Report updated Apr 6, 2026
Sticker.ly - Sticker Maker
v3.29.2Social media users and messaging app enthusiasts (Gen Z/Millennials) who want to personalize chats with custom memes and animated content.
What Is Sticker.ly - Sticker Maker?
Launched Apr 11, 2019
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
AI-powered image segmentation to automatically remove backgrounds from photos and videos for sticker creation
Create and export animated stickers from video files for use in messaging apps
Explore and download billions of user-generated meme and animated sticker packs
Seamlessly export sticker packs to WhatsApp and Telegram
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate content variety, but report aggressive monetization and intrusive advertising.”
What Users Love
This app have all stickers, I love it
there is a lot of ton sticker there
Pain Points
It has such an aggressive subscription model
Charged me 39,99 straight up on 3 days trial
More than 2-minutes ads
Every time you try saving a sticker it makes you watch 1+ minutes long ads
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #41 | ▼2 |
| Grossing | #99 | ▼6 |
What are the pros and cons?
Pros
- Massive library of billions of user-generated stickers
- Advanced AI background removal (SenseTime technology)
- Strong cross-platform support (WhatsApp/Telegram)
Cons
- High user churn due to aggressive paywalls
- Intrusive ad experience (1-2 minute unskippable ads)
- Technical bugs in WhatsApp export and Google login
What is the market outlook?
Growth Opportunities
- Integration of Generative AI (text-to-sticker)
- B2B partnerships for official brand sticker packs
- Tiered pricing models to reduce subscription friction
Market Threats
- AI-first competitors (Sticker.ai) using prompt-based creation
- Native sticker creation tools being built directly into WhatsApp/iOS
- Reputational damage from perceived predatory pricing
Who competes with Sticker.ly - Sticker Maker?
The Nemesis
Sticker Maker Studio
★4.7 (80K)Tamara Vardanyan
The most direct rival for creating and exporting custom sticker packs to WhatsApp with a massive user base and nearly identical core utility.
The most direct rival for creating and exporting custom sticker packs to WhatsApp with a massive user base and nearly identical core utility.
Contenders
Sticker Maker ®
Thanh Hai Le
A credible alternative focusing on high-quality editing tools and seamless integration with WhatsApp's sticker API.
A credible alternative focusing on high-quality editing tools and seamless integration with WhatsApp's sticker API.
Sticker maker
★4.7 (2291K)Viko & Co
A popular utility-focused competitor that prioritizes ease of use for creating static sticker packs from personal photos.
A popular utility-focused competitor that prioritizes ease of use for creating static sticker packs from personal photos.
Peers
While broader in scope, it is the primary source for sticker discovery and offers its own sticker creation tools used by the same audience.
Creation Tools
Competes for user attention in the personalized sticker space, though focused on avatar-based content rather than photo-based memes.
Friendmoji
A powerful editing ecosystem that many users use to create high-quality stickers before importing them into messaging apps.
Picsart Aura
New Kids on the Block
A rising threat leveraging generative AI to create stickers from text prompts rather than just photo editing.
Auto Cut Technology
Top Sticker Maker - WaSticker
★4.7 (99K)Aplicativos Legais
Uses advanced AI segmentation and style transfer to create unique stickers, pushing beyond Sticker.ly's standard Auto Cut technology.
Uses advanced AI segmentation and style transfer to create unique stickers, pushing beyond Sticker.ly's standard Auto Cut technology.
What are the key takeaways?
Sticker.ly - Sticker Maker is a frustrating social networking app that is available. With a 4.5/5 rating from 2.5M reviews, it frustrates many users from users. Users particularly appreciate content variety, though aggressive monetization remains a common concern.
Best for: Social media users and messaging app enthusiasts (Gen Z/Millennials) who want to personalize chats with custom memes and animated content.
How much does it cost?
Model: subscription
The app has recently pivoted from a free utility to an aggressive subscription model. Users report 'bait-and-switch' tactics where trials convert immediately to high-cost annual plans, and basic features are now behind unskippable 1-2 minute ads.
iOS Version
3.29.2
Android Version
3.29.3
Release Date
Apr 11, 2019
iOS Price
Free
Android Price
Free
Developer
NAVER Z Corporation