Report updated May 25, 2026
21 Buttons: Fashion Network
For fashion-conscious users who want to discover and purchase clothing worn by influencers and celebrities.
21 Buttons: Fashion Network is an established social networking app that is completely free. With a 3.6/5 rating from 400 reviews, it shows polarized user reception.
What is 21 Buttons: Fashion Network?
21 Buttons is a fashion-focused social network for iOS that allows users to discover and purchase clothing items tagged by influencers.
Users hire 21 Buttons to bridge the gap between influencer-inspired trends and retail availability, serving as a visual shopping catalog for personal style.
Current Momentum
v5.0 · 9mo ago
Zombie- Transitioning user base to Peoople platform.
- No major feature updates in 2025.
Active Nemesis
Model Mayhem
By Internet Brands
Other Rivals
7-Day Rank Pulse 🇺🇸
Social NetworkingNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Direct affiliate links to brand websites embedded within influencer outfit posts
Private or public digital folders for saving and organizing clothing items and looks
How much does it cost?
- Free access to all social and shopping features
The app operates as a free social shopping network, currently transitioning its user base to the Peoople platform.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does 21 BUTTONS APP, S. L. make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for 21 Buttons: Fashion Network?
How's The Social Networking Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
21 Buttons should lean into its shopping conversion metrics to differentiate from the professional-service focus of Model Mayhem.
What sets 21 Buttons: Fashion Network apart
Higher consumer engagement through direct shopping integration and trend-focused social discovery.
More intuitive mobile-first interface designed for casual fashion enthusiasts rather than professional portfolios.
What's Model Mayhem's Edge
Established reputation as a professional industry hub with a clear utility-based value proposition.
Stronger retention mechanics driven by the necessity of the casting call board for career growth.
Peers
Prioritizes human-verified profiles to build trust and safety, a key differentiator for social discovery apps.
Focuses on instant chat functionality to facilitate immediate social interaction rather than long-term content consumption.
Features an ad-engagement revenue sharing model that incentivizes users to watch content, directly competing for attention.
Integrates a centralized social wallet that creates a financial ecosystem, increasing switching costs for active users.
Employs swipe-based discovery mechanics that prioritize rapid social matching over curated fashion content feeds.
Integrates Bitmoji and interest-based matching to foster deeper personal connections than a purely aesthetic-driven network.
Utilizes home screen widgets to bypass app-opening friction, keeping social interactions top-of-mind for users.
Implements daily photo challenges that drive consistent, low-effort daily active usage compared to fashion feeds.
New Kids on the Block
Uses GPS-verified check-ins to provide authentic, location-based social proof that fashion feeds currently lack.
OKKK
0RWJ Oil
A nascent social platform testing interest-based matching that could siphon off casual users from larger, more established networks.
Offers a simplified, privacy-focused social feed that appeals to users fatigued by complex, ad-heavy fashion networks.
The outtake for 21 Buttons: Fashion Network
Strengths to defend, gaps to attack
Core Strengths
- Influencer-linked shopping mechanism creates a direct bridge between social discovery and retail conversion
Critical Frictions
- 3.6★ rating on 400 reviews indicates significant friction in the user experience
- Lack of native in-app checkout increases drop-off rates
Growth Levers
- Integration of GPS-verified location data could provide the authentic social proof currently missing from the feed
Market Threats
- Transition of user base to the Peoople platform suggests a loss of long-term product support
What are the next best moves?
Pivot to native in-app checkout because affiliate-redirects cause high conversion drop-off → increase transaction capture
The current affiliate-redirect model lacks native transaction capability, leaving the app vulnerable to competitors.
Trade-off: Pause all new social-feed feature development — the current user-base migration to Peoople makes social-feed investment a sunk cost.
A counter-intuitive read
The transition to the Peoople platform is not a failure but a strategic consolidation of the user base into a more robust social-commerce infrastructure.
Feature Gaps vs Competitors
- Native in-app checkout (available in modern social-commerce competitors but absent here)
- GPS-verified location tagging (available in thelocalpulse.app but absent here)
Key Takeaways
21 Buttons provides a clear influencer-to-retail link, but its reliance on external redirects limits conversion and data capture, so the PM should prioritize native checkout to compete with modern social-commerce platforms.
Where Is It Heading?
Mixed Signals
The fashion-discovery market is consolidating around platforms that offer native transaction capabilities, leaving 21 Buttons exposed as a legacy traffic funnel. The current lack of feature investment suggests the app is in a sunset phase, so the PM should focus on migrating existing user data to the new platform.
The ongoing user-base transition to the Peoople platform signals a loss of development focus, which accelerates the decline of the current app.