By Lukas Rossi
Report updated Apr 17, 2026
Price It
For budget-conscious shoppers who want to track their spending and manage grocery lists effectively to avoid overspending at the register.
Price It is an established shopping app that is completely free. With a 5.0/5 rating from 1 reviews, it shows polarized user reception.
What is Price It?
Current Momentum
v3.0.3 · 36mo ago
ZombiePrice It has not received a public update since April 2023. The app is currently in maintenance mode.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Calculates a grand total for a shopping list including tax before checkout
Automatically displays images for many food items when entered
Supports pricing items by unit count or by weight (lb/kg)
How much does it cost?
- Fully free application
The app is a legacy utility tool provided for free without monetization, likely serving as a portfolio piece for the developer.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Lukas Rossi make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Price It?
How's The Shopping Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
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Smart sorting by store aisle automatically reorganizes the list to minimize walking time — target requires manual sorting.
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Price syncing across shared users allows for collaborative household budgeting and real-time total updates.
Contenders
Native Siri and Alexa integration allows for hands-free item adding, removing the friction of manual typing in the target app.
Recipe-to-list conversion automatically scales ingredients for different serving sizes and adds them to the shopping list.
Tile-based visual interface uses icons instead of text lists, optimized for rapid 'glance-and-tap' interactions in-store.
Integrated loyalty card wallet consolidates physical cards into the app, a feature missing from the target's utility focus.
Pantry management system tracks what is already at home via barcode scanning to prevent duplicate purchases.
Historical price tracking allows users to see price trends for specific items over time, aiding in long-term budget planning.
Peers
Apple Watch companion app allows for checking off items directly from the wrist, a significant UX advantage over the target's iPhone-only interface.
Photo attachment support allows users to add images of specific brands or packaging to ensure the correct item is purchased.
Shared family calendar integration places grocery shopping within the context of weekly household schedules.
Centralized 'Family Journal' allows for sharing photos and memories alongside functional shopping lists.
Personalized meal plans based on dietary restrictions (Keto, Vegan, etc.) automatically generate the required shopping list.
Waste reduction focus optimizes recipes to use entire bunches of produce, addressing a different angle of 'saving money' than the target.
Gesture-based 'swipe to check' interface is optimized for one-handed use while pushing a shopping cart.
Smart suggestions learn user habits to predict and suggest items as the user begins typing.
New Kids on the Block
Bulk AI Photo Scanning
Flippr Score & Analytics
The outtake for Price It
SWOT Analysis
Core Strengths
- Pre-checkout tax calculation
- Automatic visual item recognition
- Simple, ad-free user experience
Critical Frictions
- No updates since April 2023
- Lack of collaborative syncing
- iOS-only availability
Growth Levers
- Apple Watch companion app development
- Recipe-to-list conversion features
- Android platform expansion
Market Threats
- Listonic's high release velocity (17 updates in 6 months)
- AnyList's deep Siri/Alexa ecosystem integration
- Out of Milk's pantry management features
What are the next best moves?
Resume development cycle to address the 12-month update gap.
Competitor Listonic has released 17 updates in the last 6 months; Price It has not updated since April 2023, risking OS incompatibility and user churn.
Implement collaborative list syncing.
Listonic and AnyList both offer price/list syncing across users, a critical feature for household budgeting that Price It currently lacks.
Develop an Apple Watch companion app.
Peer competitor 'Our Groceries' uses Watch support as a key UX advantage for in-store item checking.
Feature Gaps vs Competitors
- Smart sorting by store aisle (available in Listonic)
- Native Siri and Alexa integration (available in AnyList)
- Apple Watch companion app (available in Our Groceries)
- Pantry management system (available in Out of Milk)
Key Takeaways
Price It is a high-utility niche tool for budget-sensitive shoppers, but it is currently losing the arms race to feature-rich competitors. If I were the PM, I would prioritize adding collaborative syncing and a basic Apple Watch extension to move the app from a solo utility to a modern household tool.
Where Is It Heading?
Declining
Last updated April 2023 — indicates maintenance mode compared to Listonic's 17 releases in 6 months.
v3.0.3 was a complete rewrite — shows previous technical investment but no recent feature expansion.