Overview · Full Intel report in progress

onX Fish: Midwest Fishing Maps is an established navigation app that is free with in-app purchases. With a 4.6/5 rating from 1.1K reviews, it shows polarized user reception.

What is onX Fish: Midwest Fishing Maps?

onX Fish is a navigation and mapping tool designed for anglers in the Midwest to locate fishing spots and access public land. It integrates satellite imagery with fisheries data, including stocking history and species information, to assist in trip planning. The app notably features Apple CarPlay integration for hands-free navigation to public access sites.

Current Momentum

v26.13 · 1w ago

Intense

Last updated 11d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Navigation
#49
4

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Fisheries Data FiltersStandard

Allows users to filter lakes based on criteria such as trophy potential, keeper potential, and stocking effort.

3D Mapping and Satellite ImageryStandard

Provides detailed visual insights into lake depth, terrain, and surrounding land ownership.

Apple CarPlay IntegrationStandard

Enables hands-free navigation to waypoints and public fishing access sites.

Regulatory InformationStandard

Displays localized fishing regulations to ensure compliance across different territories.

How much does it cost?

Freemium

Who Built It?

onXmaps

(291K)

Providing outdoor enthusiasts with precise land ownership data and navigation tools for hunting, fishing, and off-roading. Enabling safe exploration of remote terrain through high-accuracy mapping.

Portfolio

5

Apps

Free 4
Navigation100%

Who is onXmaps?

onXmaps has established a dominant position in the outdoor navigation sector by verticalizing map data around specific high-intent activities like hunting and motorized off-roading. Their primary moat is the aggregation and maintenance of proprietary land ownership boundaries, a complex data layer that creates high switching costs for users who rely on it for legal compliance and safety. The company is currently transitioning from a single-vertical hunting focus to a broader outdoor platform, evidenced by the expansion into fishing and general backcountry navigation. A key strategic tension to watch is their ability to maintain data accuracy and technical performance across diverse hardware ecosystems as they scale beyond their core hunting user base.

Who is onXmaps for?

  • Outdoor recreationists
  • Hunters
  • Anglers
  • Off-roaders
Intense

Portfolio momentum

Released 57 updates across 5 apps in the last 6 months, with all top titles receiving updates within the last 16 days.

Last release · 16d agoActive apps · 5

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for onX Fish: Midwest Fishing Maps?

How's The Navigation Market?

How does it evolve in the Navigation market?

ChartRankChange
Grossing#189
Free#495

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for onX Fish: Midwest Fishing Maps

Key Takeaways

The app serves as a specialized GIS-based planning tool that combines land ownership data with specific fisheries insights for the Midwest region.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by onX Fish: Midwest Fishing Maps, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “onX Fish: Midwest Fishing Maps Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/navigation/com-mtmapping-onxfish

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