Report updated Apr 6, 2026
Photo Retouch-Object Removal
v5.22Social media users and casual photographers looking for quick, AI-driven solutions to clean up, enhance, and creatively transform their photos and videos.
What Is Photo Retouch-Object Removal?
Launched May 5, 2017
Updated Feb 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Intelligently removes unwanted people, blemishes, or objects from photos and videos with a simple touch.
Comprehensive facial feature adjustment including face shaping, eye enhancement, and makeup editing.
Smartly fills in scenes to expand image boundaries with one click.
Precise subject cutout and background replacement using smart recognition.
Automatically restores, colorizes, and repairs clarity in vintage or damaged photos.
AI-powered transformation to change hairstyles, hair colors, and try on new looks.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate effective object removal, but report deceptive billing and subscription practices.”
What Users Love
Actually removed an object where didn’t look it was removed!!
I use it to remove objects from my pictures like every other day and it has never let me down
Pain Points
They advertise 7 day free trial. What they don’t tell you is if you use during the free trial, they will deduct $65
I tried to cancel after my free trial and I canceled same day and it still charged my card.
High confidence · 49 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #94 | ▲1 |
| Free | #97 | NEW |
What are the pros and cons?
Pros
- Superior AI object removal technology for both photo and video
- Broad feature set including generative expansion and restoration
- High volume of ratings (117k+) providing social proof
Cons
- Negative reputation regarding billing transparency
- Poor customer support responsiveness
- Confusing and cluttered user interface
What is the market outlook?
Growth Opportunities
- Capture market share by offering more transparent trial terms
- Expand video editing capabilities to leverage existing tracking tech
- Simplify UI to appeal to a broader, less technical user base
Market Threats
- Potential App Store penalties due to high billing complaint volume
- Aggressive competition from Bytedance (Hypic/CapCut)
- Generative AI advancements in OS-level tools (Apple/Google)
Who competes with Photo Retouch-Object Removal?
The Nemesis
TouchRetouch
ADVA Soft GmbH
The primary industry standard for specialized object removal and blemish healing in photos and videos.
The primary industry standard for specialized object removal and blemish healing in photos and videos.
Contenders
A powerful all-in-one AI editor that prioritizes high-quality retouching and smart object manipulation.
AI Magic Tools
Competes heavily on the 'Old Photo Restoration' and 'Clarity Repair' features with superior AI upscaling.
AI Photo Enhancement
Leading competitor for AI background removal and object erasure with a focus on professional-grade cutouts.
Control Point Technology
EPIK - AI Photo & Video Editor
SNOW Corporation
Offers a nearly identical feature set including AI expansion, object removal, and advanced portrait retouching.
Offers a nearly identical feature set including AI expansion, object removal, and advanced portrait retouching.
Peers
The ecosystem giant that includes all sub-genre features (removal, retouch, expansion) in a broader suite.
Picsart Aura
While video-first, it competes on video retouching and object blurring features.
AI-Powered Creative Suite
Lensa AI: Photo Editor
Prisma labs, inc.
Focuses on AI-driven portrait enhancement and background blurring.
Focuses on AI-driven portrait enhancement and background blurring.
New Kids on the Block
MyEdit: AI Photo Generator
★3.0 (100)CyberLink
A new, AI-first entrant focusing heavily on generative expansion and AI fashion/hairstyles.
A new, AI-first entrant focusing heavily on generative expansion and AI fashion/hairstyles.
What are the key takeaways?
Photo Retouch-Object Removal is a frustrating photo & video app that is available. With a 4.5/5 rating from 117.4K reviews, it frustrates many users from users. Users particularly appreciate effective object removal, though deceptive billing and subscription practices remains a common concern.
Best for: Social media users and casual photographers looking for quick, AI-driven solutions to clean up, enhance, and creatively transform their photos and videos.
How much does it cost?
Model: subscription
Monetizes through a recurring subscription model that gates advanced AI processing power and cloud storage, targeting users who need professional-grade mobile editing.