Report updated Apr 2, 2026
Bitmoji
v11.81Social media users, particularly Snapchat enthusiasts, who want to add a personalized and expressive visual layer to their digital communication.
What Is Bitmoji?
Launched Oct 28, 2014
Updated Jan 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Create an expressive, customizable cartoon avatar that represents the user.
Access a massive library of stickers featuring the user's personal avatar for use in chat.
Integration with Snapchat to create 2-person stickers featuring the user and their friends.
Use Bitmoji stickers across various chat apps, Gboard, and iMessage.
Interactive 3D avatar experiences within the Snapchat ecosystem.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate core concept and fun factor, but report 3d avatar design and removal of custom text feature.”
What Users Love
I still love This Bitmoji App! Whoever invented this App had one of the best ideas EVER!!!
Such fun! Alot more personable than smiley faces!!!!
Pain Points
Hate the new bitmojis! The dude doesn't look like me anymore? It's weird looking
The new 3D Bitmoji design... looks unnatural and way less appealing/fun compared to the original style.
TOTAL LETDOWN THAT THEY HAVE REMOVED THIS FEATURE [writing own personal words]
BRING BACK THE WRITING OPTION! That was the only reason we stayed on here
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Deep integration with the massive Snapchat user base.
- Strong brand recognition and high "fun factor" for core users.
- Robust cross-platform utility (iMessage, Gboard).
Cons
- Negative sentiment regarding the forced 3D design shift.
- Loss of power-user features like custom text input.
- High friction for users who do not use Snapchat.
What is the market outlook?
Growth Opportunities
- Re-introducing a "Classic 2D Mode" to appease long-term users.
- Expanding sticker utility through generative AI to regain the "custom text" functionality.
- Targeting non-Snapchat users with a standalone, "Snapchat-optional" experience.
Market Threats
- Native OS-level solutions (Memoji) are becoming more convenient.
- Emerging AI-avatar startups (Buddy.ai) offering more dynamic, responsive content.
- Platform fatigue among younger demographics.
Who competes with Bitmoji?
The Nemesis
ZEPETO: Avatar, Connect & Live
NAVER Z Corporation
Offers a highly customizable 3D avatar creation experience with a massive library of social stickers and virtual world interactions.
Same Space
Sticker.ly - Sticker Maker
NAVER Z Corporation
A popular utility for creating and sharing custom sticker packs, often used as an alternative to pre-made avatar systems.
What are the key takeaways?
Bitmoji is a frustrating utilities app that is completely free. With a 4.5/5 rating from 3.7M reviews, it frustrates many users from users. Users particularly appreciate core concept and fun factor, though 3d avatar design remains a common concern.
Best for: Social media users, particularly Snapchat enthusiasts, who want to add a personalized and expressive visual layer to their digital communication.
How much does it cost?
Model: free
The app serves as a strategic utility and engagement tool for the Snap Inc. ecosystem rather than a standalone revenue generator, focusing on user retention and platform stickiness.
iOS Version
11.81
Android Version
11.83.0.1
Release Date
Oct 28, 2014
iOS Price
Free
Android Price
Free
Developer
Bitstrips