Report updated Mar 31, 2026
Square Go
v1.29.1Individuals seeking a convenient, centralized way to discover, book, and manage personal care and beauty appointments with local professionals.
What Is Square Go?
Launched Jun 21, 2017
Updated Feb 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Discover and book from over 2 million self-care services and 250,000 local professionals.
Streamlined interface to book, reschedule, or cancel appointments without phone tag.
Automatically logs past appointments, stylists, and services for easy reference and rebooking.
Communicate directly with service providers within the app.
Receive suggestions for local businesses based on your booking history.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate ease of booking and service quality, but report incentive/reward fraud and technical bugs and login issues.”
What Users Love
Makes booking so easy and quick
Easiest, most efficient system ever. Takes couple minutes
She is an awesome person and does amazing work
My son has curly hair and it’s hard to find someone that can work with it... We have never left feeling like we didn’t get what we wanted
Pain Points
Scam.i didn't received their promise incentives when i answer all their surveys
Fraud app, gives reward & cancels it within 5 minutes
The app locks up on every screen. I can log in but then it's just blank screens
Can't update profile photo says error updating image
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #28 | ▲9 |
What are the pros and cons?
Pros
- Massive ecosystem integration with Square Appointments
- Highly intuitive and praised UI for booking and rescheduling
- Large database of local service professionals
Cons
- Severe brand dilution due to the inclusion of a rewards/survey platform
- Recurring technical bugs and login failures
- Negative sentiment regarding reward fulfillment transparency
What is the market outlook?
Growth Opportunities
- Decoupling the survey platform into a separate app to protect the core booking brand
- Expanding booking capabilities to support multi-person/group appointments
- Improving search filters to allow for more complex scheduling needs
Market Threats
- Competitors focusing purely on booking utility without the "scam" baggage of rewards programs
- Potential for app store policy violations due to user reports of fraudulent reward schemes
What are the key takeaways?
Square Go is a divisive lifestyle app that is completely free. With a 4.9/5 rating from 155.6K reviews, it receives mixed feedback from users. Users particularly appreciate ease of booking, though incentive/reward fraud remains a common concern.
Best for: Individuals seeking a convenient, centralized way to discover, book, and manage personal care and beauty appointments with local professionals.
How much does it cost?
Model: free
The app is a free utility designed to drive traffic to the Square Appointments ecosystem; monetization occurs on the business side through payment processing and subscription services.
iOS Version
1.29.1
Android Version
3.1.2-2026.02.27.14.0
Release Date
Jun 21, 2017
iOS Price
Free
Android Price
Free
Developer
Block, Inc.