1661
For high-end fashion collectors and professional resellers seeking authenticated secondary market transactions and market-pricing tools.
GOAT – Sneakers & Apparel
Snapshot
Who is 1661?
Providing a secure global marketplace for authentic high-end sneakers and apparel through verified listings and specialized selling tools.
Target audience
Portfolio
Free 2Last updated
GOAT – Sneakers & Apparel
v2.99.0
4mo ago
Publisher DNA
What defines 1661?
Publisher DNA
Primary focus
Luxury sneaker and apparel resale ecosystem
Scale
indie
Target audience
High-end fashion collectors and professional resellers seeking authenticated secondary market transactions and market-pricing tools.
Signature Patterns
- •Bifurcated app strategy separating buyer-facing lifestyle content from seller-facing utility tools.
- •Heavy emphasis on trust-building features including authenticity assurance and verified listings.
- •Integration of high-end editorial content and AR visualization to drive premium user engagement.
- •Monetization model centered on transaction-based seller fees rather than in-app advertising.
Portfolio momentum
Maintained an intense development pace with 19 updates across both active titles in the last six months, with the most recent major release occurring within the last 20 days.
Portfolio
What does 1661 ship?
Apps
2 apps analysed
Shop authentic sneakers and designer brands from the past, present and future.
Strongest market share in pre-owned/vintage sneakers
- Product Selection
- Inaccessible Customer Support
Tightly focused on 4 markets (France, Germany, Japan, United States).
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Europe (2)
- France1 / 1
- Germany1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
28/100
Avg sentiment score
Rivals
Who does 1661 compete with?
The rivals identified
Nemeses(1)
StockX is the most direct rival, mirroring GOAT's scale and core value proposition of authenticated sneaker and apparel resale with a high-velocity release cadence.
Contenders(4)
A massive incumbent that has aggressively pivoted to challenge GOAT via its 'Authenticity Guarantee' for high-value sneakers.
The primary rival for high-end streetwear and designer apparel, with a very high release velocity (22 in 6 months).
A rapidly growing global player with extreme development velocity (24 releases in 6 months) and a focus on rigorous authentication.
Disrupting the space through live-stream auctions, capturing the 'hype' and community engagement GOAT's static listings miss.
Same space(4)
Captures the Gen-Z 'thrift' and 'vintage' audience that overlaps with GOAT's apparel expansion.
The primary source of supply for GOAT's marketplace; their drop mechanics dictate the secondary market's health.
A premium consignment-focused rival that bridges the gap between physical retail and digital marketplace.
Competes with GOAT's 'Apparel' and 'Designer' categories through a high-touch luxury consignment model.
New entrants(2)
A utility-first app focused on helping users buy at retail, acting as a top-of-funnel threat to secondary market platforms.
Introduces a disruptive 'barter' mechanic to the sneaker ecosystem, allowing users to swap shoes instead of buying them.
The Analyst's Read
The bottom line on 1661
Bottom line
1661, Inc. is a dominant player in the premium resale market, leveraging a dual-app strategy to manage both supply and demand with high precision. Their focus on authentication and specialized seller tools creates a high-trust environment that is difficult for generalist competitors to replicate.
Frequently asked questions
How many apps does 1661 publish?
What kind of apps does 1661 make?
What is 1661's top app?
In how many countries are 1661's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- no