Report updated Apr 6, 2026

What Is Any.do: To do list & Planner?

Any.do is a leading productivity hub with over 50 million users, offering a unified interface for tasks, calendars, and reminders. It positions itself as a premium, all-in-one life organizer for professionals and families. However, it is currently facing a significant decline in user sentiment due to aggressive monetization tactics and technical instability following recent updates.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated
Ease of Use and Simplicity
Aggressive Monetization and Billing Issues... Show more

What does it look like?

What are the key features?

All-in-One Productivity HubStandard

Integrates task lists, calendar, reminders, and daily planner into a single interface

Voice EntryStandard

Allows users to speak tasks and reminders directly into the app for quick capture

Smart Location & Recurring RemindersDifferentiator

Triggers notifications based on specific geographic locations or recurring schedules

Collaborative Task ManagementDifferentiator

Enables sharing lists, assigning tasks, and chatting with family or team members

Email-to-Task IntegrationDifferentiator

Create tasks by forwarding emails to a dedicated address

Cross-Platform SyncStandard

Real-time synchronization across mobile, desktop, web, and tablet devices

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate ease of use and simplicity and task organization, but report aggressive monetization and billing issues and data loss and account forced login.

What Users Love

Ease of Use and Simplicity

Un app muy práctica fácil de usar

So simple yet efficient it doesn't overwhelm me with so many unnecessary features

Task Organization

I love how you can change the priority by just moving the tasks up and down.

Tasks and subtasks let you organize your To Dos easily.

Pain Points

Aggressive Monetization and Billing Issues

I clicked the “Free Trial” button and was immediately charged $59.99

Have been trying to cancel and they continue to take my money

Data Loss and Account Forced Login

I went to check something and it is forcing me to create an account. Now I’ve lost everything

The new and improved version took away all my list.

Technical Bugs and Stability

EVERY SINGLE TIME they do an update it crashes.

The required name field fails to raise the virtual keyboard to actually type anything.

High confidence · 50K reviews available

What are the pros and cons?

Pros

  • Strong brand equity and 50M+ user base
  • Intuitive UI/UX design
  • Robust cross-platform synchronization
  • Unique features like location-based reminders and voice entry

Cons

  • Aggressive and confusing subscription conversion flow
  • Technical instability and frequent crashes after updates
  • Reports of user data loss during account transitions
  • Lack of Family Sharing support

What is the market outlook?

Growth Opportunities

  • Integration of AI-driven automated scheduling
  • Improving billing transparency to recover brand trust
  • Developing a dedicated 'Family Plan' tier
  • Expanding B2B collaboration features

Market Threats

  • Direct feature competition from TickTick
  • Disruption from AI-first planners like Motion
  • User churn to free-form workspaces like Notion
  • Negative App Store reviews impacting organic discovery

Who competes with Any.do: To do list & Planner?

The Nemesis

TickTick:To-Do List & Calendar

TickTick:To-Do List & Calendar

Appest Limited

The most direct feature-for-feature rival, combining tasks, a full calendar, and habit tracking in a single subscription-based interface.

+

The most direct feature-for-feature rival, combining tasks, a full calendar, and habit tracking in a single subscription-based interface.

Contenders

Sorted³ - Calendar Notes Tasks

Sorted³ - Calendar Notes Tasks

4.7 (4K)

StaySorted Limited

Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, directly rivaling Any.do's planner view.

+

Focuses on 'hyper-scheduling' by merging tasks and calendar events into a unified timeline, directly rivaling Any.do's planner view.

Structured: Daily Planner Todo

Structured: Daily Planner Todo

4.8 (157K)

unorderly GmbH

A fast-growing visual planner that simplifies complex schedules into a clear, linear timeline for personal organization.

+

A fast-growing visual planner that simplifies complex schedules into a clear, linear timeline for personal organization.

Habitica: Gamified Taskmanager

Habitica: Gamified Taskmanager

4.0 (2K)

HabitRPG, Inc

Competes for the personal productivity segment by turning to-do lists and habits into an RPG-style game.

+

Competes for the personal productivity segment by turning to-do lists and habits into an RPG-style game.

GoodTask - To Do List, Tasks

GoodTask - To Do List, Tasks

4.6 (2K)

haha Interactive

A powerful task manager built on top of iOS Reminders and Calendar, offering advanced filtering and smart lists.

+

A powerful task manager built on top of iOS Reminders and Calendar, offering advanced filtering and smart lists.

Peers

+

Primarily a calendar app, but its deep task integration makes it a rival for users who want a calendar-first productivity hub.

+

Natural Language Parsing

+

An adjacent productivity tool that has added tasks and calendar integration to become a more complete life organizer.

+

AI-Powered Productivity Suite

Asana: Work Management

Asana: Work Management

4.7 (16K)

Asana, Inc.

Competes in the collaborative and work-management space, particularly for Any.do's business-tier users.

+

Competes in the collaborative and work-management space, particularly for Any.do's business-tier users.

New Kids on the Block

Superlist: To-Do List Planner

Superlist: To-Do List Planner

4.5 (404)

Superlist Software GmbH

Created by the founders of Wunderlist, it offers a modern, sleek take on combined personal and professional task management.

+

Created by the founders of Wunderlist, it offers a modern, sleek take on combined personal and professional task management.

Motion: Tasks & AI Scheduling

Motion: Tasks & AI Scheduling

4.1 (2K)

NexusBird, Inc

Uses AI to automatically schedule tasks into your calendar, representing a high-tech threat to manual planners.

+

Uses AI to automatically schedule tasks into your calendar, representing a high-tech threat to manual planners.

What are the key takeaways?

Any.do: To do list & Planner is a frustrating productivity app that is available. With a 4.6/5 rating from 50K reviews, it frustrates many users from users. Users particularly appreciate ease of use and simplicity, though aggressive monetization and billing issues remains a common concern.

Best for: Busy professionals, families, and individuals seeking an all-in-one organizational tool to manage both work projects and personal life tasks.

How much does it cost?

Model: subscription

Tiers:
Free version availablePremium tiers: $9.99/month, $26.99/6 months, or $59.99/12 months

Uses a high-conversion subscription model with significant discounts for annual commitments to encourage long-term retention.

iOS Version

5.64.6

Release Date

Jun 4, 2012

iOS Price

Free

Developer

Any.DO

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Any.do: To do list & Planner Intelligence Report.” Updated Apr 6, 2026. https://marlvel.ai/intel-report/productivity/any-do-to-do-list-planner-1

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