Report updated Apr 24, 2026

Overview · Full Intel report in progress

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Tape Measure® is an established utilities app that is free with in-app purchases. With a 4.6/5 rating from 44K reviews, it shows polarized user reception.

What is Tape Measure®?

Tape Measure® is an augmented reality utility app that provides a comprehensive suite of measurement and spatial analysis tools. It enables users to perform tasks ranging from basic distance and angle measurements to complex floor plan creation and virtual furniture visualization.

Current Momentum

v1.3 · 5mo ago

Steady

Last updated 162d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

AR Measurement SuiteStandard

Utilizes augmented reality to measure distances, surfaces, angles, and human height.

Floor Plan & LibraryStandard

Allows users to generate perimeter floor plans and save them within a dedicated library.

Spatial VisualizationStandard

Includes virtual furniture, TV sizer, and painting tools to preview how items fit into a physical space.

Utility ToolsStandard

Provides integrated hardware-like tools including a laser level, bubble level, and stud finder.

How much does it cost?

Freemium

Who Built It?

AI Photo Editor Lab SRL

(49.5K)

Providing AI-driven visual tools and AR utilities to help users capture, measure, and edit their physical and digital environments.

Portfolio

8

Apps

Free 7
Photo & Video57%
Graphics & Design29%
Utilities14%

Who is AI Photo Editor Lab SRL?

AI Photo Editor Lab SRL has established a dual-track portfolio strategy, balancing AI-powered creative tools with high-utility AR and LiDAR measurement applications. Their competitive advantage lies in the early adoption of hardware-specific features like LiDAR and TrueDepth for professional-grade 3D scanning, moving beyond simple photo filters into technical spatial analysis. The publisher is currently maintaining a high development velocity, signaling a focus on refining their core utility suite as mobile hardware capabilities evolve.

Who is AI Photo Editor Lab SRL for?

  • Casual mobile users seeking AI retouching alongside DIY enthusiasts
  • Professionals requiring spatial measurement
  • 3D scanning tools
Intense

Portfolio momentum

Released 16 updates across the portfolio in the last 6 months, with the most recent major update occurring only 8 days ago.

Last release · 8d agoActive apps · 7

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Tape Measure®?

How's The Utilities Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Tape Measure®

Key Takeaways

While the app offers a broad range of AR measurement features, recent user feedback highlights significant friction regarding the transition from a free model to a subscription-based paywall.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tape Measure®, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Tape Measure® Intelligence Report.” Updated Apr 24, 2026. https://marlvel.ai/intel-report/utilities/tape-measure

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