Report updated Apr 6, 2026

What Is Any.do: To do list & Planner?

Any.do is a veteran productivity suite that consolidates tasks, calendars, and reminders into a single 'All-in-One' hub. It targets busy professionals and families with a value proposition centered on simplicity and cross-platform synchronization. While it maintains a strong market position with over 50 million users, it is currently facing a decline in user sentiment due to aggressive monetization and technical stability issues.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated
Ease of Use and Simplicity
Aggressive Monetization and Billing Issues... Show more

What does it look like?

What are the key features?

All-in-One Productivity HubDifferentiator

Combines task lists, calendar, reminders, and daily planner into a single interface.

Voice EntryStandard

Allows users to speak tasks and reminders directly into the app for quick capture.

Cross-Platform SyncStandard

Seamless synchronization across mobile, desktop, web, and tablet devices.

Collaboration ToolsStandard

Shared lists and assigned tasks with integrated chat for team or family project management.

Location-Based RemindersDifferentiator

Triggers notifications based on specific geographic locations.

Email IntegrationDifferentiator

Create tasks by forwarding emails to a dedicated address.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate ease of use and simplicity and task organization, but report aggressive monetization and billing issues and data loss and account forced login.

What Users Love

Ease of Use and Simplicity

Un app muy práctica fácil de usar

So simple yet efficient it doesn't overwhelm me with so many unnecessary features

Task Organization

I love how you can change the priority by just moving the tasks up and down.

Tasks and subtasks let you organize your To Dos easily.

Pain Points

Aggressive Monetization and Billing Issues

I clicked the “Free Trial” button and was immediately charged $59.99

Too many things behind a way-too-expensive paywall!

Data Loss and Account Forced Login

I opened up the app today and was forced to register... and all the reminders I had listed are gone.

Now I’ve lost everything I’ve been jotting down for years.

High confidence · 49 reviews available

What are the pros and cons?

Pros

  • Strong brand recognition with 50M+ users
  • Unified UI for tasks and calendar
  • Advanced location-based triggers
  • Robust cross-platform ecosystem

Cons

  • Frequent technical crashes after updates
  • Aggressive paywall and billing transparency issues
  • Forced login leading to user data loss
  • Lack of Family Sharing support

What is the market outlook?

Growth Opportunities

  • Integration of AI for automated task scheduling
  • Improving the transparency of the premium trial conversion
  • Expanding collaborative features for small business teams

Market Threats

  • Direct feature parity from nemesis TickTick
  • Emerging AI-first planners like Motion and Amie
  • High user churn due to declining sentiment and billing complaints

Who competes with Any.do: To do list & Planner?

The Nemesis

TickTick:To-Do List & Calendar

TickTick:To-Do List & Calendar

Appest Limited

The most direct feature-for-feature rival, combining tasks, a full calendar, reminders, and a Pomo timer in a single cross-platform interface.

+

The most direct feature-for-feature rival, combining tasks, a full calendar, reminders, and a Pomo timer in a single cross-platform interface.

Contenders

+

A lightweight competitor that leverages deep integration with Google Calendar and Gmail to capture tasks from the ecosystem.

+

Deep Workspace Integration

Sorted³ - Calendar Notes Tasks

Sorted³ - Calendar Notes Tasks

4.7 (4K)

StaySorted Limited

Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, a core workflow of Any.do.

+

Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, a core workflow of Any.do.

Structured: Daily Planner Todo

Structured: Daily Planner Todo

4.8 (157K)

unorderly GmbH

A fast-growing visual planner that competes for users looking for a simpler, more aesthetic way to organize their daily agenda.

+

A fast-growing visual planner that competes for users looking for a simpler, more aesthetic way to organize their daily agenda.

OmniFocus 4

OmniFocus 4

4.1 (308)

The Omni Group

A high-end productivity tool for power users who find Any.do's task management features too basic for complex project tracking.

+

A high-end productivity tool for power users who find Any.do's task management features too basic for complex project tracking.

Peers

+

Primarily a calendar app, but its integrated task management makes it a strong rival for users who prioritize their schedule.

+

Natural Language Parsing

Trello

Trello

0

Trello, Inc.

A visual Kanban-style tool often used by families and small teams for the same collaborative organization Any.do targets.

+

A visual Kanban-style tool often used by families and small teams for the same collaborative organization Any.do targets.

New Kids on the Block

Motion: Tasks & AI Scheduling

Motion: Tasks & AI Scheduling

4.1 (2K)

NexusBird, Inc

Uses AI to automatically schedule tasks into the user's calendar, representing a major technological shift in the planner sub-genre.

+

Uses AI to automatically schedule tasks into the user's calendar, representing a major technological shift in the planner sub-genre.

What are the key takeaways?

Any.do: To do list & Planner is a frustrating productivity app that is available. With a 4.6/5 rating from 50K reviews, it frustrates many users from users. Users particularly appreciate ease of use and simplicity, though aggressive monetization and billing issues remains a common concern.

Best for: Busy professionals, families, and individuals looking for a centralized, all-in-one tool to manage both personal and professional life.

How much does it cost?

Model: subscription

Tiers:
Free tier availablePremium tiers: $9.99/month, $26.99 for 6 months, or $59.99/year

Uses a high-conversion subscription model with a 7-day trial incentive for annual plans to lock in long-term users, though current execution is causing user friction.

iOS Version

5.64.6

Release Date

Jun 4, 2012

iOS Price

Free

Developer

Any.DO

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Any.do: To do list & Planner Intelligence Report.” Updated Apr 6, 2026. https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner

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