By Easee ASA
Easee
For electric vehicle owners and facility managers overseeing residential or commercial charging infrastructure.
Easee is an established utilities app that is completely free. With a 3.3/5 rating from 3 reviews, it shows polarized user reception.
What is Easee?
Easee is a utility app for remote management and monitoring of residential electric vehicle charging hardware on iOS and Android.
Users hire the app to ensure home electrical safety via load balancing and to track energy consumption patterns for their EVs.
Current Momentum
v2.8 · 1w ago
Maintenance- Ships stability updates for hardware connectivity.
- Maintains parity across iOS and Android.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
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What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Limits power draw per charger to prevent main fuse overload via app settings
Manages key tag authorization and cable locking status through the mobile interface
Tracks monthly energy usage and phase-specific power distribution in real-time
How much does it cost?
- Free app for all users
App is a free utility tool provided by the manufacturer to support hardware sales and service management.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Easee ASA make?
Easee Installer
App
Easee Installer
Utilities
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Easee?
How's The Utilities Market?
How does it evolve in the Utilities market?
Easee functions as a manufacturer-supported utility tool, maintaining a 3.33 rating on iOS with limited review volume. The lack of Android engagement suggests the app is currently failing to reach the broader user base required for a competitive smart-home presence.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇳🇴 Norway | Utilities | iOSFree | #54 | ▼15 |
| 🇩🇰 Denmark | Utilities | iOSFree | #99 | NEW |
The rivals identified
Peers
Integrates directly with fuel delivery services to automate ordering based on real-time tank level monitoring.
Provides predictive usage alerts that help homeowners manage supply levels before they reach critical depletion.
Specializes in chemical and automation control for pool systems, a distinct niche compared to EV charging.
Features a dedicated mobile dashboard for real-time water quality monitoring and automated maintenance scheduling.
Offers advanced dynamic load management features that optimize power distribution across multiple charging units simultaneously.
Provides integrated solar energy management, allowing users to prioritize renewable energy for their charging sessions.
mWoodstove
★5.0 (2)Paul Ameden
Both platforms provide IoT-based remote monitoring and data logging for essential home energy and heating appliances.
Focuses on granular temperature logging and combustion efficiency metrics for residential wood-burning heating systems.
Utilizes a cloud-based subscription model to provide historical data analytics beyond basic real-time status updates.
New Kids on the Block
Implements a remote accelerator block feature, showcasing a more aggressive approach to hardware-level security and control.
The outtake for Easee
Strengths to defend, gaps to attack
Core Strengths
- Hardware-integrated load balancing prevents main fuse overload
- Multi-site management supports facility managers
- Built-in eSIM connectivity ensures constant remote access
Critical Frictions
- 3.33 rating on iOS indicates stability issues
- No cloud-save functionality for user preferences
- 0-rating on Android suggests poor platform parity
Growth Levers
- Integrate solar-priority charging to compete with ABB
- Add predictive energy-cost alerts to increase daily app utility
Market Threats
- ABB's solar-management integration
- Guardian-i's aggressive security feature set
- Potential hardware-level disruption from new IoT entrants
What are the next best moves?
Audit Android connectivity because 0-rating suggests total failure → restore platform parity
Android rating is 0 with 0 reviews, indicating a critical ingestion or deployment failure.
Trade-off: Pause the UI redesign sprint — platform stability is the prerequisite for all other engagement.
Ship solar-priority charging logic because ABB Ability uses it to capture eco-conscious users → increase competitive parity
ABB Ability's solar management is a direct threat to Easee's market share in the smart-home segment.
Trade-off: Deprioritize the legacy key-tag management update — solar integration is a higher-value differentiator.
A counter-intuitive read
The app's lack of monetization is not a failure but a deliberate service-support strategy that keeps hardware costs low, yet this prevents the app from ever becoming a standalone revenue-generating asset.
Feature Gaps vs Competitors
- Solar energy management (available in ABB Ability but missing here)
- Predictive usage alerts (available in Tank Utility but missing here)
Key Takeaways
Easee provides essential hardware control but lacks the energy-market integration to compete with modern smart-home platforms, so the PM should prioritize Android stability and solar-priority features to defend the hardware-first install base.
Where Is It Heading?
Stable
The residential EV charging market is shifting toward integrated energy management, where solar and grid-balancing capabilities are becoming standard. Easee remains exposed to competitors like ABB that offer these features, so the PM must transition from maintenance-mode to active energy-integration to avoid churn.
The 0-rating on Android suggests a critical deployment failure, which limits the addressable market and erodes brand trust.
Recent updates focus on stability, indicating the app is in maintenance mode rather than active feature expansion.