Report updated Apr 22, 2026
SafeThings™
For smart home users seeking to secure their connected devices and improve network privacy.
Overview · Full Intel report in progress
SafeThings™ is an established utilities app that is completely free.
What is SafeThings™?
Current Momentum
v1.0
No release notes available.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Secures all connected smart devices within the user's environment.
Supports user privacy by shielding connected devices from external threats.
Places connected devices beyond the reach of unauthorized access.
Requires a supported router to manage and secure the connected environment.
How much does it cost?
Who Built It?
Avira Holding
Protecting digital identities and securing mobile connectivity through a unified suite of privacy-first utility tools.
Portfolio
9
Apps
Who is Avira Holding?
Avira leverages its legacy as a trusted security incumbent to maintain a distinct cross-platform moat centered on European privacy standards. While many utility publishers rely on aggressive ad-monetization, Avira prioritizes a unified ecosystem where identity protection and encrypted connectivity serve as the primary retention drivers. The strategic tension lies in their ability to sustain this third-party security layer as mobile operating systems continue to bake similar privacy features directly into the core user experience.
Who is Avira Holding for?
- Privacy-conscious mobile users seeking centralized management for digital credentials
- Secure internet connectivity across public networks
Portfolio momentum
Maintained a consistent development pace with 5 releases in the last 6 months and 60% of the portfolio remaining active.
What other apps does Avira Holding make?
Avira Password Manager
Avira Mobile Security
Avira Phantom VPN & Wifi Proxy
Avira PWM for Safari
AST StealthOne
Avira Security Antivirus & VPN
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for SafeThings™?
How's The Utilities Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for SafeThings™
Key Takeaways
SafeThings™ is a free security utility that requires specific router hardware to protect smart home devices from external threats.
Where Is It Heading?
Trend analysis
Available very soon