look of traditional trackers.

Integrates astrological or lifestyle-based content to increase daily engagement beyond just period logging.

Peers

Provides a familiar, legacy-style interface that requires zero learning curve for long-term users.

Maintains broad compatibility across older devices, capturing a segment of the market that avoids frequent updates.

Aggregates multiple health metrics into a single dashboard, reducing the need for multiple specialized apps.

Positions itself as a comprehensive health minder rather than a single-purpose cycle tracker.

Cycles: Period & Cycle Tracker

Cycles: Period & Cycle Tracker

4.7 (25.4K)

Perigee

A legacy player in the space that maintains a stable, albeit slower, feature development cycle.

Prioritizes a minimalist, clean design language that appeals to users seeking a distraction-free experience.

Focuses on core tracking utility without the bloat of secondary health content or social features.

New Kids on the Block

Moody Month: Hormone Tracker

Moody Month: Hormone Tracker

4.6 (879)

We Are Moody Ltd

An emerging threat focusing on the intersection of hormonal health and emotional well-being with high update frequency.

Connects hormonal fluctuations directly to mood and mental health, providing actionable lifestyle advice.

Targets the 'hormone-aware' demographic, moving the conversation from simple tracking to symptom management.

The outtake for MyPeriod - Period Tracker

Strengths to defend, gaps to attack

Core Strengths

  • Privacy-focused security lock builds user trust
  • Longitudinal data record increases switching costs

Critical Frictions

  • Widget instability on Android
  • Data migration failures during device transfers
  • Lack of feature iteration

Growth Levers

  • Integration of wearable health data
  • Expansion into broader lifestyle symptom management

Market Threats

  • High-velocity release cadence of Clue and Lively
  • Shift toward science-led health tracking platforms

What are the next best moves?

highInvest

Rebuild Android widget functionality because widget failures are a top-reported friction point → recover daily active usage

Widget instability is the primary complaint theme in user sentiment data.

Trade-off: Deprioritize the requested calendar reset feature to focus engineering hours on core stability.

highPivot

Audit data backup and migration logic because users report historical data loss during device transfers → reduce churn

Data migration issues directly threaten the longitudinal value proposition of the app.

Trade-off: Pause new UI design updates to ensure data integrity is prioritized.

A counter-intuitive read

The app's lack of modern features is its primary moat, as it avoids the bloat that drives casual users away from more complex, science-led competitors.

Feature Gaps vs Competitors

  • Medically-backed health insights (available in Clue but absent here)
  • Wearable device integration (available in Lively but absent here)

Key Takeaways

MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product.

Where Is It Heading?

Stable

The period tracker market is consolidating around platforms that offer integrated health insights, leaving simple logging utilities like MyPeriod increasingly exposed. Without active feature investment, the app will likely see a gradual decline in new-user conversion as competitors offer more comprehensive lifestyle value.

Widget instability in the latest update erodes daily active usage, which compounds the retention risk for long-tenured users.

Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to high-velocity competitors.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by MyPeriod - Period Tracker, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app transitioned to a freemium monetization model and is currently in a maintenance-only development phase, with new user complaints regarding widget and data migration stability.

shifted

Monetization Model Update

declined

Emergence of Technical Complaints

improved

Security Lock Repositioning

shifted

Target Audience Refinement

Cite this report

Marlvel.ai. “MyPeriod - Period Tracker Intelligence Report.” Updated May 20, 2026. https://marlvel.ai/intel-report/health-fitness/myperiod-period-tracker

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0