Report updated Apr 20, 2026

Overview · Full Intel report in progress

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Avira Mobile Security is an established utilities app that is free with in-app purchases. With a 4.3/5 rating from 4.6K reviews, it shows polarized user reception.

What is Avira Mobile Security?

Avira Mobile Security is a utility app designed to enhance iPhone privacy and network security. It provides a suite of tools including a VPN, identity monitoring, and web protection to safeguard user data and browsing activity.

Current Momentum

v6.14 · 6mo ago

Maintenance

Last updated 196d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

VPNStandard

Provides a secure, encrypted connection for anonymous browsing with an auto-secure function for untrusted WiFi networks.

Identity SafeguardStandard

Monitors for email leaks to alert users if their personal information has been compromised.

Web ProtectionStandard

Scans websites to verify their safety before users access them for activities like online shopping or banking.

How much does it cost?

Freemium

Who Built It?

Avira Holding app icon 1
Avira Holding app icon 2
Avira Holding app icon 3
Avira Holding app icon 4

Avira Holding

(828.1K)

Protecting digital identities and securing mobile connectivity through a unified suite of privacy-first utility tools.

Portfolio

9

Apps

Free 8
Productivity38%
Tools38%
Utilities25%

Who is Avira Holding?

Avira leverages its legacy as a trusted security incumbent to maintain a distinct cross-platform moat centered on European privacy standards. While many utility publishers rely on aggressive ad-monetization, Avira prioritizes a unified ecosystem where identity protection and encrypted connectivity serve as the primary retention drivers. The strategic tension lies in their ability to sustain this third-party security layer as mobile operating systems continue to bake similar privacy features directly into the core user experience.

Who is Avira Holding for?

  • Privacy-conscious mobile users seeking centralized management for digital credentials
  • Secure internet connectivity across public networks
Steady

Portfolio momentum

Maintained a consistent development pace with 5 releases in the last 6 months and 60% of the portfolio remaining active.

Last release · 4d agoActive apps · 6Abandoned · 4

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Avira Mobile Security?

How's The Utilities Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Avira Mobile Security

Key Takeaways

The app serves as a multi-functional security toolkit for iOS, though user feedback regarding its effectiveness is mixed.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Avira Mobile Security, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Avira Mobile Security Intelligence Report.” Updated Apr 20, 2026. https://marlvel.ai/intel-report/utilities/avira-mobile-security

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