Report updated Apr 17, 2026

TL;DR:Labayh is a Saudi-based mental health platform specializing in private psychology and family therapy. Users feel Mixed, praising quality of professionals but frustrated by high pricing and value. Labayh is the Saudi market leader by trust and volume, but its 'Mixed' sentiment trend and technical debt pose a significant risk.|TL;DR:Labayh is a Saudi-based mental health platform specializing in private psychology and family therapy. Users feel Mixed, praising quality of professionals but frustrated by high pricing and value. Labayh is the Saudi market leader by trust and volume, but its 'Mixed' sentiment trend and technical debt pose a significant risk.

Labayh - لبيه is an established medical app that is free with in-app purchases. With a 4.6/5 rating from 19.2K reviews, it shows polarized user reception. Users particularly appreciate quality of professionals, though high pricing and value remains a common concern.

What is Labayh - لبيه?

Labayh is a Saudi-based mental health platform specializing in private psychology and family therapy. It differentiates itself through 'Instant Consultations' (5-minute booking) and 'Structured Therapeutic Programs' for specific conditions, moving beyond simple session-based models. While it enjoys high trust in the KSA market with over 11k ratings, it faces a declining sentiment trend due to pricing friction and technical instability.

Current Momentum

v4.5 · 2d ago

Maintenance

Labayh is currently in maintenance mode, focusing on stability and minor refinements to the Golden Guarantee and Labayh Plus features.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Shezlong | Online Therapy

Shezlong | Online Therapy

By Shezlong

Other Rivals

iFamCare
BetterHelp - Therapy
Atlas Obscura Travel Guide
Nafsi

7-Day Rank Pulse 🇺🇸

Medical

No ranking data

MedicalGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Instant ConsultationsDifferentiator

Ability to book and start a session with a consultant within 5 minutes.

Structured Therapeutic ProgramsDifferentiator

Integrated treatment plans for common issues like depression and anxiety.

Support GroupsDifferentiator

Community-based support sessions for shared experiences.

How much does it cost?

Freemium
  • Free app access
  • Paid individual sessions
  • Paid structured therapeutic programs

The platform uses a service-based monetization model. High pricing is currently the #1 user complaint, suggesting a need for tiered options or financial aid.

Who Built It?

Labayh Medical Care Company app icon 1
Labayh Medical Care Company app icon 2
Labayh Medical Care Company app icon 3
Labayh Medical Care Company app icon 4

Labayh Medical Care Company

(3.9K)

Connecting individuals with professional mental health and wellness consultations. Providing accessible, private support for personal and family therapy.

Portfolio

6

Apps

Free 5
Health & Fitness80%
Education20%

Who is Labayh Medical Care Company?

Labayh has established a dominant position in the Saudi mental health market by digitizing the traditional clinical consultation model. Their moat is built on regulatory trust and a localized, culturally-aligned service delivery that bridges the gap between patients and licensed professionals. The company is currently shifting from a pure B2C model toward B2B wellness, evidenced by the launch of specialized wellbeing platforms for corporate and institutional clients.

Who is Labayh Medical Care Company for?

  • Individuals
  • Families in Saudi Arabia seeking private therapy
  • Alongside corporate organizations looking to provide employee wellness resources
Intense

Portfolio momentum

Released 53 updates across 6 apps in the last 6 months, indicating a high-frequency development cycle focused on platform refinement.

Last release · 7d agoActive apps · 6

What do users think recently?

High confidence · 49 reviews analyzed

How did the latest release land?

Overall
4.6/ 5
(19.2K)
Current version
4.7/ 5
+0.1 vs overall
(11.4K)
Main signal post-update: quality of Professionals.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate quality of professionals, but report high pricing and value and technical issues.

Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.

What is the competitive landscape for Labayh - لبيه?

How's The Medical Market?

How does it evolve in the Medical market?

ChartRankChange
iOSFree#5
iOSFree#57NEW

The rivals identified

The Nemesis

Shezlong | Online Therapy

Shezlong | Online Therapy

Shezlong Inc.

Shezlong is the primary regional rival and the pioneer of online psychotherapy in the MENA region, commanding a massive network of therapists across the Arab world.

Head to Head

Labayh holds the clear edge in the Saudi market through local trust and a more comprehensive feature set (mood tracking, programs), while Shezlong remains the regional heavyweight for general Arabic-speaking users seeking lower-cost alternatives.

What sets Labayh - لبيه apart

  • Dominant market share and localization within Saudi Arabia specifically

  • Significantly higher rating volume (11k+ ratings) indicating a larger active iOS user base

What's Shezlong's Edge

  • Perceived as more affordable for users outside of the high-income GCC bracket

  • Wider variety of specialized psychological schools due to a larger regional therapist pool

Contenders

iFamCare

iFamCare

1.6 (28)

iBaby Labs, Inc.

A direct Saudi-based competitor that mirrors Labayh’s focus on family and psychological counseling with a strong local presence.

Heavy focus on family-specific counseling and marital issues

Strong local marketing presence within the Saudi social ecosystem

BetterHelp - Therapy

BetterHelp - Therapy

4.8 (146.8K)

BetterHelp

🚀

The global leader in tele-therapy; while not MENA-specific, its massive scale and growing pool of Arabic therapists make it a threat to Labayh's high-end users.

Unmatched technical stability and cross-platform synchronization

Sophisticated therapist-matching algorithms based on massive global datasets

Peers

One-stop-shop for all medical needs, not just mental health

Direct integration with broader healthcare services and prescriptions

Nafsi

Nafsi

Nafsi Meta Clinic LLC

The leading Arabic meditation and mindfulness app, sharing the same wellness-conscious audience as Labayh.

Focus on self-guided meditation and sleep rather than clinical therapy

Subscription-based content model rather than pay-per-session

The outtake for Labayh - لبيه

Strengths to defend, gaps to attack

Core Strengths

  • Dominant Saudi market share (11k+ ratings)
  • Instant 5-minute consultation capability
  • Structured clinical programs for depression/anxiety

Critical Frictions

  • High price perception among youth/low-income users
  • Technical bugs (login failures, UI freezes)
  • Administrative friction in scheduling and refunds

Growth Levers

  • B2B/Corporate wellness programs (competing with O7 Therapy)
  • Insurance integration (competing with Cura)
  • Tiered pricing for students

Market Threats

  • Shezlong's lower pricing for regional users
  • Ayadi's superior premium UI/UX
  • BetterHelp's advanced therapist-matching algorithms

What are the next best moves?

high

Resolve login and UI responsiveness bugs

Technical issues (white screens, SMS delays) are a medium-frequency complaint theme directly preventing user conversion and session starts.

high

Introduce tiered pricing or a 'Student/Teen' discount

High pricing is the #1 complaint theme and a major churn risk compared to regional rival Shezlong.

medium

Automate the refund/cancellation process

Users report frustration with 'unprofessional' scheduling and the inability to cancel sessions easily, leading to lost funds.

Feature Gaps vs Competitors

  • Corporate B2B wellness solutions (available in O7 Therapy)
  • Direct insurance integration (available in Cura)
  • Advanced data-driven therapist matching (available in BetterHelp)
  • Broader regional therapist pool (available in Shezlong)

Key Takeaways

Labayh is the Saudi market leader by trust and volume, but its 'Mixed' sentiment trend and technical debt pose a significant risk. To defend its position against Shezlong and Ayadi, the PM must prioritize fixing the login/UI friction and addressing the affordability gap through tiered pricing or insurance partnerships.

Where Is It Heading?

Declining

User sentiment is 'Mixed' with a declining trend due to pricing and technical bugs.

v4.5.29 update (April 2026) focused on optimizations rather than new feature expansion.

High rating volume (11k+) indicates a massive, established user base in KSA.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Labayh - لبيه, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

Labayh has evolved its product strategy to focus on high-value clinical differentiators, but is currently struggling with technical debt and negative pricing sentiment.

shifted

Strategic Feature Repositioning

declined

Emergence of Critical Complaints

added

Formalized SWOT Analysis

added

Tiered Pricing Insights

Cite this report

Marlvel.ai. “Labayh - لبيه Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/medical/labayh

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0