Report updated Mar 30, 2026
Walking App: Step Counter Go
v1.0.17Individuals focused on weight loss, fitness maintenance, or those looking to incorporate more movement into their daily routine through structured walking.
What Is Walking App: Step Counter Go?
Launched May 6, 2025
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What are the key features?
Customized step goals and workout plans tailored to individual lifestyle and fitness objectives.
Monitors Non-Exercise Activity Thermogenesis to track calorie burn from daily movement outside of formal workouts.
Weight tracking tool that smooths out daily fluctuations to provide a more accurate trend representation.
Visualizes walking paths on a map to track progress and explore routes.
Records steps, calories, distance, and time for both indoor and outdoor sessions.
Syncs walking and fitness data with the Apple Health ecosystem.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate core fitness tracking and user engagement, but report deceptive pricing and billing and app stability.”
What Users Love
Great workout
I could see how it’s helpful to track steps and utilize the map/gps.
This app well definitely keep me going!
This was fun!!!
Pain Points
I canceled the subscription but i still receive charges constantly
Nothing about charges until you finish the questions
This app freezes constantly. I’ve get to complete a work out with it tracking my steps.
Medium confidence · 11 reviews available
What are the pros and cons?
Pros
- Unique niche features like NEAT tracking and True Weight algorithm
- Seamless Apple Health integration
- Clear, goal-oriented value proposition
Cons
- Aggressive and opaque subscription billing practices
- Technical instability causing app freezes during workouts
- Negative user sentiment regarding pricing transparency
What is the market outlook?
Growth Opportunities
- Improve subscription transparency to reduce churn
- Enhance app stability to improve user retention
- Expand social/community features to increase engagement
Market Threats
- High churn risk due to billing-related negative reviews
- Potential platform policy enforcement against deceptive billing
- Competition from established fitness apps with transparent pricing
What are the key takeaways?
Walking App: Step Counter Go is a divisive health & fitness app that is free with in-app purchases. With a 4.3/5 rating from 115 reviews, it receives mixed feedback from users. Users particularly appreciate core fitness tracking, though deceptive pricing and billing remains a common concern.
Best for: Individuals focused on weight loss, fitness maintenance, or those looking to incorporate more movement into their daily routine through structured walking.
How much does it cost?
Model: freemium
The app uses a 'feature-gated' freemium model, providing basic tracking for free while locking data visualization and personalization behind a subscription paywall.
iOS Version
1.0.17
Release Date
May 6, 2025
iOS Price
Free