Report updated May 11, 2026

TL;DR:Alcohol Tracker serves individuals monitoring consumption for health, but its lack of active development and community features leaves it vulnerable to competitors offering coaching or social support. The app provides basic utility but lacks the engagement loops required to compete, so the PM should pivot to a freemium model to fund active development..|TL;DR:Alcohol Tracker serves individuals monitoring consumption for health, but its lack of active development and community features leaves it vulnerable to competitors offering coaching or social support. The app provides basic utility but lacks the engagement loops required to compete, so the PM should pivot to a freemium model to fund active development..

Alcohol Tracker+ is an established medical app that is completely free. With a 4.5/5 rating from 2 reviews, it shows polarized user reception.

What is Alcohol Tracker+?

Alcohol Tracker is a medical-category app for logging alcohol intake and visualizing consumption patterns on iOS and Android.

Users hire the app to manage health objectives through self-monitoring, but the lack of social or coaching feedback limits the long-term utility for habit change.

Current Momentum

v1.0 · 8mo ago

Zombie
  • No feature updates since 2023
  • Zero Android engagement metrics
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Fragmented niche

No dominant direct rival identified yet — see Other Rivals below.

Other Rivals

Sunnyside: Drink Less Alcohol
Quit Drinking
Sobriety Counter
LifeguardMobile

7-Day Rank Pulse 🇺🇸

Medical

No ranking data

ToolsGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Alcohol DatabaseStandard

Library of beverages cataloged by ABV and serving size for intake logging

Unit CalculationStandard

Automated conversion of drink volume and ABV into standard alcohol units

Progress AnalysisStandard

Visualization of consumption patterns via charts and graphs

Goal SettingStandard

Customizable intake limits for daily, weekly, or monthly tracking

Data ExportDifferentiator

Generation of consumption history reports for sharing with healthcare professionals

How much does it cost?

Free
  • Free access to all features

The app currently operates as a free tool with no observable IAP or subscription gates.

Who Built It?

Arda Sen app icon 1
Arda Sen app icon 2
Arda Sen app icon 3
Arda Sen app icon 4

Arda Sen

(137.2K)

Providing utility-focused mobile tools for niche identification and productivity. They solve specific daily tasks for hobbyists and professionals alike.

Portfolio

13

Apps

Free 12
Entertainment17%
Games17%
Utilities17%

Who is Arda Sen?

The publisher operates a high-volume, utility-first strategy that relies on rapid deployment of niche identification and productivity tools. By targeting specific hobbyist segments—such as collectors, designers, and home-improvement enthusiasts—they capture long-tail search traffic that larger, generalist competitors often overlook. The primary strategic tension lies in their reliance on a single massive social utility app to anchor a portfolio otherwise composed of fragmented, low-frequency utility tools.

Who is Arda Sen for?

  • Hobbyists
  • Collectors
  • Professionals seeking quick
  • AI-assisted solutions for identification
Intense

Portfolio momentum

Released 20 updates across the portfolio in the last 6 months, maintaining a high level of development activity across both legacy and newer titles.

Last release · 14d agoActive apps · 30Abandoned · 6

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for Alcohol Tracker+?

How's The Medical Market?

Market outlook for this category

Available very soon

The rivals identified

Peers

Integrates real human coaching services to provide personalized guidance that automated trackers cannot replicate

Employs a proactive weekly planning feature that encourages users to set goals before drinking occurs

Features a robust community forum that creates strong user retention through peer-to-peer social support

Includes a money calculator that gamifies the financial benefits of quitting, increasing long-term user engagement

Focuses on a minimalist, counter-based UX that prioritizes simplicity over complex medical data entry

Provides a straightforward sobriety timeline that is easier to navigate than data-heavy medical trackers

Offers a unique Circle of Care collaboration feature for sharing progress with medical professionals

Provides dependent care profiles that allow for monitoring multiple individuals within a single account

The outtake for Alcohol Tracker+

Strengths to defend, gaps to attack

Core Strengths

  • Data export mechanism enables B2B integration with healthcare providers

Critical Frictions

  • Zero-revenue model lacks sustainability
  • No active feature updates since 2023

Growth Levers

  • Integrate wearable health data to automate intake logging

Market Threats

  • Coaching-led models like Sunnyside capture high-intent users

What are the next best moves?

highPivot

Pivot to a freemium model because the current free-only structure lacks revenue sustainability → increase LTV

The app lacks any IAP or subscription gates despite being in a high-intent medical category.

Trade-off: Pause new feature development — revenue stability is the priority.

A counter-intuitive read

The app's lack of monetization is not a feature but a failure to capture the high willingness-to-pay of users seeking medical-grade alcohol management.

Feature Gaps vs Competitors

  • Real-time human coaching (available in Sunnyside)
  • Community forums (available in Quit Drinking)

Key Takeaways

The app provides basic utility but lacks the engagement loops required to compete, so the PM should pivot to a freemium model to fund active development.

Where Is It Heading?

Declining

The medical-tracking market is consolidating around platforms that offer integrated coaching and social support. Alcohol Tracker remains exposed due to its static feature set, so it will continue to lose ground to competitors that provide active habit-change guidance.

The lack of Android engagement and stagnant update cadence suggests the product is in maintenance mode, which will lead to further user attrition.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Alcohol Tracker+, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The report reflects a transition to a more pessimistic outlook, characterized by a simplified competitive landscape and a focus on the product's inability to monetize or retain users.

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Outlook Trend

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Competitive Landscape Structure

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SWOT Analysis Content

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Feature Gaps

Cite this report

Marlvel.ai. “Alcohol Tracker+ Intelligence Report.” Updated May 11, 2026. https://marlvel.ai/intel-report/medical/alcohol-tracker

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0