Report updated Mar 31, 2026
Find It Out® - Hidden Object
v3.73.0Casual gamers of all ages looking for a relaxing, brain-teasing puzzle experience that can be played with family and friends.
What Is Find It Out® - Hidden Object?
Launched Sep 2, 2022
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Offers both Classic and Match modes to provide variety in search mechanics
A progression-based reward system that incentivizes daily play and map completion
Allows users to zoom in/out and swipe across complex, high-detail scenes
Provides assistance to locate hidden objects when the player is stuck
Features a wide range of thematic locations like London City, Fantasy Forest, and more
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and visuals and atmosphere, but report excessive advertising and technical performance and battery drain.”
What Users Love
I literally spend hours on this game. I love it!
It's so fun and relaxing
I love the graphics, the fact that the game includes so many pop culture references, and the soothing soft music.
Love the scenes and the humor within them!!
Pain Points
Way Too many Ads within few minutes
I paid for no ads and ended up still getting ads.
App keeps crashing. constantly. and it's a huge battery suck.
It consumes 72% of my battery power
High confidence · 99 reviews available
What are the pros and cons?
Pros
- High user engagement driven by a massive, diverse library of thematic maps.
- Strong core gameplay loop that successfully balances challenge and relaxation.
- Effective use of live-ops features like the Gold Pass to encourage daily active usage.
Cons
- Poor technical optimization leading to high battery consumption and device heating.
- Trust issues stemming from broken "ad-free" purchase experiences.
- Lack of reliable cloud-save/sync functionality.
What is the market outlook?
Growth Opportunities
- Capitalize on user dissatisfaction by offering a more stable, ad-light alternative.
- Implement a more robust cross-device sync solution to improve user retention.
- Develop a more transparent ad-free experience to convert frustrated free users.
Market Threats
- Aggressive ad strategies may lead to long-term brand erosion.
- Competitors with better technical performance could siphon off the casual user base.
- Potential for store algorithm penalties due to negative sentiment regarding purchase failures.
What are the key takeaways?
Find It Out® - Hidden Object is a divisive puzzle app that is free with in-app purchases. With a 4.9/5 rating from 416.1K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.
Best for: Casual gamers of all ages looking for a relaxing, brain-teasing puzzle experience that can be played with family and friends.
How much does it cost?
Model: freemium
Monetization relies on a high-volume casual user base, utilizing a battle-pass style 'Gold Pass' and premium currency to gate exclusive content and drive retention.
iOS Version
3.73.0
Android Version
3.73.0
Release Date
Sep 2, 2022
iOS Price
Free
Android Price
Free
Developer
MobilityWare