Willow by Cricbuzz is a comprehensive cricket streaming platform for North American fans, combining live broadcasts with real-time match data. Despite its strong market position as a top-grossing sports app, it is currently suffering from a severe decline in user trust due to technical instability and aggressive monetization. The app's value proposition is currently undermined by a poor user experience, specifically regarding ad-load for paying subscribers and a UI that forces spoilers on users. Immediate remediation of these issues is required to prevent further churn and brand degradation.