Report updated Apr 14, 2026

Overview · Full Intel report in progress

Smith's is an established shopping app that is completely free. With a 4.6/5 rating from 125.2K reviews, it shows polarized user reception.

What is Smith's?

Smith's is a comprehensive grocery management app by The Kroger Co. that streamlines shopping through integrated delivery, pickup, and in-store tools. It provides users with a centralized platform to manage weekly lists, access digital coupons, and track loyalty rewards.

Current Momentum

v93.1 · 4d ago

Intense

Last updated 4d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Shopping

No ranking data

ShoppingGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Omnichannel ShoppingStandard

Supports online ordering for grocery delivery or store pickup, alongside in-store shopping tools.

Digital Savings SuiteStandard

Aggregates weekly ads, clip-to-account digital coupons, and personalized cash back offers.

Kroger PayStandard

Enables fast, contactless checkout experiences directly within the app for in-store purchases.

Fuel Rewards IntegrationStandard

Allows users to track and redeem accumulated fuel points for gas savings.

How much does it cost?

Free

Who Built It?

The Kroger Co.

(1.8M)

Digitizing the grocery experience for millions of American households through integrated loyalty, payment, and omnichannel shopping tools.

Portfolio

13

Apps

Free 12
Shopping92%
News8%

Who is The Kroger Co.?

Kroger leverages a massive physical footprint to maintain a dominant omnichannel moat, using its mobile ecosystem to bridge the gap between digital coupons and in-store checkout via Kroger Pay. Their strategy centers on a unified technical architecture deployed across dozens of regional banners, allowing for localized branding with centralized feature parity. The intense release cadence signals a strategic priority on real-time inventory accuracy and personalized loyalty engines to compete with national big-box and delivery-first incumbents.

Who is The Kroger Co. for?

  • Grocery shoppers across the United States seeking to optimize household budgets through digital coupons
  • Fuel rewards
  • Flexible fulfillment options
Intense

Portfolio momentum

With 229 updates across 23 active apps in the last six months, the publisher maintains an exceptionally high development cadence for its regional retail banners.

Last release · 12d agoActive apps · 23

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Smith's?

How's The Shopping Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Smith's

Key Takeaways

The app serves as a digital companion for Kroger-affiliated shoppers to consolidate their grocery planning, purchasing, and loyalty reward management.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Smith's, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Smith's Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/shopping/smith-s

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