Pepi icon

Pepi

v1.0.10

Shadow Launch Technology

350.7K ratings

Report updated Apr 7, 2026

What Is Pepi?

Pepi is an iOS-based network utility designed for web developers and power users, offering features like HTTP/HTTPS/TCP traffic capture, HTTPS decryption, and advanced rule-based routing. It positions itself as a low-cost, professional-grade tool for network debugging and privacy. However, the product appears to be in a state of stagnation, with no updates to the iOS utility since 2020, creating a significant opening for more modern, active competitors.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited
Engaging Gameplay and Content
Excessive Ads and Monetization... Show more

What does it look like?

What are the key features?

Traffic Capture & RedirectionDifferentiator

Captures HTTP/HTTPS/TCP traffic from device applications and redirects it to a forward server.

Advanced Rule ConfigurationDifferentiator

Customizable traffic routing based on domain matching, CIDR IP ranges, and GeoIP lookups.

HTTPS DecryptionDifferentiator

Allows for the inspection and decryption of secure HTTPS traffic for debugging purposes.

Traffic & Network MonitoringStandard

Real-time measurement of network speed and traffic usage across various connection types.

Ad BlockingStandard

Blocks advertisements based on domain and user agent rules.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

β€œRecent user voice shows a excited sentiment. Users appreciate engaging gameplay and content, but report excessive ads and monetization.”

What Users Love

Engaging Gameplay and Content

This game is very pretty... my fav. game ever

It is so much fun and doing adventure in this world is soo awesome

Pain Points

Excessive Ads and Monetization

There are soo many ads and even after watching ads they give us such a little time to play

Only want money

High confidence Β· 350.7K reviews available

What are the pros and cons?

Pros

  • Low-cost entry point ($1.99 one-time)
  • Advanced rule-based engine (GeoIP, CIDR)
  • Full HTTPS decryption and IPv6 support

Cons

  • No iOS updates since November 2020
  • Lack of developer web presence or support
  • Significant brand confusion between utility and gaming products

What is the market outlook?

Growth Opportunities

  • Modernize UI to attract users from aging competitors
  • Introduce cloud-sync for rules via a subscription tier
  • Expand to macOS to create a developer ecosystem

Market Threats

  • Surge 5's dominance in the professional market
  • New, scriptable competitors like Egern
  • OS-level changes by Apple that may break unmaintained network extensions

Who competes with Pepi?

Contenders

+

A simplified rule-based proxy utility that allows users to customize network traffic and bypass restrictions.

+

Smart Routing Rules

WKRN Weather Authority

WKRN Weather Authority

LIN Television Corporation

A professional-grade packet sniffing and traffic manipulation tool designed for deep protocol analysis.

+

A professional-grade packet sniffing and traffic manipulation tool designed for deep protocol analysis.

Charles Proxy

Charles Proxy

XK72 Limited

The mobile version of the industry-standard web debugging proxy used by developers for HTTPS inspection.

+

The mobile version of the industry-standard web debugging proxy used by developers for HTTPS inspection.

ChocolatePlus

ChocolatePlus

戈 高

A lightweight and efficient Clash-based proxy alternative for rule-based traffic management.

+

A lightweight and efficient Clash-based proxy alternative for rule-based traffic management.

Peers

AdGuard Pro: Safari Ad Blocker

AdGuard Pro: Safari Ad Blocker

Adguard Software Limited

Utilizes local VPN tunneling for advanced DNS filtering and ad-blocking, overlapping with Pepi's privacy features.

+

Utilizes local VPN tunneling for advanced DNS filtering and ad-blocking, overlapping with Pepi's privacy features.

NextDNS

NextDNS

β˜…4.2 (656)

nextdns Inc.

Provides granular DNS-level control and traffic logging, serving users who need network transparency without full proxying.

+

Provides granular DNS-level control and traffic logging, serving users who need network transparency without full proxying.

WireGuard

WireGuard

WireGuard Development Team

A protocol-specific VPN client used by power users for secure, high-performance network tunnels.

+

A protocol-specific VPN client used by power users for secure, high-performance network tunnels.

New Kids on the Block

LanceX

LanceX

Chill Information Technology Limited

A newer entry in the rule-based proxy market focusing on performance and support for modern protocols.

+

A newer entry in the rule-based proxy market focusing on performance and support for modern protocols.

What are the key takeaways?

Pepi is a exciting utilities app that is a paid app. With a 4.3/5 rating from 350.7K reviews, it excites its users from users. Users particularly appreciate engaging gameplay and content, though excessive ads and monetization remains a common concern.

Best for: Web developers, QA engineers, and iOS power users requiring granular network traffic control and debugging tools.

How much does it cost?

Model: paid

Tiers:
One-time purchase of $1.99

The app uses a low-cost, one-time purchase model which is rare in the current market of subscription-based developer tools, making it an attractive but potentially unsustainable option.

iOS Version

1.0.10

Android Version

9.7.0

Release Date

Oct 5, 2017

iOS Price

$1.99

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! Β· Found an error?

Cite this report

Marlvel.ai. β€œPepi Intelligence Report.” Updated Apr 7, 2026. https://marlvel.ai/intel-report/utilities/pepi

Agent Markdown (.md)Β·

Data licensed under CC-BY-NC 4.0