By MediBang
Report updated Apr 18, 2026
Pastel (Photo Filter)
For casual social media users or photography enthusiasts looking for a quick and simple way to give their photos a soft, aesthetic pastel look.
Pastel (Photo Filter) is an established photography app that is completely free.
What is Pastel (Photo Filter)?
Current Momentum
v1.2
- Android 16 compatible - Library update - Fixed bug that prevented images from being saved
Active Nemesis
Prequel: Photo & Video Editor
By Prequel
Other Rivals
7-Day Rank Pulse 🇺🇸
PhotographyNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Applies soft, pastel-toned color filters to user photos
Basic image manipulation and adjustment tools
How much does it cost?
- Completely free to use
The app appears to be a simple, utility-focused tool with no visible monetization strategy or in-app purchases currently implemented.
Who Built It?
MediBang
Providing professional-grade digital illustration tools and a suite of lightweight photography utilities for mobile creators.
Portfolio
13
Apps
Who is MediBang?
MediBang has established a distinct competitive position by bridging the gap between professional desktop illustration and mobile accessibility through a cloud-synced creative ecosystem. Their strategic partnership with Weekly Shonen Jump provides a unique distribution moat within the manga creator community that is difficult for generic art apps to replicate. The portfolio reflects a dual-track strategy: maintaining a sophisticated, feature-rich flagship suite for high-retention power users while simultaneously deploying a high-volume 'long tail' of single-purpose utility apps to capture broad search traffic in the photography category.
Who is MediBang for?
- Digital artists
- Comic creators requiring cross-platform workflows
- Alongside casual users seeking specific
- One-tap photo editing tools
Portfolio momentum
With 38 releases in the last 6 months and the most recent update occurring just 1 day ago, the publisher maintains an exceptionally high development cadence.
What other apps does MediBang make?
Photo Paint / Draw On Photo
Sepia / Monochrome Photo
Flip + Rotate Video
Mosaic
坂道グループ ペンライトカラーチェック (乃木坂46・櫻坂4
Base Number Calculator
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Pastel (Photo Filter)?
How's The Photography Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
AI-Powered Effects
- -
D3D Moving Pictures
Contenders
Feed Planner
Vintage-Inspired Effects
Professional Grade Presets
AI Lab
Picsart Aura
AI Playground
Film Stock Simulation
Video Retro Effects
Peers
Generative Remove
Adaptive Presets
Control Point Technology
RAW Editing
AI Yearbook
Video Face Edit
Flame Boosters and Grill Flips
Themed Events
New Kids on the Block
Lensa: photo editor & AI art
Prisma Labs, Inc.
Rapidly growing competitor using AI to apply aesthetic-focused color treatments to user photos.
Epik Material You icons
LKN9X
Gaining massive traction by providing trendy, aesthetic-focused filter packs that mirror the pastel trend.
The outtake for Pastel (Photo Filter)
Strengths to defend, gaps to attack
Core Strengths
- Singular focus on a specific, popular aesthetic
- Completely free to use
- Simple, lightweight UI
Critical Frictions
- No monetization strategy
- Lack of brand identity and social presence
- Limited feature set compared to competitors
Growth Levers
- Integration of AI-driven features
- Implementation of a freemium model
- Development of a social media marketing strategy
Market Threats
- Market saturation by established players
- Rapid innovation by AI-focused competitors
- High user churn due to lack of depth
Key Takeaways
Pastel (Photo Filter) is an established photography app that is completely free.
Where Is It Heading?
Trend analysis
Available very soon