By RustyBrick
Report updated May 12, 2026
Shabbat Shalom - שבת שלום
For jewish individuals globally who require accurate, location-specific candle lighting and havdalah times for religious observance.
Shabbat Shalom - שבת שלום is an established utilities app that is completely free. With a 4.6/5 rating from 1.1K reviews, it shows polarized user reception.
What is Shabbat Shalom - שבת שלום?
Shabbat Shalom is a utility app for Jewish users that calculates candle lighting, havdalah times, and parsha data on iOS and Android.
Users hire this app for reliable religious timekeeping in locations where internet access is unavailable, removing the friction of manual calculation.
Current Momentum
v4.2 · 26mo ago
Zombie- No feature updates since 2023.
- Maintains stable legacy user base.
Active Nemesis
MyZmanim
By MyZmanim
Other Rivals
7-Day Rank Pulse 🇺🇸
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What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Calculates candle lighting and havdalah times for any global location
Calculates times and parsha data without an active internet connection
How much does it cost?
- Free, ad-supported application
Monetization relies entirely on ad-inventory generated by utility-driven user sessions.
Who Built It?
RustyBrick
Providing digital utilities and religious reference tools for the observant Jewish community to facilitate daily prayer and ritual observance.
Portfolio
6
Apps
Who is RustyBrick?
RustyBrick occupies a specialized niche as a developer of high-utility religious software, prioritizing functional depth over broad consumer appeal. Their moat lies in the integration of complex religious requirements—such as GPS-based prayer times and Shabbat-compliant logic—into mobile interfaces, creating high switching costs for a specific demographic. The publisher demonstrates a successful transition from simple utilities to professional-grade reference tools that command premium pricing in a category often dominated by free alternatives.
Who is RustyBrick for?
- Observant Jewish individuals
- Students
- Travelers
- Requiring precise religious tools for prayer
Portfolio momentum
Released 1 update in the last 6 months with 2 active apps out of 5 total — currently in a maintenance phase for its core titles.
What other apps does RustyBrick make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Shabbat Shalom - שבת שלום?
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
To compete, the target app must either lean into its simplicity as a 'lite' alternative or integrate more advanced, user-requested calculation features to match the utility of MyZmanim.
What sets Shabbat Shalom - שבת שלום apart
Provides a more streamlined, lightweight interface for users who only require basic candle lighting and parsha data.
Offers a simpler, less intimidating user experience for those who do not require complex halachic customization.
What's MyZmanim's Edge
Delivers superior precision in halachic timekeeping, which is the primary value proposition for the core user base.
Maintains a more robust and frequently updated codebase, reducing the risk of technical debt and abandonment.
Contenders
Focuses exclusively on the Zmanim utility, providing a clean, distraction-free environment for time-sensitive religious tasks.
Maintains a high user satisfaction rating by prioritizing core functionality over secondary content or social features.
Peers
TorahAnytime
★4.9 (10.6K)TorahAnytime com Inc.
🚀Captures the same religious audience through a video-first educational model rather than a utility-first model.
Dominates the educational niche with a massive library of on-demand video content that drives high retention.
Utilizes a content-heavy engagement strategy that keeps users returning daily for new lectures and classes.
Sefaria: Jewish Texts Library
★4.5 (4.1K)Sefaria
🚀Adjacent utility that captures the same audience through deep integration of Jewish texts and study tools.
Provides an unparalleled, open-source digital library of Jewish texts that anchors the user within their ecosystem.
Maintains a high-velocity development cycle with frequent feature updates that keep the user base highly engaged.
Chabad.org
★4.7 (576)Chabad.org Jewish Apps
While broader in scope, it serves the same audience and includes Zmanim as a core feature within a larger ecosystem.
Leverages a massive content library and brand authority that creates a high barrier to entry for utility-only apps.
Integrates Zmanim into a comprehensive lifestyle platform, increasing daily active usage through diverse religious content offerings.
New Kids on the Block
Focuses on location-based discovery, which provides a clear path for expanding into broader 'Jewish life' utility services.
Maintains active development cycles, suggesting a pivot toward more comprehensive community-focused features in the near future.
The outtake for Shabbat Shalom - שבת שלום
Strengths to defend, gaps to attack
Core Strengths
- Offline-first calculation engine enables religious observance in travel scenarios without data connectivity
Critical Frictions
- Stagnant development cycle since 2023 increases technical debt and risks abandonment by modern OS users
Growth Levers
- Integration of location-based community discovery features could pivot the app toward a more comprehensive Jewish life utility
Market Threats
- High-velocity competitors like MyZmanim erode market share by offering superior halachic precision and frequent feature updates
What are the next best moves?
Refresh codebase to ensure OS compatibility because the app lacks updates since 2023 → prevent churn from OS deprecation
The app has not received an update since 2023, creating significant technical debt and compatibility risks.
Trade-off: Pause all new feature development — stability is the immediate priority for user retention.
A counter-intuitive read
The app's lack of updates is its primary moat: by remaining a simple, offline-only utility, it avoids the feature bloat that alienates users of more complex religious platforms.
Feature Gaps vs Competitors
- Granular halachic customization (available in MyZmanim but missing here)
- High-frequency OS compatibility updates (available in MyZmanim but missing here)
Key Takeaways
Shabbat Shalom holds a niche through its offline-first utility, but the lack of updates since 2023 leaves it vulnerable to competitors, so the PM should prioritize a technical refresh to prevent total user abandonment.
Where Is It Heading?
Declining
The religious utility market is consolidating around platforms that offer both precision and frequent updates. Shabbat Shalom remains exposed due to its stagnant development, so the PM must decide between a technical refresh or accepting a slow decline.
The absence of updates since 2023 signals a move to maintenance mode, which accelerates the loss of market share to active competitors.
Competitor MyZmanim maintains a high-frequency update cycle, which draws power users away from this static utility, reducing long-term retention.