Report updated May 11, 2026
Find It® - Hidden Object Games
For casual puzzle players and adults seeking stress-relief activities through visual observation games.
Find It® - Hidden Object Games is an established puzzle app that is free with in-app purchases. With a 4.9/5 rating from 322.1K reviews, it shows polarized user reception. Users particularly appreciate relaxing hidden object gameplay provides a calming mental break for daily users, though aggressive ad frequency and forced interruptions disrupt the core search experience remains a common concern.
What is Find It® - Hidden Object Games?
Find It® is a casual hidden-object puzzle game for iOS and Android that tasks users with locating items across various thematic scenes.
Users hire this app for low-stakes mental relaxation and stress relief, using the scavenger hunt loop as a brief, calming distraction from daily work.
Current Momentum
v2.28 · 3mo ago
Maintenance- Implemented performance improvements in latest release
- Ships seasonal events to drive engagement
Active Nemesis
Scavenger Hunt－Hidden objects!
By ENJOY GAMES
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides visual cues to locate hidden objects when a player is stuck
Allows users to magnify specific areas of the game scene to detect small items
Organizes content into distinct visual categories like The Smiths, Track Hunt, and Mystery Meow
Time-limited game modes and challenges added to the core loop
Rewards players with currency for completing tasks and levels
How much does it cost?
- Free to play with ad support
- In-app purchases for coins and boosters
Monetization relies on an ad-supported model supplemented by IAP for gameplay boosters and currency.
Who Built It?
Guru Smart Holding
Providing casual gamers with accessible brain-training exercises and classic puzzles designed for relaxation and cognitive stimulation.
Portfolio
13
Apps
Who is Guru Smart Holding?
Guru Smart Holding Limited has established a dominant position in the evergreen puzzle and classic card game categories by prioritizing high-quality iterations of proven mechanics over novel gameplay. Their strategic advantage lies in a high-velocity release and update cycle that maintains visibility across saturated categories like Solitaire and Sudoku. A notable strategic signal is their recent move toward demographic-specific targeting, such as senior-focused titles, to capture high-retention segments within the broader casual market.
Who is Guru Smart Holding for?
- Casual mobile gamers
- Adults seeking stress relief
- Brain training
- Classic card game experiences
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having released 146 updates across its 32 active apps in the last six months.
What other apps does Guru Smart Holding make?
Differences - Find & Spot It
Goods Puzzle: 3D Sorting Games
Sudoku Puzzle - Brain Games
Math Puzzle Games - Crossmath®
Solitaire - Card Games Classic
Find It Out® - Hidden Object
What do users think recently?
High confidence · Latest 100 of 201 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing hidden object gameplay provides a calming mental break for daily users and intuitive navigation design allows players to move the screen without accidental touches, but report aggressive ad frequency and forced interruptions disrupt the core search experience and technical instability during ad playback causes game crashes and progress loss.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Find It® - Hidden Object Games?
How's The Puzzle Market?
How does it evolve in the Puzzle market?
The app maintains a high rating (4.92 average) across 322,052 total ratings, signaling strong core-loop satisfaction despite the aggressive ad-monetization friction.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Puzzle | AndroidFree | #121 | NEW |
| 🇸🇰 Slovakia | Puzzle | AndroidGrossing | #195 | NEW |
The rivals identified
The Nemesis
Scavenger Hunt－Hidden objects!
★4.7 (43.5K)ENJOY GAMES
🚀This app shares the exact 'scavenger hunt' sub-genre focus and demonstrates a high-velocity release cadence that directly challenges the target's market position.
Head to Head
The target app must increase its content release velocity to match the nemesis's pace or risk losing users to the constant stream of new levels.
What sets Find It® - Hidden Object Games apart
Offers a more refined, relaxing UI design that prioritizes user comfort over high-intensity scavenger pacing
Maintains a higher average user rating, suggesting superior polish in the core finding mechanics
What's Scavenger Hunt－Hidden objects!'s Edge
Aggressive content release schedule ensures players rarely run out of new scavenger hunt challenges
Optimized for high-retention casual sessions through a more aggressive, fast-paced level design
Contenders
Integrates deep narrative-driven mystery elements that create a stronger emotional hook than simple puzzle games
Features complex base-building mechanics that provide a secondary engagement layer beyond the hidden object search
Utilizes a dark, immersive fantasy aesthetic that differentiates it from the target's casual, relaxing visual style
Employs a sophisticated live-event calendar that keeps the player base engaged through seasonal thematic content
Offers a complex, multi-layered city-exploration map that provides a sense of progression missing in simpler games
Supports a wide variety of mini-game modes that break up the standard hidden object search loop
Peers
Focuses exclusively on visual comparison puzzles rather than object hunting, appealing to a slightly different cognitive skill
Utilizes a clean, minimalist UI that emphasizes speed and accuracy over the target's relaxing scavenger hunt theme
Prioritizes sheer volume of content with over 1000 levels to maximize long-term playability for casual users
Features a straightforward, no-frills interface that minimizes friction for quick, short-burst gaming sessions
Gamifies the search process by tying it to a procedural crime-solving narrative and character progression
Uses a distinct 'investigation' framing that provides a stronger sense of purpose than the target's casual hunt
The outtake for Find It® - Hidden Object Games
Strengths to defend, gaps to attack
Core Strengths
- Thematic level packs drive completionist retention
- Intuitive panning design minimizes accidental touch frustration
Critical Frictions
- Ad-playback crashes force game restarts
- Forced online connectivity blocks progression for offline users
Growth Levers
- Untapped B2B partnerships for brain-training content
- Expansion into narrative-driven mystery modes
Market Threats
- High-velocity content updates from Scavenger Hunt rivals
- Ad-removal pricing perceived as punitive
What are the next best moves?
Audit ad-SDK implementation because technical instability during ad playback is a top complaint → reduce crash-related churn
Technical instability during ad playback is a primary friction point in sentiment analysis.
Trade-off: Pause the development of new thematic level packs — stability is a higher retention priority than content volume.
Shift to rewarded-ad optionality because forced ad frequency is the #1 churn driver → improve long-term retention
Sentiment analysis identifies aggressive ad frequency as the primary reason for uninstallation.
Trade-off: Accept short-term ad-inventory compression — the lifetime value gain from reduced churn outweighs immediate impressions.
A counter-intuitive read
The app's high rating is a deceptive metric that masks the churn risk of its aggressive ad-monetization, which is currently subsidizing growth at the expense of long-term user habit formation.
Feature Gaps vs Competitors
- Narrative-driven mystery elements (available in June's Journey but missing here)
- Base-building mechanics (available in June's Journey but missing here)
- Procedural crime-solving narrative (available in Criminal Case but missing here)
Key Takeaways
Find It® retains users through a relaxing core loop, but technical instability and aggressive ad-monetization drive significant churn, so the PM must prioritize ad-SDK stability and shift toward optional rewarded ads to secure long-term retention.
Where Is It Heading?
Mixed Signals
The casual puzzle market is consolidating around high-velocity content updates and narrative-driven progression, leaving Find It® exposed due to its static content and aggressive ad-monetization. Unless the team pivots to optional ad-models and improves technical stability, the current churn pressure will erode the user base in favor of more polished, narrative-focused competitors.
Technical instability during ad playback causes game crashes, which directly erodes the daily active habit and increases uninstallation rates.
The Scavenger Hunt nemesis maintains a high-velocity update cadence, which threatens to drain the target's casual base through superior content freshness.
The core hidden-object loop remains highly valued for its calming effect, providing a stable foundation for retention if monetization friction is reduced.