Report updated Apr 17, 2026
Splice - Video Editor & Maker
For content creators, social media influencers, and mobile users who want to produce professional-looking videos for platforms like TikTok and Instagram with minimal effort.
Splice - Video Editor & Maker is an established photo & video app that is available. With a 4.4/5 rating from 558.6K reviews, it shows polarized user reception. Users particularly appreciate ease of use, though aggressive paywall/pricing remains a common concern.
What is Splice - Video Editor & Maker?
Current Momentum
v4.28
Hey there, beloved Splicers, While you’ve been shooting and sharing, we’ve been squashing! Bugs, that is. Plus, we’ve smoothed out a couple of minor performance issues. Can I get a “heck, yes”?? Enjoy your stunning updated Splice—it’s a beauty, even if we do say so ourselves ;) Love from the Splice team
Active Nemesis
CapCut: Photo & Video Editor
By Bytedance Pte
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Intuitive multi-track timeline for trimming, cutting, and merging clips with desktop-level precision.
Advanced control over clip playback speed, including slow motion, fast motion, timelapse, and hyperlapse effects.
Professional background removal and layering capabilities for complex visual compositions.
Access to over 6,000+ royalty-free tracks from Artlist and Shutterstock for background audio.
Built-in aspect ratio presets tailored for TikTok, Instagram Reels, and YouTube.
How much does it cost?
- Free version with basic editing tools (no export)
- Premium subscription (weekly, monthly, or yearly)
Uses an aggressive 'freemium' model where even the first video export is often gated. The weekly subscription model is a major point of user contention, often perceived as a 'trap' for forgetful users.
Who Built It?
Bending Spoons Apps ApS
Equipping mobile creators with professional-grade motion design, AI photo restoration, and cinema-quality video editing tools.
Portfolio
7
Apps
Who is Bending Spoons Apps ApS?
Bending Spoons has established a dominant position by acquiring and scaling high-utility creative tools that bridge the gap between mobile convenience and professional-grade output. Their moat lies in the technical complexity of their core engines—specifically AI facial reconstruction and advanced motion graphics—which are difficult for casual utility developers to replicate. A key strategic signal is their aggressive transition of acquired legacy tools to high-frequency subscription models, testing the price elasticity of professional mobile creators.
Who is Bending Spoons Apps ApS for?
- Professional filmmakers
- Social media influencers
- Prosumer creators requiring high-fidelity editing
- AI-assisted visual enhancement
Portfolio momentum
Released 29 updates across 7 apps in the last 6 months with 5 titles currently active — maintaining a high development cadence.
What other apps does Bending Spoons Apps ApS make?
Remini - AI Photo Enhancer
Alight Motion
Filmic Pro－Video Camera
DoubleTake - Multicam video
Filmic Legacy
Filmic Firstlight - Photo App
What do users think recently?
High confidence · Latest 100 of 558.2K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and asset quality, but report aggressive paywall/pricing and technical bugs.
What Users Love
What Frustrates Users
What is the competitive landscape for Splice - Video Editor & Maker?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇩🇿 Algeria | Video Players | AndroidGrossing | #33 | ▼1 |
| 🇸🇳 Senegal | Video Players | AndroidGrossing | #34 | ▼1 |
The rivals identified
The Nemesis
Head to Head
While CapCut dominates the 'viral trend' segment with 7M+ ratings, Splice maintains a stronghold among serious mobile creators who prioritize high-quality licensed assets and a cleaner, more professional editing environment. CapCut has the clear edge in growth and AI innovation, but Splice wins on asset quality.
What sets Splice - Video Editor & Maker apart
Higher quality royalty-free music library through official partnerships with Artlist and Shutterstock
More streamlined, 'pro-tool' interface that lacks the social-media bloat of the nemesis
What's CapCut: Photo & Video Editor's Edge
Significantly larger user base and community-driven template library
More aggressive free-tier offering with fewer features gated behind a paywall compared to Splice
Contenders
Stronger focus on canvas-based editing and quick social media aspect ratio switching
Extensive library of stickers, emojis, and animated transitions tailored for Instagram Reels
Advanced curve shifting for speed ramping that is more granular than Splice's current implementation
Support for importing custom LUTs and fonts, appealing to professional colorists
Peers
GoPro Quik
GoPro, Inc.
The original home of Splice's technology, now focused on automated highlight reels and action footage.
Automatic sync-to-music feature that generates edits with zero manual effort
Direct integration with GoPro hardware for remote control and media offloading
New Kids on the Block
AI Eye Contact correction and automated, stylized captions that drive high engagement
AI-powered script generation and teleprompter features built into the recorder
The outtake for Splice - Video Editor & Maker
Strengths to defend, gaps to attack
Core Strengths
- 6,000+ royalty-free tracks via Artlist/Shutterstock partnerships
- High-precision multi-track timeline UI
- Strong #10 Grossing rank in the US market
- High brand recognition among serious mobile creators
Critical Frictions
- Aggressive 'no-export' paywall for free users
- Technical glitches in text animations and export stability
- Android version rating (3.7) significantly lags behind iOS (4.6)
- High annual cost (£120) relative to feature updates
Growth Levers
- AI-driven automation (auto-captions, eye contact) to match CapCut/Captions
- Granular speed ramping curves to compete with VN Video Editor
- Custom LUT and font import for professional colorists
- More transparent free-tier onboarding to reduce churn
Market Threats
- CapCut's direct TikTok integration and massive template library
- Captions app's dominance in AI-specific creator utilities
- User migration to VN Video Editor for more 'pro' features at lower costs
What are the next best moves?
Implement a 'First Export Free' or limited trial export policy.
Directly addresses the #1 complaint theme ('Unfair use of paywall before exporting') which is currently driving the declining sentiment trend.
Develop AI-powered Auto-Captions and Subtitle styling.
Addresses the feature gap with Nemesis (CapCut) and New Kid (Captions) who are winning users through AI-driven automation.
Resolve text animation rendering glitches.
Cited as a specific technical frustration where users must 'generate video nearly 10 times' to get a successful export.
Feature Gaps vs Competitors
- Auto-captions (available in CapCut and Captions)
- AI Eye Contact correction (available in Captions)
- 3D Zoom and AI background removal (available in CapCut)
- Custom LUT and font imports (available in VN Video Editor)
- Granular curve-based speed ramping (available in VN Video Editor)
Key Takeaways
Splice is a high-revenue incumbent that wins on asset quality and UI precision, but it is currently vulnerable due to aggressive monetization and a lack of AI innovation. To maintain its #10 Grossing position, the PM must shift focus from maintenance to closing the AI feature gap while softening the paywall friction that is currently poisoning user sentiment.
Where Is It Heading?
Declining
Frustrated user base citing £120/year price hikes without perceived value increases — indicates high churn risk.
#10 Grossing rank (US) — confirms strong current revenue capture from the existing power-user base.
Recent updates (v4.28.61) focused on 'performance optimizations' — suggests a maintenance phase rather than aggressive feature growth.