Report updated Apr 17, 2026
27StormTrack
For residents of the Madison, Wisconsin area who require localized, real-time weather tracking and severe weather safety information.
27StormTrack is a challenged weather app that is completely free. With a 3.8/5 rating from 882 reviews, it faces significant user friction. Users particularly appreciate weather accuracy, though excessive and intrusive ads remains a common concern.
What is 27StormTrack?
Current Momentum
v6.1
Bug fixes and performance improvements
Active Nemesis
Channel 3000 Weather
By Evening Telegram Company
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
High-resolution radar imagery for precise weather tracking
Predictive radar modeling to visualize the path of severe weather
Push notifications and NWS alerts for safety during extreme weather events
How much does it cost?
- Completely free application
The app is a free utility designed to drive engagement with the WKOW news brand, but current monetization via 10-second unskippable ads is causing significant user churn.
Who Built It?
Allen Media Broadcasting
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Portfolio
13
Apps
Who is Allen Media Broadcasting?
Allen Media Broadcasting operates as a localized digital extension of regional television newsrooms, leveraging established broadcast trust to dominate local news and weather niches. Their moat is built on proprietary local data and high-resolution radar assets that national competitors struggle to localize with the same granularity. The portfolio's high release velocity indicates a sophisticated white-label platform strategy, allowing them to maintain dozens of high-performing, region-specific apps with a unified technical infrastructure.
Who is Allen Media Broadcasting for?
- Local residents
- Commuters in specific US broadcast markets requiring real-time safety alerts
- Community-centric news
Portfolio momentum
The publisher maintains an exceptionally high development cadence with 65 releases across 43 active apps in the last 6 months.
What other apps does Allen Media Broadcasting make?
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate weather accuracy and radar functionality, but report excessive and intrusive ads and app crashes and freezing.
What Users Love
What Frustrates Users
What is the competitive landscape for 27StormTrack?
How's The Weather Market?
How does it evolve in the Weather market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Weather | iOSFree | #92 | ▲6 |
| 🇺🇸 US | Weather | AndroidFree | #200 | NEW |
The rivals identified
The Nemesis
Channel 3000 Weather
★3.5 (247)Evening Telegram Company
🚀This is the primary local rival in the Madison, Wisconsin market, representing the weather team of WISC-TV (CBS), which competes directly with WKOW for the same regional audience.
Head to Head
Channel 3000 Weather holds the strategic edge due to superior technical performance and brand trust. While 27StormTrack attempts to compete on radar resolution, its 2.7-star rating and reports of intrusive ads drive users toward the more stable WISC-TV alternative.
What sets 27StormTrack apart
Specific marketing focus on '250 Meter Radar' as a high-resolution technical differentiator
Direct access to the WKOW 'Storm Track' meteorologist team branding
What's Channel 3000 Weather's Edge
Significantly higher user satisfaction and technical reliability (avoiding the crashes reported in 27StormTrack)
Broader reach as part of the Channel 3000 news app family, which is a top-ranked local news source
Contenders
Superior radar rendering speed and smoothness compared to local station wrappers
Advanced layers including aviation charts and hurricane tracking not found in local utilities
Peers
Proprietary 'Feels Like' and health-related indices (pollen, UV) that are more advanced than local models
Massive infrastructure for push notifications and global data accuracy
Weather Underground: Local Map
★3.9 (31.4K)Weather Underground, LLC
🔧Appeals to the same 'precision-focused' user as 27StormTrack by using a network of over 250,000 personal weather stations.
Hyper-local data from neighborhood weather stations rather than just airport sensors
Crowdsourced weather reporting features
New Kids on the Block
Professional-grade visualization of multiple weather models (ECMWF, GFS, ICON)
No-ad experience (in basic version) which contrasts sharply with the complaint-heavy 27StormTrack
Weather on the Way
★4.8 (18.5K)Piotr Knapczyk
⚡A newer, innovative approach that provides weather forecasts along a driving route, highly relevant for Madison commuters traveling across the state.
Combines navigation with weather to show exactly when and where a storm will hit your drive
Clean, modern iOS-first design that makes legacy TV station apps feel dated
The outtake for 27StormTrack
Strengths to defend, gaps to attack
Core Strengths
- 250 Meter Radar technical differentiator
- WKOW 'Storm Track' meteorologist team branding
- High perceived accuracy in local forecasting
Critical Frictions
- Aggressive 10-second unskippable ad load
- App instability/crashes on radar toggles
- Removal of legacy features like dew point and status bar temp
Growth Levers
- Restore removed features to regain enthusiast users
- Optimize ad delivery to prevent app freezing
- Introduce a safety-first ad-free mode during active NWS warnings
Market Threats
- Channel 3000 Weather's superior stability and local reach
- Windy.com's ad-free and high-end visual experience
- Gray Television's (NBC15) standardized high-performance platform
What are the next best moves?
Fix the 'Past + Future' radar toggle crash
Directly cited as a high-frequency complaint that prevents users from using the app's primary differentiator.
Restore dew point and wind information to the main screen
Users are explicitly citing the removal of these features as a reason for migrating to competitors.
Reduce or delay the 10-second unskippable launch ad
Sentiment data shows this is the #1 driver of negative reviews and perceived lack of utility during weather emergencies.
Feature Gaps vs Competitors
- App stability and reliability (Superior in Channel 3000 Weather)
- Ad-free experience (Available in Windy.com basic version)
- Route-based weather (Available in Weather on the Way)
Key Takeaways
If I were the PM, I would immediately roll back the aggressive 10-second unskippable launch ad and prioritize fixing the radar toggle crash. While the 250m radar is a strong differentiator, the current technical instability and monetization friction are driving the local audience directly into the arms of Channel 3000.
Where Is It Heading?
Declining
Upset user base reporting 10-second unskippable ads blocking emergency utility.
Recent updates focused on 'bug fixes' failed to address reported radar crashes.
Removal of core data points (dew point) has alienated power users.