Report updated May 16, 2026
Find It Out® - Hidden Object
For casual puzzle players of all ages seeking relaxing, visually-driven scavenger hunt gameplay.
Find It Out® - Hidden Object is an established puzzle app that is free with in-app purchases. With a 4.9/5 rating from 426.7K reviews, it shows polarized user reception. Users particularly appreciate detailed map illustrations and cultural references provide high replay value for casual players, though aggressive ad frequency interrupts gameplay and degrades the user experience post-update remains a common concern.
What is Find It Out® - Hidden Object?
Find It Out® is a casual scavenger hunt puzzle game for iOS and Android featuring thematic hidden-object maps.
Users hire the app for low-stakes, stress-free visual discovery sessions that serve as a relaxing time-pass.
Current Momentum
v3.76 · 2d ago
Active- Shipped Gold Pass event progression system.
- Ships weekly thematic map content updates.
Active Nemesis
Scavenger Hunt－Hidden objects!
By ENJOY GAMES
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Event-based progression system that rewards players for completing hidden object levels
Content release schedule adding new thematic levels like Sakura Springs and Park Market
Manual pinch-to-zoom functionality for inspecting high-density map areas
How much does it cost?
- Free to play with ad support
- IAP for Premium Coins and Gold Pass
Freemium model relies on ad-supported gameplay for the base experience, with IAP gates for exclusive content and progression rewards.
Who Built It?
Guru Smart Holding
Providing casual gamers with accessible brain-training exercises and classic puzzles designed for relaxation and cognitive stimulation.
Portfolio
13
Apps
Who is Guru Smart Holding?
Guru Smart Holding Limited has established a dominant position in the evergreen puzzle and classic card game categories by prioritizing high-quality iterations of proven mechanics over novel gameplay. Their strategic advantage lies in a high-velocity release and update cycle that maintains visibility across saturated categories like Solitaire and Sudoku. A notable strategic signal is their recent move toward demographic-specific targeting, such as senior-focused titles, to capture high-retention segments within the broader casual market.
Who is Guru Smart Holding for?
- Casual mobile gamers
- Adults seeking stress relief
- Brain training
- Classic card game experiences
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having released 146 updates across its 32 active apps in the last six months.
What other apps does Guru Smart Holding make?
Differences - Find & Spot It
Goods Puzzle: 3D Sorting Games
Sudoku Puzzle - Brain Games
Math Puzzle Games - Crossmath®
Solitaire - Card Games Classic
Find It® - Hidden Object Games
What do users think recently?
High confidence · Latest 102 of 919 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate detailed map illustrations and cultural references provide high replay value for casual players and responsive customer support team assists in restoring lost progress for returning players, but report aggressive ad frequency interrupts gameplay and degrades the user experience post-update and touch sensitivity issues register scrolling as incorrect taps causing penalty loss.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Find It Out® - Hidden Object?
How's The Puzzle Market?
How does it evolve in the Puzzle market?
The app maintains a top-100 puzzle chart presence in multiple regions, though its grossing performance lags behind free-download velocity. This gap signals that current ad-heavy monetization fails to capture the same value as narrative-driven competitors.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇲🇽 Mexico | Puzzle | iOSFree | #63 | NEW |
| 🇧🇷 Brazil | Casual | iOSFree | #78 | NEW |
The rivals identified
The Nemesis
Scavenger Hunt－Hidden objects!
★4.7 (43.5K)ENJOY GAMES
🚀This app shares the exact 'scavenger hunt' mechanic and casual, level-based progression model as the target, with high release velocity.
Head to Head
The target must increase its content release frequency to match the rival's pace or double down on the quality of its existing level design to maintain its superior rating.
What sets Find It Out® - Hidden Object apart
Higher user sentiment and rating stability suggests a more polished core loop experience
Stronger cross-platform consistency between Android and iOS versions compared to this rival
What's Scavenger Hunt－Hidden objects!'s Edge
Aggressive content update schedule provides a faster stream of new levels for power users
More focused niche branding as a dedicated scavenger hunt app rather than a general puzzle game
Contenders
Integrates deep narrative storytelling and mansion decoration meta-layers that extend session length significantly
Utilizes a long-term live-ops strategy that keeps a massive player base engaged for years
Features a sophisticated home renovation meta-game that provides a clear sense of long-term progression
Leverages Playrix's proven live-event infrastructure to drive consistent daily active user engagement
Employs a dark, immersive mystery aesthetic that differentiates it from the target's casual scavenger hunt style
Offers complex inventory management and crafting systems that add depth beyond simple object finding
Peers
Hybridizes two distinct puzzle genres to reduce repetitive gameplay fatigue for the user
Utilizes a well-known intellectual property theme to attract a specific mystery-loving audience
Focuses on a cinematic, adventure-driven narrative that anchors the hidden object gameplay
Maintains a legacy user base through consistent, long-term community engagement strategies
Hidden Objects: Coastal Hill
★4.6 (114.7K)AdoreStudio Ltd.
⚡A mature hidden object title that focuses on a persistent, story-driven world.
Provides a persistent world-building experience that contrasts with the target's level-based scavenger hunt
High update frequency indicates a focus on maintaining technical stability and long-term content support
Hidden Objects: Twilight Town
★4.3 (65.7K)Absolutist Ltd
📈An adjacent title that utilizes a supernatural mystery theme to differentiate its hidden object experience.
Uses a distinct supernatural narrative hook to differentiate from standard scavenger hunt themes
Offers a more traditional, slower-paced hidden object experience compared to the target's casual focus
The outtake for Find It Out® - Hidden Object
Strengths to defend, gaps to attack
Core Strengths
- High-density map illustrations drive replay value
- Responsive support team mitigates account migration friction
- Relaxing, non-timed gameplay loop appeals to casual demographics
Critical Frictions
- Aggressive ad frequency post-update
- Touch sensitivity issues cause accidental penalty loss
- Lack of native cloud-sync forces manual support intervention
Growth Levers
- Implement native cloud-sync to reduce support overhead
- Expand thematic map library to match competitor release cadence
- Introduce meta-progression layers to increase session length
Market Threats
- Rapid content release cycles from Scavenger Hunt－Hidden objects!
- Narrative-driven competitors capturing long-term player loyalty
- Technical performance issues causing device overheating and churn
What are the next best moves?
Ship native cloud-sync because manual support for progress restoration is a top friction point → improve long-term retention.
Top-requested feature in user sentiment analysis.
Trade-off: Push the new thematic map release to Q3 — cloud-sync has 3x the retention impact.
Audit touch-input sensitivity because accidental taps result in penalty loss → reduce churn.
Frequent complaint theme regarding penalty loss.
Trade-off: Pause the UI polish sprint — input accuracy is a core gameplay blocker.
Adjust ad frequency because high ad volume is the primary driver of negative sentiment → improve session duration.
Ad frequency is the dominant negative sentiment theme.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on manual support for progress restoration is actually a hidden moat, as it builds personal rapport with high-value players that automated systems often fail to replicate.
Feature Gaps vs Competitors
- Hybrid match-3 mechanics (available in Sherlock・Hidden Object・Match 3 but absent here)
- Persistent world-building (available in Hidden Objects: Coastal Hill but absent here)
- Cinematic narrative layers (available in Pearl’s Peril: Hidden Objects but absent here)
Key Takeaways
Find It Out® retains players through high-quality map design but risks long-term churn due to aggressive ad-monetization and technical instability, so the PM must prioritize native cloud-sync and input-sensitivity fixes to stabilize the core experience.
Where Is It Heading?
Mixed Signals
The casual scavenger hunt market is consolidating around titles with faster release cycles and deeper meta-progression. Find It Out® remains exposed to churn until it addresses technical instability and ad-fatigue, so the PM must pivot from pure content-volume to infrastructure reliability to protect the current chart position.
Aggressive ad frequency in the latest update triggers high churn risk, which compounds the rating drag already visible on Android.
Weekly map updates maintain a consistent content cadence, which prevents the total stagnation seen in maintenance-mode puzzle titles.