Overview · Full Intel report in progress

Play Store →

Filterra- Filters for Pictures is an established photo & video app that is free with in-app purchases. With a 4.6/5 rating from 41.4K reviews, it shows polarized user reception.

What is Filterra- Filters for Pictures?

Filterra is a photo editing application for iOS devices that provides a suite of custom filters, effects, and enhancement tools. It distinguishes itself through a streamlined, user-friendly interface and unique workflow features like real-time comparison and personalized filter collections.

Current Momentum

v3.15 · 36mo ago

Zombie

Last updated 1089d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Photo & Video

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Comparable Photo EffectsStandard

Allows users to instantly compare different filters and effects side-by-side during the editing process.

Favorite Photo Filter CollectionsStandard

Enables users to organize preferred filters and effects into custom collections for one-tap access.

Exclusive StoreStandard

Provides an in-app marketplace to purchase additional filters, textures, and effect bundles.

Smooth Photo TuningStandard

Focuses on a simplified, minimalist interface designed to minimize friction during the editing workflow.

How much does it cost?

Freemium

Who Built It?

IRONTECH

(1.5M)

Providing AI-driven creative tools for mobile users to personalize digital content and enhance visual media.

Portfolio

8

Apps

Free 7
Photo & Video57%
Graphics & Design29%
Lifestyle14%

Who is IRONTECH?

Irontech has established a high-velocity production model centered on AI-integrated creative utilities, moving beyond basic filters into specialized generative niches like home design and color analysis. Their moat lies in a rapid iteration cycle that allows them to capture emerging social media trends—such as custom stickers and AI-stylized video—before larger incumbents pivot. A key strategic tension exists between their aggressive subscription monetization and maintaining user sentiment, particularly within their core portrait-editing titles.

Who is IRONTECH for?

  • Social media creators
  • Casual mobile users seeking quick
  • Aesthetic enhancements for personal content
Intense

Portfolio momentum

The publisher maintains an exceptionally high update cadence with 28 releases across 8 apps in the last 6 months.

Last release · 17d agoActive apps · 7Abandoned · 1

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Filterra- Filters for Pictures?

How's The Photo & Video Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Filterra- Filters for Pictures

Key Takeaways

Filterra prioritizes a simplified user experience and efficient workflow management for mobile photo editing.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Filterra- Filters for Pictures, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Filterra- Filters for Pictures Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/photo-video/filterra-filters-for-pictures

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0