By MADE Hoops
MADE Hoops
For team and college coaches, media, players, parents, and fans in the youth/amateur basketball circuit.
MADE Hoops is an established sports app that is free with in-app purchases. With a 4.8/5 rating from 1.7K reviews, it shows polarized user reception. Users particularly appreciate utility for youth sports, though subscription and paywalls remains a common concern.
What Is MADE Hoops?
Current Momentum
v6.13.1
New Layout
Active Nemesis
TourneyMachine
By SportsEngine
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows organizations to offer their own custom-branded version of the platform to their users.
Built-in support for sponsor banner advertisements within the event experience.
Live standings, brackets, and game notifications to keep users informed without delay.
Who is it for & how much does it cost?
Target Audience
Team and college coaches, media, players, parents, and fans in the youth/amateur basketball circuit.
Pricing
Freemium- Free for event attendees
- $299 for-profit branded app
- $399 non-profit branded app
The core app drives mass adoption to support event logistics, while revenue is captured through B2B sales to tournament directors seeking professional branding.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does MADE Hoops make?
MADE Gym
Sports
What do users think recently?
Medium confidence · 1.7K reviews analyzed
What is the recent mood?
“Recent user voice shows a mixed sentiment. Users appreciate utility for youth sports, but report subscription and paywalls and usability and navigation.”
What Users Love
The app is so great for upcoming events!
Amazing app to keep up with my son's basketball team
What Frustrates Users
The added subscription to watch my kids game is unnecessary.
It keeps saying subscription I can’t buy this
its not easy to understand and navigate.
Awkward UI
What is the competitive landscape for MADE Hoops?
How's The Sports Market?
How does it evolve in the Sports market?
| Chart | Rank | Change |
|---|---|---|
| Free | #74 | ▲19 |
Sports Market Trend
Sports market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
TourneyMachine holds a clear edge in scale and multi-sport versatility, but MADE Hoops maintains a strong foothold within the elite basketball niche through specialized features and higher user sentiment for its specific circuit.
What sets MADE Hoops apart
- +
Highly specialized focus on elite basketball circuits and exposure events
- +
Stronger sentiment regarding utility for youth-specific basketball scouting
What's TourneyMachine's Edge
- -
Significantly larger user base and brand recognition among tournament directors
- -
Better stability when handling massive volumes of concurrent tournaments
Contenders
Advanced automated video highlight generation
More granular statistical tracking for individual player performance
TeamSnap
TeamSnap, Inc.
The primary alternative for team-level communication and scheduling that also offers tournament-specific modules for organizers.
Comprehensive team management tools (availability, payments, chat) beyond just events
Higher daily active usage due to team-level coordination features
Peers
BallerTV
Baller, Inc.
The go-to app for live-streaming the same youth basketball games that MADE Hoops tracks for scores and schedules.
Focus on live and on-demand video coverage rather than just logistics
Massive library of game footage used by college recruiters
Hudl
Agile Sports Technologies, Inc.
Used by the same coaches and players for film review and highlight creation after the events managed by MADE Hoops.
Professional-grade video analysis and breakdown tools
Standardized platform for high school and college recruiting film
New Kids on the Block
Real-time advanced analytics (heat maps, shot charts) for amateur games
Digital scoresheet that eliminates paper-based errors for tournament directors
The outtake for MADE Hoops
SWOT Analysis
Core Strengths
- Strong B2B monetization through branded apps
- Elite basketball niche specialization
- High iOS rating volume and brand trust
Critical Frictions
- Awkward UI/UX for team tracking
- Paywall friction for streaming content
- Lack of advanced player analytics
Growth Levers
- Integrate digital scoresheets for real-time advanced stats
- Automated highlight generation to compete with GameChanger
- Deeper scouting report integration
Market Threats
- TourneyMachine's massive multi-sport scale
- GameChanger's expansion into basketball stats/video
- Swish by NBN23's technological lead in data capture
What are the next best moves?
Conduct a UX Audit of the 'Follow Team' workflow.
Users explicitly cited 'Awkward UI' and difficulty following teams as a primary frustration point.
Implement a 'Subscription Value' onboarding screen.
Sentiment data shows a 'Frustrated' mood regarding new paywalls; clarifying what the subscription covers is necessary to reduce churn.
Evaluate digital scoresheet integration.
Competitor Swish by NBN23 is gaining ground by offering NBA-level stats that MADE Hoops currently lacks.
Feature Gaps vs Competitors
- Multi-sport support (available in TourneyMachine)
- Automated video highlight generation (available in GameChanger)
- Real-time advanced analytics/heat maps (available in Swish by NBN23)
- Integrated team communication/chat (available in TeamSnap)
Key Takeaways
MADE Hoops is the incumbent leader in the elite basketball niche, but its 'Mixed' sentiment trend and 'Awkward UI' complaints suggest it is vulnerable to more tech-forward competitors like GameChanger or Swish. To defend its position, the PM must prioritize UX simplification and bridge the gap in advanced player analytics.
Where Is It Heading?
Declining
User sentiment trend is declining due to paywall friction and UI complaints.
App climbed 19 spots to #74 in Category 6004, indicating strong seasonal demand.
Recent updates focused on layout improvements rather than new feature expansion.