By Doist
Report updated May 5, 2026
Todoist: To Do List & Calendar
For individuals and teams seeking a centralized, cross-platform task management system.
Todoist: To Do List & Calendar is an established productivity app that is free with in-app purchases. With a 4.6/5 rating from 424.2K reviews, it shows polarized user reception. Users particularly appreciate the ramble feature provides a valuable stream of consciousness tool for capturing random thoughts, though post-update regressions including missing widget buttons and ui navigation issues frustrate long-term users remains a common concern.
What is Todoist: To Do List & Calendar?
Todoist is a cross-platform task management and calendar app for individuals and teams.
Users hire Todoist to externalize mental clutter into a structured, sync-ready system that functions as a second brain.
Current Momentum
v26.5 · today
Active- Ships frequent visual interface refinements.
- Maintains consistent cross-platform sync updates.
Active Nemesis
Microsoft To Do
By Microsoft
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Voice or text entry parses dates and project assignments automatically.
Toggle between list, board, and calendar layouts.
Shared space for delegation and real-time comments.
How much does it cost?
- Free tier
- Pro/Business tier starting at $8/user/month
Freemium model anchored by an $8/user/month business tier, utilizing feature gating for advanced views.
Who Built It?
Doist
Equipping knowledge workers and teams with streamlined tools for task management and asynchronous communication to reduce workplace distractions.
Portfolio
3
Apps
Who is Doist?
Doist differentiates itself by prioritizing asynchronous communication and natural language processing over the notification-heavy models of traditional enterprise suites. Their moat is built on a cross-platform ecosystem that bridges personal productivity with team collaboration, anchored by a proprietary engine that lowers the friction of task capture. The publisher is currently positioning its suite as a 'deep work' alternative to the fragmented and distracting nature of modern real-time messaging tools.
Who is Doist for?
- Professionals
- Students
- Remote teams seeking organized workflows
- Reduced notification fatigue
Portfolio momentum
Maintaining an intense development pace with 16 updates across 3 apps in the last 6 months and a major release within the last 7 days.
What other apps does Doist make?
What do users think recently?
High confidence · Latest 100 of 186 total reviews analyzed · Based on 186 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate the ramble feature provides a valuable stream of consciousness tool for capturing random thoughts, but report post-update regressions including missing widget buttons and ui navigation issues frustrate long-term users.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Todoist: To Do List & Calendar?
How's The Productivity Market?
How does it evolve in the Productivity market?
Todoist sits at #79 Grossing in the US Productivity category. The gap between its high user satisfaction and its grossing rank suggests that current paywalling of basic features is limiting conversion.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Productivity | AndroidGrossing | #67 | |
| 🇺🇸 US | Productivity | iOSGrossing | #78 | ▲1 |
The rivals identified
The Nemesis
Microsoft To Do
★4.6 (471.2K)Microsoft Corporation
🚀Direct functional overlap in task management with massive scale and deep integration into the Microsoft 365 ecosystem.
Head to Head
Todoist must emphasize its superior task-capture speed and project hierarchy to differentiate from Microsoft's ecosystem-locked, free-tier utility.
What sets Todoist: To Do List & Calendar apart
Natural language processing for task entry allows for significantly faster capture than Microsoft's structured input fields.
Advanced project management features like sub-tasks, sections, and labels provide better organization for complex, multi-layered workflows.
What's Microsoft To Do's Edge
Seamless synchronization with Outlook flagged emails creates an automated task capture loop for office workers.
Zero-cost pricing model eliminates the barrier to entry for teams already embedded in the Microsoft ecosystem.
Contenders
Unified daily planner view merges calendar events and tasks into a single, time-blocked interface.
Integrated grocery list and smart-suggestion features cater specifically to household management and personal errands.
Flexible database architecture allows users to build custom project management systems far beyond simple task lists.
Integrated AI assistant provides automated summarization and content generation directly within the task management environment.
Things 3 for iPad
★4.9 (11.7K)Cultured Code GmbH & Co. KG
⚡High-end design and focus on the 'Getting Things Done' methodology makes it a premium alternative for power users.
Award-winning minimalist interface reduces cognitive load compared to Todoist's more feature-dense, list-heavy layout.
One-time purchase model appeals to users who actively avoid the recurring subscription fatigue of modern productivity apps.
Peers
Visual card-based interface prioritizes speed and ease of capture over complex project organization.
Deep integration with Google Workspace allows for instant conversion of notes into Google Docs or Drive files.
Dominant market position as the primary scheduling layer for both personal and professional time management.
Automated event creation from Gmail confirmations reduces manual entry requirements for users.
Cozi Family Organizer
★4.8 (386.1K)Cozi
⚡Niche productivity tool focused on shared household management rather than individual task tracking.
Shared family calendar and shopping lists are optimized for multi-user household coordination rather than individual productivity.
Color-coded profiles for each family member simplify the management of complex, multi-person schedules.
New Kids on the Block
Structured: Daily Planner Todo
★4.8 (157.5K)unorderly GmbH
⚡Rapidly gaining traction with a visual, timeline-first approach to daily planning that appeals to younger demographics.
Visual timeline interface transforms static task lists into a dynamic, time-blocked daily schedule.
Gamified progress tracking and aesthetic-focused design prioritize user engagement over traditional list-based productivity.
The outtake for Todoist: To Do List & Calendar
Strengths to defend, gaps to attack
Core Strengths
- Natural language processing reduces capture friction
- Cross-platform sync maintains high retention
- SOC2 compliance enables enterprise sales
Critical Frictions
- Premium tier at $8/month exceeds category median
- UI regressions in the latest update
- No cloud-save functionality
Growth Levers
- Education partnerships as B2B distribution
- Wearable integration for on-the-go task management
Market Threats
- Microsoft To Do's zero-cost model
- Rising competition from visual-first timeline planners
What are the next best moves?
Ship cloud save because it is the top-requested missing feature → unlock data-loss frustration
Cloud save is the top-requested missing feature in user feedback.
Trade-off: Push the wearable companion app sprint to Q3.
Restore widget functionality because the removal of the add-task button is the #1 churn driver → stabilize daily active habit
User reviews explicitly cite widget regression as a primary frustration.
Trade-off: Pause the price-test on the annual tier.
A counter-intuitive read
The aggressive paywalling of basic features is not just a monetization lever, but a strategic vulnerability that allows Microsoft to capture the entire entry-level productivity market.
Feature Gaps vs Competitors
- Zero-cost feature set (available in Microsoft To Do)
- Integrated daily planner view (available in Any.do)
Key Takeaways
Todoist maintains a strong core capture loop, but recent UI regressions and aggressive paywalling threaten its retention, so the team must prioritize stability and core utility to defend against free-tier rivals.
Where Is It Heading?
Mixed Signals
Productivity market traffic is consolidating around ecosystem-integrated tools like Microsoft To Do, leaving Todoist exposed to churn. The team must shift from aggressive feature-gating to stability-focused updates to prevent further erosion of the daily habit.
UI regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.
Active feature investment in natural language processing continues to differentiate the app from structured-input competitors.