Is Pastel (Photo Filter) free?

Yes, Pastel (Photo Filter) is completely free to download and use.

What are Pastel (Photo Filter)'s main features?

Pastel (Photo Filter)'s key features include Pastel Color Filtering, Photo Editing. Standout differentiators: Pastel Color Filtering.

Is Pastel (Photo Filter) available on iOS and Android?

Yes, Pastel (Photo Filter) is available on Google Play (Android).

Pastel (Photo Filter)

Adobe

Pastel (Photo Filter)

Name: Pastel (Photo Filter)
Availability: InStock
Author: Adobe Inc.

Adobe

Play Store →

Report updated Apr 2, 2026

Pastel (Photo Filter)

Adobe

Casual social media users or photography enthusiasts looking for a quick and simple way to give their photos a soft, aesthetic pastel look.

Play Store →

Photography

What Is Pastel (Photo Filter)?

Launched Dec 7, 2021
Updated Jul 2025

Pastel (Photo Filter) is a utility-focused photography application designed to provide users with soft, aesthetic-toned color filters. Positioned within the crowded Photography category, the app serves casual social media users and photography enthusiasts who prioritize simplicity and ease of use over complex, professional-grade editing suites. Currently, the app functions as a basic, free-to-use tool with no visible monetization or advanced feature set. Its primary value proposition lies in its singular focus on the "pastel" aesthetic. However, the app faces significant challenges due to a lack of brand presence and a highly competitive landscape.

What does it look like?

What are the key features?

Pastel Color FilteringDifferentiator

Applies soft, pastel-toned color filters to user photos

Photo EditingStandard

Basic image manipulation and adjustment tools

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

Singular focus on a specific, popular aesthetic
Completely free to use
Simple, lightweight UI

Cons

No monetization strategy
Lack of brand identity and social presence
Limited feature set compared to competitors

What is the market outlook?

Growth Opportunities

Integration of AI-driven features
Implementation of a freemium model
Development of a social media marketing strategy

Market Threats

Market saturation by established players
Rapid innovation by AI-focused competitors
High user churn due to lack of depth

Who competes with Pastel (Photo Filter)?

The Nemesis

Tezza: Aesthetic Photo Editor

★4.7 (45K)

Tezza App LLC

Upset

Directly targets the 'aesthetic' photography niche with curated pastel and vintage-style filters.

Contenders

Prequel: Photo & Video Editor

Prequel Inc.

Dominates the aesthetic filter market with a massive library of pastel and soft-toned presets for social media users.

VSCO: Photo Editor

★3.6 (1328K)

VSCO

The industry standard for soft, film-inspired, and pastel-leaning color grading tools.

VSCO: Photo Editor & Presets

★3.6 (1328K)

Visual Supply Company

Frustrated

Provides high-quality, soft-toned filters and basic editing tools that cater to the same casual photography demographic.

Dazz Cam - Vintage Camera

★4.8 (105K)

DAZZ PTE. LTD.

Thrilled

Offers specific aesthetic-focused filters that mimic soft, dreamy, and pastel color palettes.

Same Space

Adobe Lightroom for iPad

★4.8 (51K)

Adobe Inc.

Intel available

A professional-grade alternative that offers extensive control over pastel color grading through presets.

Snapseed: Photo Editor

★3.9 (1736K)

Google

Excited

A comprehensive, free editing suite that allows users to manually create pastel looks via selective adjustments.

Picsart AI Photo Editor, Video

★4.0 (12229K)

PicsArt, Inc.

Mixed

A broad-spectrum editor that includes a vast library of user-generated pastel filters and effects.

Foodie Sizzle

★4.2 (123K)

ABI GLOBAL LTD.

Frustrated

Offers a range of soft, light-filled filters often used to achieve the same aesthetic as pastel-themed apps.

New Kids on the Block

Lensa AI: Photo Editor

Prisma labs, inc.

Rapidly growing competitor using AI to apply aesthetic-focused color treatments to user photos.

EPIK - AI Photo & Video Editor

SNOW Corporation

Gaining massive traction by providing trendy, aesthetic-focused filter packs that mirror the pastel trend.

What are the key takeaways?

Pastel (Photo Filter) is a divisive photography app that is completely free.

Best for: Casual social media users or photography enthusiasts looking for a quick and simple way to give their photos a soft, aesthetic pastel look.