Report updated Apr 2, 2026

What Is Reflectly - Journal & AI Diary?

Reflectly is a leading AI-driven journaling app that helps users improve their mental health through personalized prompts and mood tracking. By combining CBT-based techniques with intelligent data analysis, it provides a structured self-care experience that appeals to users seeking to manage stress and emotional well-being. Despite its strong core value proposition, the app faces significant challenges regarding user trust. While it remains a top contender in the Health & Fitness category, operational failures in customer support and subscription management are currently driving a decline in sentiment and threatening long-term retention.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
User-Friendly Design
Subscription & Billing Issues... Show more

What does it look like?

What are the key features?

AI-Driven Mood TrackingDifferentiator

Uses artificial intelligence to analyze diary entries and provide mood correlations and insights.

Personalized Journaling PromptsDifferentiator

Intelligent system that provides daily questions and reminders to encourage consistent reflection.

Mood Analytics & GraphsStandard

Visualizes emotional trends and correlations over time to help users identify stress triggers.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate user-friendly design and mental health support, but report subscription & billing issues and unresponsive customer support.

What Users Love

User-Friendly Design

It’s a very easily navigable app and user-friendly for all.

Super cool and smooth experience

Mental Health Support

Helps me recognize my mental health patterns

Helps me relieve all of my stress

Pain Points

Subscription & Billing Issues

I paid $30 for the app to not work

I can't restore my purchase

Unresponsive Customer Support

Developer support is nonexistent

I reached out to the devs and haven't gotten a response

High confidence · 49 reviews available

What are the pros and cons?

Pros

  • Strong UI/UX design
  • AI-driven mood correlation engine
  • Established brand presence

Cons

  • Unresponsive customer support
  • Subscription/billing technical issues
  • Controversial AI content

What is the market outlook?

Growth Opportunities

  • Integration with wearable health data
  • Improved AI content moderation
  • Enhanced subscription transparency

Market Threats

  • Native competition from Apple Journal
  • Emerging generative AI journaling apps
  • Declining user trust due to billing issues

Who competes with Reflectly - Journal & AI Diary?

Contenders

+

A highly established cross-platform journaling app that competes on long-term mood insights and cloud-synced diary entries.

+

Anonymous Online Companion System

Moodnotes - Mood Tracker

Moodnotes - Mood Tracker

4.7 (11K)

Mosaic S.r.l.

Focuses specifically on CBT (Cognitive Behavioral Therapy) techniques to track mood and identify thought patterns.

+

Focuses specifically on CBT (Cognitive Behavioral Therapy) techniques to track mood and identify thought patterns.

Chronicle - A Personal Journal / Writing Diary

Chronicle - A Personal Journal / Writing Diary

Steven Romej

Offers robust journaling features with deep analytical capabilities and media integration for personal reflection.

+

Offers robust journaling features with deep analytical capabilities and media integration for personal reflection.

+

Uses a visual, icon-based approach to mood tracking that appeals to the same user base looking for easy daily reflection.

+

Customizable Presets

Peers

+

A major player in the mindfulness category that captures the same user intent for stress reduction.

+

Sleep Stories

stoic. journal & mental health

stoic. journal & mental health

4.8 (34K)

Stoic app inc.

Combines journaling with philosophical prompts and mood tracking, targeting the same 'intentional living' demographic.

+

Combines journaling with philosophical prompts and mood tracking, targeting the same 'intentional living' demographic.

Bloom

Bloom

Opal Limited

Focuses on guided CBT sessions and journaling, positioning itself as a therapeutic tool.

+

Focuses on guided CBT sessions and journaling, positioning itself as a therapeutic tool.

New Kids on the Block

+

A rising competitor focusing on AI-driven empathetic responses to daily user stressors.

+

AI-Infused Journaling & Chat

Journal Quick

Journal Quick

Tanner Berkenstock

The native iOS integration creates a significant barrier to entry for third-party journaling apps by offering free, system-level access.

+

The native iOS integration creates a significant barrier to entry for third-party journaling apps by offering free, system-level access.

What are the key takeaways?

Reflectly - Journal & AI Diary is a divisive health & fitness app that is available. With a 4.6/5 rating from 81.7K reviews, it receives mixed feedback from users. Users particularly appreciate user-friendly design, though subscription & billing issues remains a common concern.

Best for: Individuals seeking to improve their mental health, reduce stress, and practice mindfulness through structured, AI-guided self-reflection.

How much does it cost?

Model: subscription

Tiers:
Free version with basic journaling capabilitiesPremium tier at $9.99/month or $59.99/annually

Uses a freemium model that gates advanced analytical features and unlimited usage behind a subscription, positioning the app as a professional-grade mental health tool.

iOS Version

4.15.1

Release Date

Jul 30, 2017

iOS Price

Free

Developer

Kodeon, Inc.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Reflectly - Journal & AI Diary Intelligence Report.” Updated Apr 2, 2026. https://marlvel.ai/intel-report/health-fitness/reflectly-journal-ai-diary

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0