Report updated Apr 16, 2026

Overview · Full Intel report in progress

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AdGuard Ad Blocker for Safari is an established utilities app that is free with in-app purchases. With a 4.3/5 rating from 17.2K reviews, it shows polarized user reception.

What is AdGuard Ad Blocker for Safari?

AdGuard is an open-source utility for iOS that provides Safari-specific ad blocking and privacy protection. It enhances browsing performance by removing trackers and advertisements, resulting in faster page loads and reduced data consumption.

Current Momentum

v4.5 · today

Intense

Last updated 0d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Safari Ad BlockingStandard

Removes banners, pop-ups, and video ads within the Safari browser with options for whitelisting and manual element blocking.

Privacy ProtectionStandard

Utilizes specialized filters to block web trackers and analytics that monitor user activity.

Speed AccelerationStandard

Optimizes browser performance by stripping out unnecessary content, allowing Safari to run up to 4x faster.

Resource OptimizationStandard

Reduces mobile data traffic consumption and extends battery life by preventing the loading of heavy ad assets.

How much does it cost?

Freemium

Who Built It?

Adguard Software Limited app icon 1
Adguard Software Limited app icon 2
Adguard Software Limited app icon 3
Adguard Software Limited app icon 4

Adguard Software

(15.3K)

Providing privacy-centric browsing and network security tools through open-source ad blocking and encrypted VPN services.

Portfolio

3

Apps

Free 1Paid 1
Productivity50%
Utilities50%

Who is Adguard Software?

AdGuard differentiates itself through an open-source approach to privacy, contrasting with the proprietary models of many VPN and ad-blocking competitors. Their strategic advantage lies in a cross-platform ecosystem that creates a unified privacy layer for users across mobile, desktop, and browser environments. The publisher is currently in a high-intensity development phase, maintaining a rapid update cadence to counter evolving tracking techniques and browser-level restrictions.

Who is Adguard Software for?

  • Privacy-conscious internet users
  • Safari browsers seeking to reduce tracking
  • Advertisements
  • Data consumption
Intense

Portfolio momentum

Demonstrating high development activity with 11 updates across 3 apps in the last 6 months and a major release occurring within the last 10 days.

Last release · 9d agoActive apps · 3

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for AdGuard Ad Blocker for Safari?

How's The Utilities Market?

How does it evolve in the Utilities market?

ChartRankChange
iOSGrossing#164
iOSFree#91NEW

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for AdGuard Ad Blocker for Safari

Key Takeaways

While the app effectively blocks Safari ads for free, users report friction regarding the limitations of the free tier and difficulties with cross-platform license management.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by AdGuard Ad Blocker for Safari, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “AdGuard Ad Blocker for Safari Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/utilities/adguard-adblock-privacy-dns

Agent Markdown (.md)·

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