Overview · Full Intel report in progress

OKURU(おくる) カレンダー作成・フォトギフト is an established lifestyle app that is free with in-app purchases. With a 4.9/5 rating from 74 reviews, it shows polarized user reception.

What is OKURU(おくる) カレンダー作成・フォトギフト?

OKURU is a photo gift service by MIXI, Inc. that allows users to convert smartphone photos into physical products like calendars. The app features a streamlined creation process and gift-ready packaging, including a Good Design Award-winning calendar option.

Current Momentum

v5.27 · 1d ago

Intense

Last updated 1d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Lifestyle

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Photo Gift CreationStandard

Enables users to design custom photo gifts by selecting images directly from their smartphone.

OKURU Family CalendarStandard

Allows users to create wall or desk calendars using 12 selected photos.

Children's Handwritten CalendarStandard

A specialized, Good Design Award-winning calendar format that incorporates children's handwriting.

Gift-Ready PackagingStandard

Products are delivered in specialized packaging designed for direct gifting to loved ones.

How much does it cost?

Freemium

Who Built It?

MIXI, Inc. app icon 1
MIXI, Inc. app icon 2
MIXI, Inc. app icon 3
MIXI, Inc. app icon 4

MIXI

(393.8K)

Facilitating family connections and community building through private photo sharing, child safety hardware, and interest-based social networking.

Portfolio

10

Apps

Free 9
Lifestyle33%
Social Networking22%
Finance11%

Who is MIXI?

MIXI has successfully transitioned from a legacy social networking incumbent to a dominant player in the private family utility space, anchored by the global success of FamilyAlbum. Their strategic moat lies in the vertical integration of digital storage with physical fulfillment services and specialized hardware like the Mitene Mimimori GPS. This ecosystem approach creates high switching costs for families who rely on their infrastructure for both child safety and memory preservation.

Who is MIXI for?

  • Parents
  • Extended family members seeking secure child-tracking
  • Photo-sharing
  • Alongside hobbyists looking for niche communities
Intense

Portfolio momentum

With 43 releases in the last 6 months and a 100% active portfolio, the publisher maintains an exceptionally high development cadence.

Last release · 2d agoActive apps · 8

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for OKURU(おくる) カレンダー作成・フォトギフト?

How's The Lifestyle Market?

How does it evolve in the Lifestyle market?

ChartRankChange
AndroidFree#11834

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for OKURU(おくる) カレンダー作成・フォトギフト

Key Takeaways

The app focuses on simplifying the transition from digital smartphone photos to tangible, giftable family keepsakes.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by OKURU(おくる) カレンダー作成・フォトギフト, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “OKURU(おくる) カレンダー作成・フォトギフト Intelligence Report.” Updated Apr 23, 2026. https://marlvel.ai/intel-report/lifestyle/okuru

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0