Afero -- IoT Platform icon
Hubspace icon

Afero

For homeowners using Hubspace-compatible hardware and enterprise IoT developers looking for secure device provisioning.

Known forHubspace
2apps4.9(202.1K)ProductivityLifestyle

Snapshot

Who is Afero?

Providing a secure, enterprise-grade IoT foundation for smart home hardware and industrial device management.

Target audience

Homeowners using Hubspace-compatible hardwareEnterprise IoT developers looking for secure device provisioning

Active nemesis

TRANE U.S

Other rivals

Portfolio

Free 2
2
apps
Lifestyle1
Productivity1

Last updated

Hubspace

v2.3.0

4mo ago

Active

Publisher DNA

What defines Afero?

Publisher DNA

Primary focus

IoT platform and smart home management

Scale

indie

Target audience

Homeowners using Hubspace-compatible hardware and enterprise IoT developers looking for secure device provisioning.

Signature Patterns

  • Focus on secure, end-to-end IoT connectivity and device provisioning
  • Deep integration with major voice assistants including Google and Alexa
  • Free-to-use software model designed to support physical hardware ecosystems
  • High update frequency to maintain hardware compatibility and security standards
Active

Portfolio momentum

Released 7 updates across 2 apps in the last 6 months, with the most recent major update occurring only 3 days ago.

Last release 3d agoActive apps 2

Portfolio

What does Afero ship?

Apps

2 apps analysed

Afero -- IoT Platform icon
Afero -- IoT Platform

Asset Tracking Platform

5.0(5)
View Intel →
Hubspace icon
Hubspace

A Smarter Home in Seconds

4.8(202.1K)
View Intel →

Centralized interface for Home Depot hardware simplifies initial setup for non-technical users

  • System-level home screen widgets replace full app launches for common tasks

Tightly focused on 4 markets (France, Mexico, Spain, United States).

Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (2)

  • Mexico1 / 1
  • United States1 / 1

Europe (2)

  • France1 / 1
  • Spain1 / 1

Core markets (1/1 apps)

FranceMexicoSpainUnited States

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

90/100

Avg sentiment score

Rivals

Who does Afero compete with?

The rivals identified

Nemeses(1)

TRANE U.S

known forTrane® Home

1 app4.8Lifestyle

Trane® Home competes directly with Hubspace by providing a centralized, manufacturer-backed ecosystem for managing smart home climate and security hardware.

Contenders(4)

Kain Suite Pte

known forLed Light Controller LedRemote

1 app3.9Lifestyle

This app competes for the same user base looking for simple, universal control over smart lighting and home automation.

Rituals Cosmetics

known forThe Perfume Genie

1 app3.9Lifestyle

The Perfume Genie competes for the 'smart home lifestyle' user by offering device-specific scheduling and proactive notifications.

StratIS EMS

known forSTRATIS 2.0

1 app4.1Lifestyle

STRATIS 2.0 overlaps with Hubspace in the smart device integration space, specifically targeting multi-unit property management.

tado°

known fortado°

1 app3.8Lifestyle

tado° competes by offering specialized AI-driven climate management that targets the same smart home energy-saving demographic as Hubspace.

Same space(4)

DEEP FLOW SOFTWARE SERVICES

known forAI Interior Design - Interio

1 app4.5Lifestyle

Interio competes for the attention of homeowners looking to improve their living space through digital tools.

iScape Holdings

known foriScape: Landscape Design

1 app4.6Lifestyle

iScape shares the 'Lifestyle' category and focuses on home improvement, though it targets outdoor design rather than device management.

Paper World Creation

known forWave Live Wallpaper

1 app4.6Lifestyle

While in the Personalization category, it competes for the same 'home screen' real estate and aesthetic control as Hubspace.

PulseApps Solutions OÜ

known for‎AI Remodel — Interior Design

1 app4.5Lifestyle

This app occupies the home improvement space by using AI to assist with interior design, overlapping with the 'smart home' lifestyle.

New entrants(2)

DIANA KATHERINE VINES

known forLOOTLOOP APP

1 app3.7Lifestyle

This newcomer enters the Lifestyle category with a focus on gamified rewards, competing for user engagement time.

Phoenix & Aura

known forShadow OS: The Decision App

1 appLifestyle

Shadow OS is a new entry in the Lifestyle category that uses symbolic intelligence to manage personal patterns.

The Analyst's Read

The bottom line on Afero

Bottom line

Afero is a specialized IoT infrastructure provider that successfully translates complex enterprise security into high-rated consumer smart home experiences. Their weighted 4.81★ rating across 200K+ reviews demonstrates exceptional reliability in a category often plagued by connectivity friction.

Frequently asked questions

How many apps does Afero publish?
Afero has 2 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does Afero make?
Afero's portfolio is concentrated in Lifestyle and Productivity, with an average rating of 4.9/5 across rated apps.
What is Afero's top app?
By review volume across the portfolio, Hubspace is Afero's best-known app tracked by Marlvel.
In how many countries are Afero's apps available?
Marlvel has tracked Afero's apps across 4 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Afero, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Afero intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/afero-inc

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Data licensed under CC-BY-NC 4.0