23
Snapshot
Publisher DNA
What defines 23?
AI intelligence is not yet available for 23. The portfolio data below is up to date.
Portfolio
What does 23 ship?
Apps
2 apps analysed
Analysis in progress
Community network effects drive long-term retention
- Supportive community chat and real-person advice provide essential motivation for long-term smoking cessation
- Persistent application crashes during diary entries and daily check-ins frustrate users on mobile devices
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete ยท last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (8)
- France1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
- Spain1 / 1
โบ+3 more europe markets
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
โบ+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
75/100
Avg sentiment score
Rivals
Who does 23 compete with?
The rivals identified
Nemeses(1)
Both apps target smokers seeking cessation support through gamification and community features, creating direct competition for users prioritizing structured recovery tools.
Contenders(5)
Both apps compete for the same nicotine-dependent user base by offering structured tracking and community-based support for cessation.
EasyQuit competes for the same cessation-seeking audience by offering self-guided, privacy-focused tools that contrast with the community-heavy and account-gated structure of Smoke Free.
Both apps target nicotine cessation, forcing users to choose between a broad, evidence-based platform and a niche, free-to-use tracker for smokeless tobacco.
Both apps target the smoking cessation market with behavior change strategies and progress tracking, creating direct competition for users seeking structured quit plans.
Both apps target smokers seeking cessation support through community accountability and AI-assisted coaching, directly competing for users who prioritize social interaction in their quit journey.
Same space(3)
Targets a distinct nicotine delivery method, vaping, which requires different cessation triggers than traditional cigarettes.
Provides a clinical alternative to gamified cessation by focusing on cognitive behavioral therapy exercises for long-term habit change.
Serves as a complementary health tool that tracks physical activity, helping users replace smoking habits with active lifestyle routines.