By Andrii Hula
Report updated May 26, 2026
Quitzilla: Quit Tracker
For individuals seeking to track and overcome specific bad habits or addictions through statistical monitoring.
Quitzilla: Quit Tracker is an established lifestyle app that is completely free. With a 4.8/5 rating from 1.4K reviews, it shows polarized user reception.
What is Quitzilla: Quit Tracker?
Quitzilla is a habit-tracking app for iOS that allows users to monitor addiction recovery through statistical logging and financial-savings visualization.
Users hire Quitzilla to quantify the personal cost of bad habits, using the financial-savings calculator as a tangible reward loop to sustain abstinence.
Current Momentum
v1.4 · 3mo ago
Maintenance- Maintains consistent presence in international charts.
- Last major update January 2026.
Active Nemesis
JouleBug!
By Cleanbit Systems
Other Rivals
7-Day Rank Pulse 🇺🇸
LifestyleNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Quantifies money saved based on user-defined daily spending habits
Logs start dates and tracks abstinence duration for multiple addictions simultaneously
Centralized repository for user-defined reasons and benefits for quitting
How much does it cost?
- Free version with full feature access
The app operates on a free model with no visible subscription or IAP tiers.
Who Built It?
Andrii Hula
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Andrii Hula make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Quitzilla: Quit Tracker?
How's The Lifestyle Market?
How does it evolve in the Lifestyle market?
Quitzilla maintains a 4.79 rating across 1,443 reviews, with current Grossing chart presence in 13 markets including a #59 position in the Czech Republic. The spread of chart rankings across diverse regions suggests a broad, non-localized appeal for its core tracking utility.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇦 Ukraine | Lifestyle | iOSGrossing | #74 | NEW |
| 🇪🇪 Estonia | Lifestyle | iOSGrossing | #80 | ▼21 |
The rivals identified
The Nemesis
Head to Head
Quitzilla should double down on its specialized recovery tools while ignoring the sustainability niche to maintain its clear value proposition.
What sets Quitzilla: Quit Tracker apart
Quitzilla offers a more direct, specialized feature set for addiction recovery and sobriety tracking.
Higher user engagement and review volume suggest a more focused product-market fit for habit cessation.
What's JouleBug!'s Edge
JouleBug leverages social network effects through community-based sustainability challenges.
Stronger alignment with corporate or group-based ESG initiatives provides a unique B2B2C growth vector.
Contenders
Native HealthKit integration allows for automated tracking of physical activity metrics alongside habit logs.
Includes a 'Trace View' feature that provides a more comprehensive visual history of user activity.
Features a unique 'Orange Juice' visual timer that provides a distinct aesthetic for progress tracking.
Focuses on long-term yearly goal management rather than the daily micro-habit tracking found in Quitzilla.
Peers
Features a robust accountability partner network that provides social support for long-term sobriety.
Includes dedicated mini-games specifically designed to help users refocus during moments of craving.
Directly monetizes user loyalty through tangible fuel rewards and in-store discount offers.
High-frequency update cadence ensures the app remains relevant through constant promotional content refreshes.
Uses character-based alarms and mini-games to force user interaction, creating a high-retention morning habit.
Massive scale and long-standing brand presence create a significant barrier to entry for smaller trackers.
Remaining - Little time left
★1.0 (1)Tatsuya Tobioka
Remaining targets the same productivity-conscious audience by focusing on time-based visualization of life goals.
Provides a high-level, existential view of time remaining rather than granular daily habit monitoring.
Offers cross-platform support that allows users to maintain their goal tracking across multiple devices.
New Kids on the Block
Leverages AI-driven recovery coaching to provide personalized guidance that static trackers cannot match.
Integrates a daily fact library and journal to provide educational value alongside simple habit tracking.
The outtake for Quitzilla: Quit Tracker
Strengths to defend, gaps to attack
Core Strengths
- Financial-savings calculator creates a tangible reward loop
- Multi-habit tracking supports complex recovery journeys
- Simple interface reduces onboarding friction
Critical Frictions
- Absence of subscription model limits development capital
- No social accountability or partner network
- Manual-entry requirement creates high user friction
Growth Levers
- Integration of social accountability features
- B2B partnerships with recovery centers
- Expansion into wearable-based habit triggers
Market Threats
- Nomo’s accountability-partner network drains high-intent users
- AI-driven coaching apps offer personalized guidance
- Static feature set risks stagnation against active rivals
What are the next best moves?
Ship social accountability partner feature because Nomo’s network is a primary churn driver → increase long-term retention
Nomo’s accountability network is a key differentiator that Quitzilla lacks, directly threatening the user base.
Trade-off: Pause the Quote of the Day content refresh — social features have higher retention impact.
Implement HealthKit integration because EveryDay Do It All uses it to automate tracking → reduce manual-entry friction
Manual entry is a high-friction point that competitors are solving via automation, risking user fatigue.
Trade-off: Deprioritize the Android port — iOS market share is more stable for this category.
A counter-intuitive read
The lack of a subscription model is a strategic vulnerability, not a benefit, as it prevents the developer from funding the high-frequency feature updates necessary to compete with venture-backed rivals.
Feature Gaps vs Competitors
- Accountability partner network (available in Nomo)
- Automated physical activity tracking (available in EveryDay Do It All)
- AI-driven recovery coaching (available in MyMeetings)
Key Takeaways
Quitzilla wins on financial-savings visualization but lacks the social-accountability loops required to defend against Nomo, so the PM should prioritize social-partner features to prevent user churn to community-first alternatives.
Where Is It Heading?
Mixed Signals
The habit-cessation market is consolidating around social-accountability and automated tracking, leaving static manual-entry apps like Quitzilla exposed. Unless the developer shifts from a maintenance-mode update cadence to active social-feature development, the app will likely lose its current chart positions to more interactive rivals by the end of the year.
Nomo’s accountability-partner network pulls high-intent users away from static trackers, accelerating churn pressure on Quitzilla’s user base into Q2.
Recent updates focused on stability rather than feature expansion, signaling a maintenance-mode posture that leaves the app vulnerable to active competitors.