Report updated Apr 12, 2026

MADE Hoops is an established sports app that is free with in-app purchases. With a 4.8/5 rating from 1.7K reviews, it shows polarized user reception. Users particularly appreciate utility for youth sports, though subscription and paywalls remains a common concern.

What Is MADE Hoops?

MADE Hoops is a specialized event management platform for the elite youth basketball circuit, providing real-time schedules, brackets, and rosters. It operates a unique B2B2C model, offering free access to event attendees while monetizing through custom-branded app solutions for tournament organizers. The app currently holds a strong market position, recently climbing to #74 in its US category, though it faces growing pains related to UI complexity and new monetization strategies.

Current Momentum

v6.13.1

New Layout

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

TourneyMachine

By SportsEngine

Other Rivals

GameChanger
TeamSnap
BallerTV
Hudl
SWISH by NBN23

7-Day Rank Pulse 🇺🇸

#74
19

Main Category

SportsFree
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Mixed
Mixed
Utility for Youth Sports
Subscription and Paywalls

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Branded Organization App IntegrationDifferentiator

Allows organizations to offer their own custom-branded version of the platform to their users.

Sponsor IntegrationDifferentiator

Built-in support for sponsor banner advertisements within the event experience.

Real-time Event UpdatesStandard

Live standings, brackets, and game notifications to keep users informed without delay.

Who is it for & how much does it cost?

Target Audience

Team and college coaches, media, players, parents, and fans in the youth/amateur basketball circuit.

Pricing

Freemium
  • Free for event attendees
  • $299 for-profit branded app
  • $399 non-profit branded app

The core app drives mass adoption to support event logistics, while revenue is captured through B2B sales to tournament directors seeking professional branding.

Who Built It?

Sports

Enrichment in progress

Publisher profile available very soon

What other apps does MADE Hoops make?

MADE Gym

MADE Gym

Sports

What do users think recently?

Medium confidence · 1.7K reviews analyzed

What is the recent mood?

Mixed
Mixed

Recent user voice shows a mixed sentiment. Users appreciate utility for youth sports, but report subscription and paywalls and usability and navigation.

What Users Love

Utility for Youth Sports

The app is so great for upcoming events!

Amazing app to keep up with my son's basketball team

What Frustrates Users

Subscription and Paywalls

The added subscription to watch my kids game is unnecessary.

It keeps saying subscription I can’t buy this

Usability and Navigation

its not easy to understand and navigate.

Awkward UI

What is the competitive landscape for MADE Hoops?

How's The Sports Market?

How does it evolve in the Sports market?

ChartRankChange
Free#7419

Sports Market Trend

Sports market trend & dynamics

Available very soon

The rivals identified

The Nemesis

Head to Head

TourneyMachine holds a clear edge in scale and multi-sport versatility, but MADE Hoops maintains a strong foothold within the elite basketball niche through specialized features and higher user sentiment for its specific circuit.

What sets MADE Hoops apart

  • +

    Highly specialized focus on elite basketball circuits and exposure events

  • +

    Stronger sentiment regarding utility for youth-specific basketball scouting

What's TourneyMachine's Edge

  • -

    Significantly larger user base and brand recognition among tournament directors

  • -

    Better stability when handling massive volumes of concurrent tournaments

Contenders

TeamSnap

TeamSnap

TeamSnap, Inc.

The primary alternative for team-level communication and scheduling that also offers tournament-specific modules for organizers.

-

Comprehensive team management tools (availability, payments, chat) beyond just events

-

Higher daily active usage due to team-level coordination features

Peers

BallerTV

BallerTV

Baller, Inc.

The go-to app for live-streaming the same youth basketball games that MADE Hoops tracks for scores and schedules.

-

Focus on live and on-demand video coverage rather than just logistics

-

Massive library of game footage used by college recruiters

Hudl

Hudl

Agile Sports Technologies, Inc.

Used by the same coaches and players for film review and highlight creation after the events managed by MADE Hoops.

-

Professional-grade video analysis and breakdown tools

-

Standardized platform for high school and college recruiting film

New Kids on the Block

-

Real-time advanced analytics (heat maps, shot charts) for amateur games

-

Digital scoresheet that eliminates paper-based errors for tournament directors

The outtake for MADE Hoops

SWOT Analysis

Core Strengths

  • Strong B2B monetization through branded apps
  • Elite basketball niche specialization
  • High iOS rating volume and brand trust

Critical Frictions

  • Awkward UI/UX for team tracking
  • Paywall friction for streaming content
  • Lack of advanced player analytics

Growth Levers

  • Integrate digital scoresheets for real-time advanced stats
  • Automated highlight generation to compete with GameChanger
  • Deeper scouting report integration

Market Threats

  • TourneyMachine's massive multi-sport scale
  • GameChanger's expansion into basketball stats/video
  • Swish by NBN23's technological lead in data capture

What are the next best moves?

high

Conduct a UX Audit of the 'Follow Team' workflow.

Users explicitly cited 'Awkward UI' and difficulty following teams as a primary frustration point.

medium

Implement a 'Subscription Value' onboarding screen.

Sentiment data shows a 'Frustrated' mood regarding new paywalls; clarifying what the subscription covers is necessary to reduce churn.

medium

Evaluate digital scoresheet integration.

Competitor Swish by NBN23 is gaining ground by offering NBA-level stats that MADE Hoops currently lacks.

Feature Gaps vs Competitors

  • Multi-sport support (available in TourneyMachine)
  • Automated video highlight generation (available in GameChanger)
  • Real-time advanced analytics/heat maps (available in Swish by NBN23)
  • Integrated team communication/chat (available in TeamSnap)

Key Takeaways

MADE Hoops is the incumbent leader in the elite basketball niche, but its 'Mixed' sentiment trend and 'Awkward UI' complaints suggest it is vulnerable to more tech-forward competitors like GameChanger or Swish. To defend its position, the PM must prioritize UX simplification and bridge the gap in advanced player analytics.

Where Is It Heading?

Declining

User sentiment trend is declining due to paywall friction and UI complaints.

App climbed 19 spots to #74 in Category 6004, indicating strong seasonal demand.

Recent updates focused on layout improvements rather than new feature expansion.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “MADE Hoops Intelligence Report.” Updated Apr 12, 2026. https://marlvel.ai/intel-report/sports/com-madehoops-413

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