American Greetings Ecards icon
Blue Mountain Ecards icon
Kathy Davis Sticker Pack icon
+2

AGCM

For individuals seeking convenient, mobile-first solutions for sending personalized greetings and gifts for holidays and personal milestones.

5apps4.7(116K)LifestyleStickers

Snapshot

Who is AGCM?

Helping users maintain personal connections through personalized, AI-enhanced digital greetings and licensed content across mobile devices.

Target audience

Individuals seeking convenientMobile-first solutions for sending personalized greetingsGifts for holidays

Active nemesis

DOSA Apps

Other rivals

Portfolio

Free 5
5
apps
Lifestyle4
Stickers1

Last updated

Blue Mountain Ecards

v1.9.1

6mo ago

Intense

Publisher DNA

What defines AGCM?

Publisher DNA

Primary focus

Digital greeting cards and personalized lifestyle apps

Scale

indie

Target audience

Individuals seeking convenient, mobile-first solutions for sending personalized greetings and gifts for holidays and personal milestones.

Origin

Digital extension of the BlueMountain.com and American Greetings brands.

Signature Patterns

  • Heavy reliance on subscription-based monetization models across flagship titles
  • Integration of AI-assisted text generation to streamline user personalization
  • Utilization of licensed IP and celebrity partnerships to differentiate content
  • High maintenance cadence with frequent updates to seasonal and core apps
Intense

Portfolio momentum

The publisher maintains an intense development pace with 15 releases across 5 apps in the last 6 months and an 80% active portfolio rate.

Last release 53d agoActive apps 4Abandoned 1

Portfolio

What does AGCM ship?

Apps

5 apps analysed

American Greetings Ecards icon
American Greetings Ecards

Send Personalized Cards and Greetings For Birthdays, Holidays & More

4.9(37.6K)
View Intel →

Subscription model secures recurring revenue from high-frequency users

  • Personalized video and animated cards provide a fun and engaging way to celebrate special occasions
  • Technical instability and frequent app crashes during card editing or previewing frustrate active users
Blue Mountain Ecards icon
Blue Mountain Ecards

Send Cards and Greetings For Birthdays, Holidays Or Any Special Occasion

4.9(66.9K)
View Intel →

Automated reminder system drives recurring session triggers

  • 1,000+ ecard library sustains high-frequency usage

Single-market publisher, every app ships only to United States.

Based on 3 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States3 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

55/100

Avg sentiment score

Rivals

Who does AGCM compete with?

The rivals identified

Nemeses(2)

DOSA Apps

known forName Photo On Birthday Cake

1 app4.6Lifestyle

This app competes by targeting the same casual, occasion-based greeting market, though it focuses on hyper-personalized photo editing rather than traditional digital card delivery.

Jacquielawson.com

known forJacquie Lawson Ecards

1 app4.9Lifestyle

Dominates the premium digital greeting space with a massive, highly-rated user base and consistent, high-quality content updates.

Contenders(4)

Joachim Bruns

known forBirthday Greeting Cards - Text on Pictures: Happy Birthday Greetings

1 app1.0Lifestyle

This app targets the same birthday-focused user base by providing tools to overlay text on images for personalized greetings.

Paperless Post

known forPaperless Post: Invitations

1 app4.8Lifestyle

High-velocity release cadence and strong focus on event management features make it a significant threat in the digital invitation space.

Punchbowl

known forPunchbowl: Invitations & Cards

1 app4.9Lifestyle

Long-standing market presence with a dual-focus on digital invitations and greeting cards, competing directly for the same user intent.

Shanghai Dazhuo Information Technology Co.

known forSpring Festival Card

1 app0.0Lifestyle

It competes by offering a thematic card editor that overlaps with the target's holiday-specific greeting functionality.

Same space(6)

123Greetings.com

known for123Greetings: Cards & Wishes

1 app4.7Lifestyle

A long-standing peer in the digital greeting space, it competes for the same audience seeking traditional, high-volume ecard options.

JibJab

known forJibJab: Funny Birthday Cards

1 app3.8Lifestyle

JibJab competes by offering a distinct, humor-focused content style that captures the same birthday and holiday greeting market.

Mobigram

known forCardSnacks: ecards, greetings

1 app4.9Lifestyle

CardSnacks is a direct competitor that mirrors the target's core value proposition of digital greeting delivery with added gift card integration.

SendOutCards

known forSendOutCards

1 app3.9Lifestyle

This app competes by bridging the gap between digital greetings and physical mail, targeting users who value tangible sentiment.

Sincerely

known forInk Cards: Send Custom Cards

1 app4.8Lifestyle

Focuses on physical card fulfillment, providing an adjacent service that bridges the gap between digital and tangible greetings.

TouchNote

known forTouchNote Custom Cards & Gifts

1 app4.8Lifestyle

Operates in the shopping category with a focus on personalized physical gifts, serving a similar emotional need as digital cards.

New entrants(3)

Find Appiness

known forBirthday Countdown

1 app4.9Lifestyle

High release velocity and niche focus on birthday management suggest an aggressive strategy to capture high-intent users.

Talk or Not

known forArt Therapy by Inner Canvas

1 app5.0Lifestyle

It competes for the user's creative time by offering digital art tools that can be used to create personalized greetings.

Zev Padway

known forספר יצירה

1 app0.0Lifestyle

This newcomer targets a niche creative audience that may overlap with users seeking personalized, meaningful digital content.

The Analyst's Read

The bottom line on AGCM

Bottom line

AGCM, Inc. successfully leverages legacy brand equity to dominate the digital greeting niche through a high-quality, subscription-first portfolio. Their focus on AI integration and licensed content provides a significant barrier to entry for new competitors in the lifestyle category.

Frequently asked questions

How many apps does AGCM publish?
AGCM has 5 apps tracked by Marlvel, primarily in the Lifestyle category.
What kind of apps does AGCM make?
AGCM's portfolio is concentrated in Lifestyle and Stickers, with an average rating of 4.7/5 across rated apps.
What is AGCM's top app?
By review volume across the portfolio, Blue Mountain Ecards is AGCM's best-known app tracked by Marlvel.
In how many countries are AGCM's apps available?
Marlvel has tracked AGCM's apps across 1 country.

What fed this analysis

Apps analyzed:
5
With full intel:
1
With overview:
5
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by AGCM, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “AGCM intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/agcm-inc

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