Report updated May 8, 2026

Overview · Full Intel report in progress

Grid Ref UTM is an established navigation app that is completely free. With a 4.1/5 rating from 407 reviews, it shows polarized user reception.

What is Grid Ref UTM?

Grid Ref UTM is a navigation tool that provides real-time location data using the Universal Transverse Mercator coordinate system. It is designed for outdoor enthusiasts who require precise geographic positioning, including WGS84 latitude and longitude coordinates and device-reported accuracy metrics.

Current Momentum

v2.3

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Navigation

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Coordinate ConversionStandard

Displays real-time UTM grid references, hemisphere data, and WGS84 latitude and longitude values.

Accuracy MonitoringStandard

Provides a live indicator of the current GPS accuracy reported by the user's device.

Location SharingStandard

Allows users to share location data via text, email, or social media, or copy coordinates to the clipboard.

UTM Zone ReferenceStandard

Includes a built-in graphical guide for identifying UTM zones within the United States.

Display ManagementStandard

Offers an optional setting to keep the screen active for continuous monitoring of location data.

How much does it cost?

Free

Who Built It?

Mike Irving app icon 1
Mike Irving app icon 2
Mike Irving app icon 3
Mike Irving app icon 4

Mike Irving

(36)

Providing precise geographic coordinate tools for outdoor enthusiasts. Enabling accurate location tracking across multiple global grid systems.

Portfolio

11

Apps

Free 7Paid 3
Navigation60%
Games20%
Sports10%

Who is Mike Irving?

The publisher operates as a specialized utility developer, focusing on the niche intersection of cartography and mobile GPS hardware capabilities. By maintaining a fragmented portfolio of region-specific grid reference tools, they capture long-tail search traffic from hikers and outdoor professionals who require specific coordinate formats like Gauß-Krüger or OSGB36. The primary strategic tension lies in the lack of recent updates, suggesting a 'set-and-forget' maintenance model that relies on the inherent utility of the underlying coordinate math rather than active feature iteration.

Who is Mike Irving for?

  • Outdoor enthusiasts
  • Hikers
  • Field professionals requiring precise
  • Region-specific geographic coordinate data
Zombie

Portfolio momentum

With zero releases in the last 6 months and all 11 apps categorized as abandoned, the portfolio is in a state of long-term maintenance.

Active apps · 0Abandoned · 11

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Grid Ref UTM?

How's The Navigation Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Grid Ref UTM

Key Takeaways

This is a utility-focused navigation app that provides essential UTM and WGS84 coordinate data for outdoor navigation.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Grid Ref UTM, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Grid Ref UTM Intelligence Report.” Updated May 8, 2026. https://marlvel.ai/intel-report/navigation/grid-ref-utm

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