Report updated Apr 16, 2026
Remember The Milk: To-Do List
For busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows.
Remember The Milk: To-Do List is a market-leading productivity app that is available. With a 4.7/5 rating from 56.2K reviews, it delivers strong user satisfaction. Users particularly appreciate simplicity and ease of use, though technical bugs and sync issues remains a common concern.
What is Remember The Milk: To-Do List?
Current Momentum
v10.3
* Updates for iOS 26.2.
Active Nemesis
Todoist: To Do List & Calendar
By Doist
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Save complex search queries as dynamic lists that update automatically based on task criteria.
Allows users to write custom code to automate specific actions and workflows within the app.
Keeps tasks, lists, and notes synchronized across all devices in real-time.
Connects with Gmail, Google Calendar, IFTTT, Zapier, Evernote, and Outlook.
Manage tasks using priorities, due dates, repeats, tags, and subtasks.
View tasks nearby and plan productivity based on geographic location.
How much does it cost?
- Free version with core task management features
- Pro subscription at $49.99 annually for advanced features like subtasks, unlimited sharing, file attachments, and automation
Uses a 'freemium' model that gates power-user features (automation, file storage, advanced sorting) behind an annual subscription to sustain long-term development.
Who Built It?
Providing a highly customizable, cross-platform task management system for busy professionals. Enables complex workflows through advanced automation and synchronization.
Portfolio
1
Apps
Who is Remember The Milk?
Remember The Milk maintains a distinct position as a veteran productivity tool that prioritizes technical depth and power-user customization over the simplified, minimalist interfaces favored by modern competitors. Their moat is built on long-term user retention and a robust, scriptable automation engine that allows for complex task management workflows. The strategic tension lies in their ability to sustain a legacy desktop-era architecture while competing against newer, venture-backed productivity suites that emphasize collaborative UX and AI-driven task prioritization.
Who is Remember The Milk for?
- Busy professionals
- Individuals requiring highly customizable
- Cross-platform task management for complex workflows
Portfolio momentum
Released 1 update in the last 6 months for their single active application.
What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate simplicity and ease of use and cross-platform synchronization, but report technical bugs and sync issues and pricing and free tier limitations.
What Users Love
What Frustrates Users
What is the competitive landscape for Remember The Milk: To-Do List?
How's The Productivity Market?
How does it evolve in the Productivity market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇫🇮 Finland | Productivity | iOSGrossing | #48 | NEW |
The rivals identified
The Nemesis
- -
Weaker sentiment at 55/100 — but still a direct threat
- -
Natural Language Input
- -
Team Workspace
Contenders
Location-based Reminders
OmniFocus 4
★4.1 (313)The Omni Group
⚡The ultimate power-user tool for GTD, competing with RTM's advanced automation and custom perspectives.
Superlist: To-Do List Planner
★4.2 (1.3K)Superlist Software GmbH
⚡A highly customizable task manager that mirrors RTM's complexity and power-user features like smart lists.
Habitica: Gamified Taskmanager
★4.0 (2.3K)HabitRPG, Inc
⚡Competes for the same productivity-focused audience by turning to-do lists into a gamified RPG experience.
Peers
Custom AI Agents
AI Meeting Notes
AI Assistant
Web Clipper
Natural Language Parsing
Calendar Sets
Trello: Daily Task Tracker
★4.4 (6.8K)Trello, Inc.
⚡The leading Kanban-style task manager used by individuals who find traditional lists too restrictive.
New Kids on the Block
SuperList@
0Ivan Cerra de Castro
The spiritual successor to Wunderlist, offering a modern, sleek alternative to aging task managers.
Akiflow: AI Planner & Calendar
★3.8 (316)Akiflow Inc.
⚡A high-growth tool that centralizes tasks from multiple apps into a single command center.
The outtake for Remember The Milk: To-Do List
Strengths to defend, gaps to attack
Core Strengths
- High user loyalty and long-term retention (10+ years for many users).
- Advanced technical features like MilkScript and Smart Lists.
- Reliable cross-platform synchronization.
- Extensive third-party integration ecosystem.
Critical Frictions
- High interaction cost (too many clicks) for simple UI actions.
- Aggressive gating of essential features like mobile notifications.
- Premium price point ($49.99/year) is high compared to modern competitors.
- Aging UI/UX design.
Growth Levers
- Modernize UI to reduce friction and attract younger users.
- Implement regional pricing to expand global market share.
- Integrate AI to lower the barrier for using advanced features like MilkScript.
Market Threats
- Modern, sleek competitors like Superlist and Akiflow.
- OS-native apps (Apple/Google) improving their core task features.
- User churn due to UI frustration or lack of modern features.
Key Takeaways
Remember The Milk: To-Do List is a market-leading productivity app that is available. With a 4.7/5 rating from 56.2K reviews, it delivers strong user satisfaction. Users particularly appreciate simplicity and ease of use, though technical bugs and sync issues remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon