Cruelty Free Shopping Guide icon
Cruelty Free Shopping Guide3.4 (903)

The American Anti-Vivisection Society

App Store

Report updated Apr 22, 2026

Overview · Full Intel report in progress

Cruelty Free Shopping Guide is an established shopping app that is completely free. With a 3.4/5 rating from 903 reviews, it shows polarized user reception.

What is Cruelty Free Shopping Guide?

The Cruelty Free Shopping Guide is a mobile directory developed by The American Anti-Vivisection Society that helps users identify cosmetic, personal care, and household brands certified by the Leaping Bunny Program. It provides a searchable database of over 2,000 companies that do not conduct animal testing, offering a convenient alternative to the organization's web-based resources.

Current Momentum

v7.2 · 12mo ago

Zombie

Last updated 389d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

ShoppingGrossing

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Company DirectoryStandard

Allows users to search or browse over 2,000 certified cruelty-free companies alphabetically or by product category.

Brand InformationStandard

Provides access to company logos, descriptions, and direct links to official brand websites.

Content UpdatesStandard

The app is marketed as a continually updated resource to ensure users have the most current cruelty-free certification data.

How much does it cost?

Free

Who Built It?

The American Anti-Vivisection Society

View Publisher Intel →
Shopping

What other apps does The American Anti-Vivisection Society make?

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Cruelty Free Shopping Guide?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Cruelty Free Shopping Guide

Key Takeaways

While the app provides a valuable database for ethical shopping, users report significant technical issues with the product scanner and a need for interface modernization.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Cruelty Free Shopping Guide, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “Cruelty Free Shopping Guide Intelligence Report.” Updated Apr 22, 2026. https://marlvel.ai/intel-report/shopping/cruelty-free-shopping-guide

Agent Markdown (.md)·

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