Report updated Apr 5, 2026
Remember The Milk: To-Do List
v10.3.0Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows.
What Is Remember The Milk: To-Do List?
Launched Nov 6, 2008
Updated Dec 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Save complex search queries as dynamic lists that update automatically based on task criteria.
Allows users to write custom code to automate specific actions and workflows within the app.
Keeps tasks, lists, and notes synchronized across all devices in real-time.
Connects with Gmail, Google Calendar, IFTTT, Zapier, Evernote, and Outlook.
Manage tasks using priorities, due dates, repeats, tags, and subtasks.
View tasks nearby and plan productivity based on geographic location.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a thrilled sentiment. Users appreciate simplicity and ease of use and cross-platform synchronization, but report technical bugs and sync issues and pricing and free tier limitations.”
What Users Love
Simple and reliable app that permits easy compartmentalization of tasks.
Simple and straightforward. I have gotten really busy and I use this to stay organized.
can be accessed from multiple platforms i.e mobile, tablet, ipad desktops etc etc
I love how it pairs to my computer and iPad.
Pain Points
When I swipe out a task to completed, it will sometimes close out another task far from it
if you have a scheduled task and only want to change it's reminder by 1 hour, you need 8 separate clicks
its stupid expensive with no regional pricing.
No notification in the free tier ? this is like a Ferrari with no wheels.
High confidence · 50 reviews available
What are the pros and cons?
Pros
- High user loyalty and long-term retention (10+ years for many users).
- Advanced technical features like MilkScript and Smart Lists.
- Reliable cross-platform synchronization.
- Extensive third-party integration ecosystem.
Cons
- High interaction cost (too many clicks) for simple UI actions.
- Aggressive gating of essential features like mobile notifications.
- Premium price point ($49.99/year) is high compared to modern competitors.
- Aging UI/UX design.
What is the market outlook?
Growth Opportunities
- Modernize UI to reduce friction and attract younger users.
- Implement regional pricing to expand global market share.
- Integrate AI to lower the barrier for using advanced features like MilkScript.
Market Threats
- Modern, sleek competitors like Superlist and Akiflow.
- OS-native apps (Apple/Google) improving their core task features.
- User churn due to UI frustration or lack of modern features.
Who competes with Remember The Milk: To-Do List?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 62/100 — but still a direct threat
- +
Natural Language Input
Contenders
Attracts users who want basic RTM functionality with tight integration into Gmail and Google Calendar.
Deep Workspace Integration
OmniFocus 4
★4.1 (308)The Omni Group
The ultimate power-user tool for GTD, competing with RTM's advanced automation and custom perspectives.
The ultimate power-user tool for GTD, competing with RTM's advanced automation and custom perspectives.
2Do - Todo List, Tasks & Notes
Beehive Innovations Services
A highly customizable task manager that mirrors RTM's complexity and power-user features like smart lists.
A highly customizable task manager that mirrors RTM's complexity and power-user features like smart lists.
Habitica: Gamified Taskmanager
★4.0 (2K)HabitRPG, Inc
Competes for the same productivity-focused audience by turning to-do lists into a gamified RPG experience.
Competes for the same productivity-focused audience by turning to-do lists into a gamified RPG experience.
Peers
While a broad workspace tool, its database features allow for complex task systems that rival RTM's Smart Lists.
Notion AI
A long-time partner and competitor where many users manage tasks alongside their notes.
AI-Powered Productivity Suite
Trello: Organize anything!
★4.4 (7K)Trello, Inc.
The leading Kanban-style task manager used by individuals who find traditional lists too restrictive.
The leading Kanban-style task manager used by individuals who find traditional lists too restrictive.
Fantastical Calendar
★4.2 (22K)Flexibits Inc.
A premium calendar app with deep task integration that competes for the 'smart' productivity space.
A premium calendar app with deep task integration that competes for the 'smart' productivity space.
New Kids on the Block
Superlist: To-Do List Planner
★4.5 (403)Superlist Software GmbH
The spiritual successor to Wunderlist, offering a modern, sleek alternative to aging task managers.
The spiritual successor to Wunderlist, offering a modern, sleek alternative to aging task managers.
What are the key takeaways?
Remember The Milk: To-Do List is a thrilling productivity app that is available. With a 4.6/5 rating from 56.2K reviews, it thrills its users from users. Users particularly appreciate simplicity and ease of use, though technical bugs and sync issues remains a common concern.
Best for: Busy professionals and individuals who require a highly customizable, cross-platform task management system to handle complex workflows.
How much does it cost?
Model: subscription
Uses a 'freemium' model that gates power-user features (automation, file storage, advanced sorting) behind an annual subscription to sustain long-term development.
iOS Version
10.3.0
Android Version
4.9.0
Release Date
Nov 6, 2008
iOS Price
Free
Android Price
Free
Developer
Remember The Milk