2apps4.7(59.7K)MedicalHealth & Fitness

Publisher DNA

What defines 23?

AI intelligence is not yet available for 23. The portfolio data below is up to date.

Portfolio

What does 23 ship?

Apps

2 apps analysed

Analysis in progress

Community network effects drive long-term retention

  • Supportive community chat and real-person advice provide essential motivation for long-term smoking cessation
  • Persistent application crashes during diary entries and daily check-ins frustrate users on mobile devices

Distributed across 18 markets, strongest in Europe.

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • Brazil1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (8)

  • France1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
  • Spain1 / 1
+3 more europe markets
  • Sweden1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (7)

  • Australia1 / 1
  • India1 / 1
  • Indonesia1 / 1
  • Japan1 / 1
  • Singapore1 / 1
+2 more asia-pacific markets
  • South Korea1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilFranceIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

75/100

Avg sentiment score

Rivals

Who does 23 compete with?

The rivals identified

Nemeses(1)

Mario Herzberg

known forEasyQuit - Stop Smoking

1 app4.7Health & Fitness

EasyQuit directly targets the same behavioral change market by focusing on the psychological triggers and habit-breaking mechanics that Smoke Free also addresses.

Same space(4)

Chris Thompson

known forSober SideKick: Quit Addiction

1 app4.8Health & Fitness

Sober SideKick operates in the broader addiction recovery space, competing for the same user intent of breaking harmful dependencies.

Cutback Coach

known forSunnyside: Drink Less Alcohol

1 app4.8Health & Fitness

Sunnyside shares the 'habit-tracking' market segment, applying similar behavioral science principles to alcohol consumption as Smoke Free does to nicotine.

Instaquit.org

known forQuitSure Quit Smoking & Vaping

1 app4.4Health & Fitness

QuitSure competes by offering a structured, program-based approach to smoking cessation that emphasizes psychological reprogramming.

Jonathan Kopp

known forQuit Vaping

1 app4.9Health & Fitness

Quit Vaping captures the specific niche of nicotine users who have transitioned from traditional cigarettes to electronic devices.

Frequently asked questions

How many apps does 23 publish?
23 has 2 apps tracked by Marlvel, primarily in the Health & Fitness category.
What kind of apps does 23 make?
23's portfolio is concentrated in Health & Fitness and Medical, with an average rating of 4.7/5 across rated apps.
What is 23's top app?
By review volume across the portfolio, Smoke Free - Quit Smoking Now is 23's best-known app tracked by Marlvel.
In how many countries are 23's apps available?
Marlvel has tracked 23's apps across 18 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by 23, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “23 intelligence.” Updated N/A. https://marlvel.ai/publishers/23-ltd

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Data licensed under CC-BY-NC 4.0