Report updated Apr 16, 2026

Overview · Full Intel report in progress

FEED Mobile is an established news app that is completely free. With a 4.4/5 rating from 27.4K reviews, it shows polarized user reception.

What is FEED Mobile?

FEED Mobile is an internal employee portal developed by The Kroger Co. that provides associates with mobile access to company news, scheduling, and operational tools. It serves as a portable extension of the desktop FEED platform to streamline engagement and resource accessibility.

Current Momentum

v3.6 · 2mo ago

Active

Last updated 89d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

News
#50
18

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Schedule AccessStandard

Allows hourly associates to view their work schedules directly within the app.

Company NewsStandard

Provides a feed of breaking news, safety updates, and inspiring associate articles.

ExpressHR IntegrationStandard

Enables users to access paycheck stubs and HR tools via quick links.

Resource HubStandard

Centralizes links to essential job-related applications and associate resources.

How much does it cost?

Free

Who Built It?

The Kroger Co. app icon 1
The Kroger Co. app icon 2
The Kroger Co. app icon 3
The Kroger Co. app icon 4

The Kroger Co.

(1.9M)

Digitizing the grocery experience for millions of American households through integrated loyalty, payment, and omnichannel shopping tools.

Portfolio

13

Apps

Free 12
Shopping92%

Who is The Kroger Co.?

Kroger leverages a massive physical footprint to maintain a dominant omnichannel moat, using its mobile ecosystem to bridge the gap between digital coupons and in-store checkout via Kroger Pay. Their strategy centers on a unified technical architecture deployed across dozens of regional banners, allowing for localized branding with centralized feature parity. The intense release cadence signals a strategic priority on real-time inventory accuracy and personalized loyalty engines to compete with national big-box and delivery-first incumbents.

Who is The Kroger Co. for?

  • Grocery shoppers across the United States seeking to optimize household budgets through digital coupons
  • Fuel rewards
  • Flexible fulfillment options
Intense

Portfolio momentum

With 229 updates across 23 active apps in the last six months, the publisher maintains an exceptionally high development cadence for its regional retail banners.

Last release · 12d agoActive apps · 23

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for FEED Mobile?

How's The News Market?

How does it evolve in the News market?

ChartRankChange
iOSFree#50

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for FEED Mobile

Key Takeaways

While the app aims to improve the associate experience through mobile convenience, recent user feedback highlights significant stability and performance issues.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by FEED Mobile, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “FEED Mobile Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/news/com-kroger-feedmobileapp

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