Report updated Apr 15, 2026

Overview · Full Intel report in progress

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97.1 The River is an established music app that is completely free. With a 4.5/5 rating from 144 reviews, it shows polarized user reception.

What Is 97.1 The River?

97.1 The River is a music streaming application by Cox Media Group that provides live access to Atlanta’s classic hits station. The app enhances the listener experience by allowing users to influence programming and receive personalized alerts for their favorite tracks.

Current Momentum

v12.0.86

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

MusicGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Gathering signals...

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Live StreamingStandard

Provides real-time audio playback of 97.1 The River directly on smartphones.

Pick Your BlockStandard

Allows users to submit song requests to be featured during the station's Rock Blocks.

Song AlertsStandard

Notifies users when their favorite songs are scheduled to play on the station.

Contest IntegrationStandard

Enables users to participate in station promotions to win prizes.

Who is it for & how much does it cost?

Target Audience

Classic rock fans and listeners of the 97.1 The River radio station in the Atlanta area.

Pricing

Free

Who Built It?

Cox Media

(200.4K)

Helping residents stay informed and safe with hyper-local news, weather, and traffic updates delivered through integrated broadcast platforms.

Portfolio

13

Apps

Free 12
News67%
Weather33%

Who is Cox Media?

Cox Media Group maintains a distinct B2C position by leveraging legacy broadcast infrastructure to dominate the hyper-local utility market, rather than competing for national news traffic. Their moat is the institutional trust and physical presence of regional newsrooms, which provides a level of real-time accuracy that algorithmic aggregators struggle to match. The strategic signal is their high-intensity maintenance cycle, treating mobile apps as critical real-time service tools for regional safety and transit.

Who is Cox Media for?

  • US residents in specific metropolitan regions seeking real-time local news
  • Severe weather alerts
  • Live radio streaming
Intense

Portfolio momentum

Extremely active development cycle with 73 updates across 59 active apps in the last 6 months.

Last release · 12d agoActive apps · 59

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for 97.1 The River?

How's The Music Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for 97.1 The River

Key Takeaways

This app serves as a digital engagement tool for a classic rock radio station, combining live streaming with interactive listener features.

Where Is It Heading?

Trend analysis

Available very soon

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Cite this report

Marlvel.ai. “97.1 The River Intelligence Report.” Updated Apr 15, 2026. https://marlvel.ai/intel-report/music/97-1-the-river

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