TL;DR:Any.do is a veteran productivity suite that consolidates tasks, calendars, and reminders into a single 'All-in-One' hub. Users feel Frustrated, praising ease of use and simplicity but frustrated by aggressive monetization and billing issues.|TL;DR:Any.do is a veteran productivity suite that consolidates tasks, calendars, and reminders into a single 'All-in-One' hub. Users feel Frustrated, praising ease of use and simplicity but frustrated by aggressive monetization and billing issues.
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Any.do: To do list & Planner is a challenged productivity app that is available. With a 4.6/5 rating from 50K reviews, it faces significant user friction. Users particularly appreciate ease of use and simplicity, though aggressive monetization and billing issues remains a common concern.

What is Any.do: To do list & Planner?

Any.do is a veteran productivity suite that consolidates tasks, calendars, and reminders into a single 'All-in-One' hub. It targets busy professionals and families with a value proposition centered on simplicity and cross-platform synchronization. While it maintains a strong market position with over 50 million users, it is currently facing a decline in user sentiment due to aggressive monetization and technical stability issues.

Current Momentum

v5.64

UX Improvements Bug fixes

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

TickTick:To-Do List & Calendar

TickTick:To-Do List & Calendar

By Appest

Other Rivals

gTasks for Google Tasks
Sorted³ - Calendar Notes Tasks
OmniFocus 4
Notion: Notes, Tasks, AI
Fantastical Calendar
Calendars: Schedule Planner
Trello
Motion

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

All-in-One Productivity HubDifferentiator

Combines task lists, calendar, reminders, and daily planner into a single interface.

Voice EntryStandard

Allows users to speak tasks and reminders directly into the app for quick capture.

Cross-Platform SyncStandard

Seamless synchronization across mobile, desktop, web, and tablet devices.

Collaboration ToolsStandard

Shared lists and assigned tasks with integrated chat for team or family project management.

Location-Based RemindersDifferentiator

Triggers notifications based on specific geographic locations.

Email IntegrationDifferentiator

Create tasks by forwarding emails to a dedicated address.

How much does it cost?

Subscription
  • Free tier available
  • Premium tiers: $9.99/month, $26.99 for 6 months, or $59.99/year

Uses a high-conversion subscription model with a 7-day trial incentive for annual plans to lock in long-term users, though current execution is causing user friction.

Who Built It?

Any.DO app icon 1
Any.DO app icon 2
Any.DO app icon 3
Any.DO app icon 4

Any.DO

(503.6K)

Streamlining personal and professional workflows through a unified task and calendar interface. Helping users centralize their daily planning across all devices.

Portfolio

4

Apps

Free 3
Productivity67%
Productividad33%

Who is Any.DO?

Any.do maintains a strong market position by positioning itself as an 'all-in-one' productivity hub, effectively bundling task management with calendar functionality to reduce tool fragmentation. Their primary strategic tension lies in the friction between their freemium utility and an increasingly aggressive subscription-gated feature set, which has begun to impact user sentiment. By focusing on deep cross-platform synchronization and integrations like WhatsApp, they have built a sticky ecosystem that serves as a central nervous system for individual and small-team planning.

Who is Any.DO for?

  • Busy professionals
  • Families
  • Individuals seeking a centralized
  • Cross-platform solution for personal
Intense

Portfolio momentum

Released 11 updates across 3 apps in the last 6 months, indicating a high-frequency development cycle.

Last release · 7d agoActive apps · 2

What other apps does Any.DO make?

What do users think recently?

High confidence · 49 reviews analyzed

How did the latest release land?

Overall
4.6/ 5
(50K)
Current version
4.6/ 5
0.0 vs overall
(50K)
Main signal post-update: ease of Use and Simplicity.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate ease of use and simplicity and task organization, but report aggressive monetization and billing issues and data loss and account forced login.

Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.

What is the competitive landscape for Any.do: To do list & Planner?

How's The Productivity Market?

How does it evolve in the Productivity market?

ChartRankChange
iOSGrossing#25NEW
iOSGrossing#82NEW

The rivals identified

The Nemesis

TickTick:To-Do List & Calendar

TickTick:To-Do List & Calendar

Appest Limited

The most direct feature-for-feature rival, combining tasks, a full calendar, reminders, and a Pomo timer in a single cross-platform interface.

Head-to-head analysis pending — refresh this report for a detailed comparison.

Contenders

Location-based Reminders

Sorted³ - Calendar Notes Tasks

Sorted³ - Calendar Notes Tasks

4.7 (4K)

StaySorted Limited

💀

Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, a core workflow of Any.do.

OmniFocus 4

OmniFocus 4

4.1 (313)

The Omni Group

A high-end productivity tool for power users who find Any.do's task management features too basic for complex project tracking.

Peers

Custom AI Agents

AI Meeting Notes

Natural Language Input

Integrated Task Manager

Trello

Trello

3.9 (122.1K)

Trello, Inc.

A visual Kanban-style tool often used by families and small teams for the same collaborative organization Any.do targets.

New Kids on the Block

Magnetic Mask

Final Cut Pro Integration

The outtake for Any.do: To do list & Planner

Strengths to defend, gaps to attack

Core Strengths

  • Strong brand recognition with 50M+ users
  • Unified UI for tasks and calendar
  • Advanced location-based triggers
  • Robust cross-platform ecosystem

Critical Frictions

  • Frequent technical crashes after updates
  • Aggressive paywall and billing transparency issues
  • Forced login leading to user data loss
  • Lack of Family Sharing support

Growth Levers

  • Integration of AI for automated task scheduling
  • Improving the transparency of the premium trial conversion
  • Expanding collaborative features for small business teams

Market Threats

  • Direct feature parity from nemesis TickTick
  • Emerging AI-first planners like Motion and Amie
  • High user churn due to declining sentiment and billing complaints

Key Takeaways

Any.do: To do list & Planner is a challenged productivity app that is available. With a 4.6/5 rating from 50K reviews, it faces significant user friction. Users particularly appreciate ease of use and simplicity, though aggressive monetization and billing issues remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Any.do: To do list & Planner, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Any.do: To do list & Planner Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner

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