Report updated Apr 1, 2026
Splice - Video Editor & Maker
v4.28.60Social media content creators, influencers, and mobile users who want to produce high-quality, professional-looking video content quickly on their phones.
What Is Splice - Video Editor & Maker?
Launched Dec 23, 2010
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Desktop-level editing capabilities including trimming, cutting, merging, and speed ramping on mobile.
Advanced visual effects including background removal and layer masking for professional compositions.
Access to over 6,000 royalty-free tracks from Artlist and Shutterstock for video soundtracks.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate ease of use, but report aggressive subscription model.”
What Users Love
Super easy to use-even for the novice!
It's intuitive to use and keeps my videos clean and wonderful
Pain Points
Most stuff is locked behind a subscription
I have to pay to export my video?
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #10 | |
| Free | #67 | ▼4 |
What are the pros and cons?
Pros
- Strong brand equity
- Professional-grade feature set
- Intuitive UI
Cons
- Aggressive monetization
- Technical instability
- Declining sentiment
What is the market outlook?
Growth Opportunities
- AI-assisted editing
- Stability improvements
- Refined conversion funnel
Market Threats
- CapCut market dominance
- AI-first competitors
- Negative review impact
Who competes with Splice - Video Editor & Maker?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 35/100 — but still a direct threat
- +
AI-Powered Creative Suite
Contenders
InShot - Video Editor
★4.9 (2411K)SHANTANU PTE. LTD.
A direct, highly popular alternative that focuses on the same 'all-in-one' mobile editing workflow for social media creators.
A direct, highly popular alternative that focuses on the same 'all-in-one' mobile editing workflow for social media creators.
VN: AI Video Editor
Ubiquiti Labs, LLC
A professional-grade mobile editor that directly competes on the 'pro-level on mobile' value proposition with a similar timeline-based interface.
A professional-grade mobile editor that directly competes on the 'pro-level on mobile' value proposition with a similar timeline-based interface.
Offers advanced features like multi-track editing and chroma keying, appealing to the same power-user segment.
AI-Powered Editing Tools
A robust mobile editor that provides a desktop-like experience with advanced layering and blending modes.
AI Text-to-Image
Peers
Targets high-end creators with advanced compositing tools and a subscription-based model similar to Splice.
Chroma Key & Masking
Filmora: AI Video Editor&Maker
★4.7 (88K)Shenzhen Wondershare Software Co., Ltd
Provides a similar suite of editing tools with a heavy focus on effects and transitions for social media content.
Provides a similar suite of editing tools with a heavy focus on effects and transitions for social media content.
Videoleap: AI Video Editor
Lightricks Ltd.
Focuses specifically on action-oriented editing, including speed effects and high-quality export.
Focuses specifically on action-oriented editing, including speed effects and high-quality export.
Funimate Video & Motion Editor
★4.7 (673K)Pixery Bilgi Teknolojileri
Competes for the creator audience by focusing on unique visual effects and community-driven video challenges.
Competes for the creator audience by focusing on unique visual effects and community-driven video challenges.
New Kids on the Block
Disrupting the space by focusing on AI-driven editing and automated captioning, a key trend for modern social media creators.
AI Video Editor
LumaFusion
★4.8 (25K)Luma Touch LLC
Rapidly gaining ground as the gold standard for professional mobile editing, pushing the boundaries of what mobile hardware can do.
Rapidly gaining ground as the gold standard for professional mobile editing, pushing the boundaries of what mobile hardware can do.
What are the key takeaways?
Splice - Video Editor & Maker is a divisive photo & video app that is available. With a 4.4/5 rating from 557.8K reviews, it receives mixed feedback from users. Users particularly appreciate ease of use, though aggressive subscription model remains a common concern.
Best for: Social media content creators, influencers, and mobile users who want to produce high-quality, professional-looking video content quickly on their phones.
How much does it cost?
Model: subscription
The app uses a 'freemium' entry point to build a large user base, gating advanced professional features and the extensive music library behind a recurring subscription model.
iOS Version
4.28.60
Android Version
VARY
Release Date
Dec 23, 2010
iOS Price
Free
Android Price
Free
Developer
Bending Spoons Apps ApS